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Amazon Prime Day 2020 in Singapore: the best deals on tech and more

Amazon Prime Day 2020
(Image credit: Amazon)

UPDATE (15/10/2020 @ 3PM): Prime Day for 2020 is done and dusted folks – we hope you scored a bargain or three, but if not... well, it's far from the last big sales event of the year! We'll return with ongoing coverage and all the best deals for Black Friday in Singapore, so be sure to check in with TechRadar SG come November 27!

Singapore got introduced to the Prime Now app long before the city-state even had a local Amazon online marketplace. The e-commerce giant finally had a local website in October 2019 but that didn’t stop Amazon from hosting a massive Prime Day shopping spree in July 2019.

Amazon Prime Day is officially over, having ended at 11:59pm on Wednesday, October 14, but deals don't rest, and there are still many fresh for the taking. Some deals will last the entire day, while others (known as Lightning Deals) will be gone within the hour of posting.

Thankfully, we're here to point you in the direction of the best deals throughout Amazon's Prime Day sales. Keep an eye on this page, as we will be updating it frequently with the best discounts we can find, as soon as we find them!

Amazon Prime at a glance

Not a Prime member yet? Sign up by clicking on the link below and start reaping the benefits immediately:

Sign up for Amazon Prime 

Perks of being a Prime member:
1. 30-day free trial
2. Just SG$2.99 a month
3. Free one-day delivery, no minimum spend
4. Free two-hour delivery for purchases over SG$60
5. Free expedited delivery on international purchases of SG$60 or more
6. Free access to Prime Video
7. Free access to Prime Gaming (formerly Twitch Gaming)

Best Amazon Prime Day tech deals

Amazon Prime Day has officially ended! Over the last 48 hours, the world's largest retailer played host to a huge number of massive discounts on a large variety of items! As we do every year, we spotlighted the best tech deals available during the Amazon Prime Day sales to make it easier for you to save big!

While the event is finished, there are still some deals still available, which we've posted below. All you need to take advantage of the sale prices is an Amazon Prime membership, which you can try for free for 30 days. You can find the best Amazon Prime Day deals still remaining below.

Quick links: Category deals with big savings

Amazon Prime Day 2020 deals

All-new Kindle Oasis | SG$266.50 (was SG$387.55; save SG$121.05)

Amazon's all-new Kindle POasis, which boasts the latest e-ink technology is now waterproof, has been discounted to SG$266.50 this Amazon Prime Day. That means Prime members get a massive SG$121.05 discount on the usual price!View Deal

DJI Osmo Action Camera 4K HDR | SG$273.34 + delivery | SG$273.34 (RRP SG$519; save SG$245.66)

A fantastic action camera that offers 4K/60fps at 100Mbps video recording, along with HDR capture and advanced image stabilisation, the DJI Osmo Action Camera 4K HDR is the perfect witness for your next adventure! Shipping out of the US, Amazon Prime members can grab this camera for only SG$273.34 – that's a massive saving of SG$245.66 from the RRP!View Deal

Oculus Rift S | SG$415 + delivery (save SG$173)

Amazon Singapore is offering an impressive 29% off this VR headset for PC, although note that this'll ship from Amazon US so you'll need to add around SG$60 for delivery on top of that. If you want to take a deep dive into VR gaming however, this is a great opportunity to snag the Oculus Rift S while it's available for less.View Deal

Razer Kiyo streaming web cam | SG$119.12 (RRP SG$169.90; save SG$50.78)

Offering both 1080p at 30FPS  and 720p at 60FPS, Razer's Kiyo webcam is a great option for budding streamers and people who've moved to working from home for the foreseeable future. Boasts Autofocus functionality and an adjustable ring light. Retails for SG$169.90, now only SG$119.12 for Amazon Prime Day.View Deal

Fitbit Ionic Smartwatch | SG$348 (was SG$418; save SG$70)

Boasting a number of impressive features, including 24/7 heart rate tracking, all-day activity tracking, built-in GPS, a high resolution colour touchscreen and 5-day battery life, the Fitbit Ionic Smartwatch is now SG$348 – that's a little more expensive than it was yesterday, but still a discount of SG$70 from the Ionic's retail price! Includes S and L size wristbands,View Deal

Oculus Rift S | SG$415 + delivery (save SG$173)

Amazon Singapore is offering an impressive 29% off this VR headset for PC, although note that this'll ship from Amazon US so you'll need to add around SG$60 for delivery on top of that. If you want to take a deep dive into VR gaming however, this is a great opportunity to snag the Oculus Rift S while it's available for less.View Deal

What is Amazon Prime Day?

It all began in the US back in 2015 as a celebration of Amazon’s 20th birthday. Prime Day then offered more deals than Black Friday and, since then, has become Amazon’s mid-year sale event when the company thanks its Prime members by offering exclusive discounts on a wide range of products.

Another reason why Amazon hosts Prime Day each year is so it can shift staggering amounts of stock while giving eager shoppers a reason to spend their money.

While it began as a one-day sale, by 2018 it was extended to 36 hours and, in 2019 it was 48, even in Singapore.

Prime Day isn’t just about selling Amazon-branded products – several brands and third-party sellers also save their best deals for Prime Day as they know thousands of extra shoppers will be hitting the online marketplace, looking for anything from groceries to electronics and clothes.

To participate in the Prime Day shopping spree though you’ll need to be an Amazon Prime member. If you haven’t already signed up, then you can do so now and you’ll be entitled to a 30-day free trial before you need to start paying the monthly fee.

(Image credit: Amazon)

What does Amazon Prime offer Singapore shoppers?

Singapore has one of the cheapest Prime memberships in the world. After the 30-day free trial, you’ll be paying just SG$2.99 a month and this gets you a few perks, the biggest being free and fast delivery on products labelled ‘Prime eligible’.

When we say “fast”, we do mean “fast”. If you’ve spent SG$60 or more, you can have your Prime eligible shopping delivered to you in two hours! If, however, you haven’t spent that much, you’re still entitled to free delivery for any Prime eligible purchase (no minimum spend), but they will arrive in a day or two. 

If you happen to shop for items being imported from other markets, then you’re eligible for free expedited international shipping for purchases of SG$60 and more. 

Prime members also get exclusive early access to deals on Amazon and, more importantly, get to shop during Prime Day.

While you’re paying for the privilege of free, swift delivery (although that’s currently being slowed down to make space for the essential items people are ordering), signing up for Prime means you’ll also have free access to Amazon’s streaming services, namely Prime Video and Prime Gaming (formerly known as Twitch). Unfortunately, that’s all the privileges Singapore Prime members are eligible for – other regions, in comparison, get free access to more Amazon services with their Prime subscriptions but they also pay way more for the privilege.

When is Amazon Prime Day 2020 in Singapore?

Official word is finally here – Amazon Prime Day 2020 in Singapore is going to be a 48-hour marathon of shopping from October 13 to October 14.

Traditionally it's held globally on a Monday in July, but this year has been very different indeed. While India has already finished Prime Day 2020, and July has come and long gone, October 13 is not even a Monday – it's a Tuesday.

That means you have about two weeks to figure out what you'd like to lay your hands on and start setting up a wish list on Amazon to make your shopping quick and easy.

Or you can stick with us. We'll be on hand to trawl through every single offer on Amazon's Prime Day list and handpick all the best tech deals for you. We'll list them right here, so you can bookmark this page and come to it as soon as the sale begins.

amazon prime day 2020

(Image credit: Amazon)

What to expect from Prime Day 2020

With Amazon constantly adding to its catalogue of products, it’s not easy to predict what kind of deals to expect. However, we can make educated guesses based on what happened last year. And we think gamers are going to be in for a treat.

Not only will we be able to find big discounts on the Nintendo Switch, we’re expecting Amazon to discount the smaller Switch Lite as well. But if handheld consoles aren’t your thing and you’d rather build your own gaming PC from scratch, then you may be able to score some hefty discounts on GPUs – both high-end ones like the RTX 2080 or even less powerful and older chips like the GTX 1050 Ti. 

We don’t think Amazon will stop at just graphics cards. Last year, PC components saw a whopping 40% off a wide selection, including cooling fans, motherboards and memory cards from the likes of Corsair and Asus.

Other PC and gaming accessories will also likely be available for less – for example, a HyperX gaming mouse and headset saw a pretty steep 54% price drop during Prime Day 2019, while routers from DLink, Asus and Netgear saw discounts of up to 36%. If you’re looking for backup devices to save your files, then portable storage from Sandisk, Seagate and Western Digital will also likely be on offer, and hopefully with similar discounts of up to 43%.

Anyone looking for audio gear should also be excited as last year saw selected speakers and headphones from well-known brands like Jabra, JBL, Sennheiser, Klipsch, B&O, 1MORE and Plantronics available for less than half price, and we’re expecting the same again this year. Soundbars from Sonos, Bose and Sony were marked down by up to 55% last year, and we see no reason why Amazon can’t repeat that feat again.

Also keep an eye out for fitness wearables (the Fitbit Blaze got a massive 60% off last year) and vacuum cleaners, including robot vacuums from iRobot and Ecovacs Robotics.

How to shop during Prime Day 2020

1. Check out our deals predictions and, eventually our Prime Day deals list
There are also too many deals available on Prime Day. It's never a problem finding discounts, it's always an issue of figuring out what deals are worth your money. That's why we always set up a curated list during the sales marathon, and you’ll find it right here on this very page.
We spent some good time last Black Friday thinking about smart ways to shop on Amazon – they're still some great Prime Day tips and tricks.

2. Amazon Prime Day has historically required being a Prime member, so be sure to have a subscription on Prime Day
Amazon started Prime Day as a clever way to drive up its Prime subscription count, and this online shopping marathon – conveniently opposite Black Friday – accomplished just that. You'll need to sign up for Prime (you can get a free 30-day trial), which comes with free shipping and Prime Video access.

3. Create a wish list to curate what you want, as there will be loads of deals
You're also going to want to create a wish list ahead of time, which will let you sort out what you want and how much everything costs. This will give you a head start. You'll be able to see which deals dropped in price and which did not. 

4. Snap up the best Prime Day 2020 deals before they're gone
We often find the best deals to go in a matter of minutes, at which time Amazon rolls out a waitlist for those who were just behind the curve.