Dedicated Freeview HD boxes currently cost around £150, so to find the Sharp LC40CT2E 40-inch LCD TV with a Freeview HD tuner built-in for just £649 on the high street suggests something of a bargain (to see if you can get Freeview HD broadcasts text your postcode and house number to 80560, or visit www.freeview.co.uk).
And it's just that – Sharp has tweaked its LCD TV picture to deliver even, err, sharper hi-def pictures and, at last, some inky blackness that brings a welcome dose of realism.
Stylistically it's a only a small step forward; Sharp has stuck with the gloss black surround, though this set's rather weak 6W speakers are no longer hidden.
Instead, a slim grey grille sweeps across the bottom of the set while the screen surround itself tapers off nicely at the top and bottom. It looks every bit a high-end TV, which at this price should win it some fans.