Acer: multiple devices are key to the future

A seamless online experience is key, says VP

Connecting people to their digital lives through multiple devices is key to Acer's plan for the next five years, according to the company's VP of marketing communication Gianpiero Morbello.

Speaking to TechDesign TV – sponsored by Acer and in association with TechRadar – Morbello insisted that a single convergent device was unlikely, and that the laptop giant was focused on having ranges or products to suit everyone.

"The future of Acer is not in the product but in the customer," said Morbello.

Seamless experience

"It is in giving the customer a seamless experience into the online community overall and into the technology that you can find now.

"We are providing the customers with the right product o ensure that their digital life is connected through different products."

The full video, discussing convergence and the next generation of devices, is available now on the TechDesign TV site.


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.