If AMD's HD 7970 debut Southern Islands card arrived in a fancy tux heralding a bunch of world firsts (first PCIe 3.0 card, first DirectX 11.1-compatible), this HD 7750 turns up to little fanfare in a Burton polo shirt and trainers.
The new Graphics Core Next's architecture has already been shown off by the HD 7970 and those 4.3 billion transistors pack quite a punch, as it turns out, trouncing the very best of last generations' GPUs by around 20-30% at mega-high res.
The HD 7970 is also excruciatingly pricey though. At £440 its staggering performance and overclocking capability are out of reach to most gamers.
The HD 7750 should arrive hitting the right side of £80, making it an altogether friendlier proposal, and these new-gen AMD cards boast some excellent power efficiency by shutting off all but one core when your system enters power save mode.
But what's this HD 7750 missing out on to hit that price point? Does it still make high-res screens sing?