Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Two key specs for the base-model iPhone 17 just leaked again – and only one is an upgrade
It seems as though the standard iPhone 17 is going to get a newer chip but stick with the same RAM.
The iOS 26 public beta now has a possible release date, and it’s later than usual
iOS 26 could get its first public beta around the middle of next week according to a reputable source.
Apple launches big back-to-school sale: get up to $100 off a MacBook, iPad, or iMac - plus free accessories
Headed off to college? Now's your chance to get the best Apple discounts of the entire year on MacBooks, iPads, and iMacs.
There are conflicting rumors about the price of the foldable iPhone – but it won't be the key to its success
The folding iPhone could cost more or less than expected, depending on the analysts you want to believe.
Cyberpunk 2077 launches on macOS as Apple completes its Mac gaming redemption arc
Cyberpunk 2077: Ultimate Edition is now available to Mac gamers for the first time.
The best Apple Watch 10 deals and prices for July 2025
Apple Watch 10 deals are officially available, and I'm rounding up the best prices so that you can save on Apple's latest smartwatch.
The best Apple Watch 9 deals and prices for July 2025
Preorder deals We're rounding up all the best Apple Watch 9 deals with price cuts around the web on Apple's latest smartwatch.
The best Apple Watch 8 prices and deals for July 2025
Deals The best Apple Watch 8 deals are slowly trickling through, so we have some insight into what to expect when snapping one up.
