The big red network has announced the third generation of its own-brand smartphone in the form of the Vodafone Smart 3, looking to offer a slug of power at a low price.
While the specs won't exactly set the world alight, the price might: the Vodafone Smart 3 will set you back £95 on PAYG, or you can pick it up for free on contracts starting at £13 per month.
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More of the same
For those of you who are cripplingly fashion conscious there's two whole colour options for you to choose from - black and white. Breaking the mould there, Vodafone. Well done.
In terms of design the Smart 3 appears to be just another slab of generic plastic measuring a distinctly average 123.2 x 64.4 x 10.9mm.
The only point of interest on the front is the red speaker grill located in the bottom left corner.
We can only hope the Vodafone Smart 3 is an improvement on its predecessor, with the Smart 2 plagued by poor battery life, a disappointing display and flaky camera resulting in a lowly two out of five stars.