When Sony first introduced its concept for a lens camera, it seemed like an interesting solution to the problem of declining compact camera sales.
It looks like a giant add-on lens for your smartphone, but it's actually a complete camera. The only role your smartphone plays is as an interface for controlling the camera, viewing your photos and, of course, sharing them via social media if you like.
We can assume that the concept has proved reasonably successful for Sony, as it has now introduced two further models. The QX30 has a 30x optical zoom, as well as a sensor the size of that in a compact camera. The other new model, the Sony QX1, features a larger, APS-C sized sensor and interchangeable lenses.
The QX30's sensor is a 20.4 million pixel, 1/2.3 inch CMOS device. That 30x optical zoom gives an equivalent 35mm focal length of 24-750mm, which gives your smartphone (or tablet) much more flexibility than its built-in single focal length device.
Also featured is a Bionz X processor, the same chip as found in the company's top of the line cameras, including the A7 full-frame compact system camera. This should mean that it has fast processing speeds and is capable of producing low-noise images in low-light shooting scenarios, though small sensors like this are more noisy in the first place.
In order to control the camera, and indeed see what image you're composing, you'll need to rely on Sony's SmartMemories mobile app, which is available for both iOS and Android as a free download. Within this app, you can use fully automatic modes, as well as aperture priority, shutter priority and Program Auto mode.
Competition for the QX30 is hard to pinpoint as these types of cameras are still pretty unusual within the marketplace, but it could be argued that cameras such as the Sony HX60 and the Panasonic TZ60, which also feature 30x optical zooms are the obvious choice.
Build quality and handling
With its 30x optical zoom, the QX30 is significantly larger than the QX10. That said, when the lens is collapsed, the overall size of the camera isn't too large. The shape of it means, though that, unlike something like the HX60 superzoom camera, it's unlikely you'll be able to fit it into a jeans pocket.
There are two main ways to use the camera - you can attach it to your smartphone via the extendable clip on the back of the camera, or you can use it entirely separately, such as by attaching it to a tripod via the thread on the bottom of the camera and control it from a different position – useful if you want to take a group/self portrait or shoot from an awkward angle.
As most of the control of the camera takes place via the PlayMemories app, there are just a few buttons on the QX30 itself. Aside from the on/off button, you'll only find a shutter release and a zoom switch. Both of these aspects can also be controlled from the app if you prefer, or if you're controlling the camera from some distance.
In order to connect the camera to your smartphone or tablet, you can use either NFC if you have a compatible device, or Wi-Fi if you don't. Hooking up the two devices via NFC is much easier as it requires only a simple tap together of the two - the first time you connect, if you don't have the PlayMemories app you'll be prompted to download it. From there on in, the app should load automatically when you tap the two devices together.
Although in theory the idea of NFC is very good, there were several occasions during the test (when using a Sony Xperia Z2) when the camera refused to connect, and I had to power the phone on and off to get it to work. This can be very frustrating when you want to take a quick photo.
Connecting via Wi-Fi seems to be a little more reliable, but you do of course need to set it up in the first place - you'll find the password located under the battery flap, but once you've connected once your phone should remember it.
Although there's not much in the way of display lag when using the camera via either connection method, the shot-to-shot time is quite slow, which can be another frustrating element of using the camera. Usually, you'll press the shutter release icon on the app, and a loading icon will be displayed, three to four seconds later, the app will show a 'Fetching' bar, and a second or so later, the camera will be ready again to use – it's not exactly the speedy experience you'll get with a normal camera.
Going back to the app interface, if you're shooting in aperture priority or shutter priority, along the bottom of the screen, you'll see various parameters you can change, such as aperture, exposure compensation or ISO (sensitivity). Simply tap the setting you want to change, then swipe with your finger along a virtual dial to change the setting. In order to set the autofocus point, simply tap the point on the screen you wish to use as the focus point. You can also set it to fire off the shutter release with the tap of the screen.
As is stands, you still can't use the camera with other apps as a native camera, such as Instagram, which means you'll need to take a photo with it that you later edit in such apps.