The big red network has announced the third generation of its own-brand smartphone in the form of the Vodafone Smart 3, looking to offer a slug of power at a low price.
While the specs won't exactly set the world alight, the price might: the Vodafone Smart 3 will set you back £95 on PAYG, or you can pick it up for free on contracts starting at £13 per month.
More of the same
For those of you who are cripplingly fashion conscious there's two whole colour options for you to choose from - black and white. Breaking the mould there, Vodafone. Well done.
In terms of design the Smart 3 appears to be just another slab of generic plastic measuring a distinctly average 123.2 x 64.4 x 10.9mm.
The only point of interest on the front is the red speaker grill located in the bottom left corner.
We can only hope the Vodafone Smart 3 is an improvement on its predecessor, with the Smart 2 plagued by poor battery life, a disappointing display and flaky camera resulting in a lowly two out of five stars.
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.