Massive Black Friday sale just started at Amazon UK – I've found the 56 best deals from £15
All the best offers on tech, hand-picked by a sales expert
This year's Black Friday sale at Amazon UK has now kicked off, with the retailer promoting discounts of up to 40% off across appliances, TVs, laptops, headphones, wearables, gaming, fashion, toys, and more. I've taken a good look through the event and hand-picked these 56 offers that I think are the best Black Friday deals at Amazon UK.
• Browse the full sale at Amazon
It's hard to narrow down to just a few top picks, but I've managed to select 10 of the truly standout offers below, including the well-rated Oura Ring 4 for £249 (was £349). That's a record-low price for the smart ring that we thought was some of the year's best fitness tech here at TechRadar.
Personally, I also wanted to give a shoutout to the Suri Sonic 1.0 Electric Toothbrush for £52.50 (was £89). I've been using one of these for the last three months, and it's a fantastic device – well-designed, comfortable to use, and the battery life is outstanding.
Do check out the full list below for all of my recommended deals, including some super-cheap earbuds, record-low prices for Kindles, and a great value laptop. I'll continue monitoring the sale in the days ahead and will pick out more expert-recommended deals and Black Friday bargains right here.
Amazon UK Black Friday sale - quick links
- Appliances: up to 40% off Shark, Ninja & De'Longhi
- Beauty: up to 70% off Philips & Oral-B
- Essentials: household goods from £5
- Fashion: up to 50% off
- Gaming: up to 33% off PS5 & Switch games
- Headphones: Apple, Sony & Nothing from £19
- Kindles: from £69.99
- Laptops: from £119.99
- Smartwatches: Fitbit & Huawei from £29.99
- Tablets: Samsung & Apple from £99.99
- Toys: Lego, Pokémon & Play-Doh from £5.99
- TVs: from £99
- Vacuums: Dyson, Shark & Vax from £79.99
My top 10 best Black Friday deals at Amazon
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I've seen a lot of people talk about and use Loop earplugs lately so if you want to see what the fuss is all about then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years so a good investment if you'll be a regular user.
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Here's a chance to bag the Suri Sonic 1.0 Electric Toothbrush for a record-low price at Amazon. As I found after picking one up myself, it doesn't just have sustainability chops; it's also an excellent toothbrush that we scored an impressive 4.5 out of five in our Suri Sonic Electric Toothbrush review. It performs and cleans well, offers a fantastic 40-day battery life, fast charging over USB-C, and comes with handy extras like a magnetic wall mount. A version with a UV cleaning travel case is also 30% off.
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I'm not sure how I feel about smart rings, but our fitness editor, Matt Evans, is a big fan of the Oura Ring 4. He said it was "nearly the perfect fitness tracker" in our review, praising the design, ease-of-use, long-lasting battery and detailed health information it offers. This fascinating bit of tech is now down to its lowest-ever price on Amazon.
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The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At under £70, this Black Friday deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
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Another sales event, another chance for me to shout out an offer on an excellent and affordable vacuum cleaner that we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti-Hair Wrap tech that has saved me so much time unclogging the brush roll compared to my old vacuum. Flexology tech makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 50 minutes.
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These have been some of the most surprising earbuds we've ever tested, scoring a sweet five stars in our Nothing Ear (a) review – and now you can get them for their lowest price ever. Considering the latest AirPods are still around £100, the fact that these offer massively superior sound and great active noise cancellation for far less than AirPods makes them a no-brainer.
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The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. It's a nice buy if you're on a budget, as the premium 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.
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Display - 15.6 inches
Processor - AMD Ryzen 5
RAM - 16GB
Storage - 512GB
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Another streaming stick, another return to the lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max, streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience over the majority of built-in TV services and apps.
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Black Friday usually brings a discount on the most recent EA Sports FC – and here it is. The latest version of the eternally popular football sim scored impressively in our review, thanks to its authenticity and improved gameplay experience. This offer is a record-low price.
Amazon Black Friday deals – Appliances
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Another sales event, another chance for me to shout out an offer on an excellent and affordable vacuum cleaner that we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti-Hair Wrap tech that has saved me so much time unclogging the brush roll compared to my old vacuum. Flexology tech makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 50 minutes.
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Amazon has this best-selling Ninja appliance down to its record-low price as an early Black Friday deal. This extremely popular and best-selling air fryer is essentially a larger version of one we awarded five stars in our Ninja AF300UK review. It has six easy-to-use cooking functions and a large 9.5L capacity dual drawer setup, which can cook separate foods and sync timers to finish simultaneously.
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Ninja's space-saving air fryer has already got an excellent discount ahead of Black Friday. We love the popular and well-rated appliance at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even giving it a place in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the large 9.5L capacity is ideal for large families.
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Here's a huge discount on Ninja's newest and most portable air fryer – and a great Black Friday deal. This bundle includes the PowerPod lid, plus two resealable glass containers to carry your dishes until you're ready to cook. According to our testing, it cooks exceptionally quickly, is easy to use and a breeze to clean, making this one of the best air fryer deals I've seen this year.
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I've got one of those AnySharp knife sharpeners to keep my kitchen knives up to scratch but if you want to go all the way with a convenient knife block with a built-in sharpener, then this is a great price for a premium set from Ninja that's just £10 more than the previous record-low. You'll never suffer from dull knives again with this extremely handy kitchen gadget, with its five-piece set of stainless knives and included paring scissors.
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The unique Ninja Slushi just got its biggest discount yet in Amazon's early Black Friday deals. This kitchen appliance makes all sorts of chilled and frozen drinks, including juices, cocktails, milkshakes, and more. We loved it in our Ninja Slushi review, praising its ability to make quick and delicious drinks easily in a fun and entertaining package.
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This fabulous bean-to-cup coffee machine received 4.5 stars in our review thanks to the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With almost £200 off, this is its best price since Prime Day earlier in the year.
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Shark's best-selling steam mop is down to a fantastic low price at Amazon for Black Friday. This lightweight and easy-to-use steam mop cleans hard floors with ease, ensuring they remain bacteria-free without the need for harsh chemicals and clear of tough stains without the need for harsh scrubbing.
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For homes where small spills and stains are a regular problem, this Vax SpotWash Duo could be a smart buy while it's £60 off at Amazon. You get a handful of useful attachments included to tackle different types of problems and pet messes, as well as a small bottle of cleaning solution to get you started.
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The G50 is very budget-friendly even at full price, but now it's even more so thanks to this early Black Friday deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.
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The Ninja Blast Portable Blender is Ninja's best-selling personal-sized blender for smoothies, slushies, and shakes. It comes with a USB-rechargeable base, so you don't need to swap batteries every few months, and a leakproof lid with a carrying handle. Its convenient, grab-and-go design stood out to our reviewer, who gave it four out of five stars. This handy kitchen gadget has been a little cheaper than this in the past, but today's offer is still decent if you don't want to wait for potential further price cuts later this month.
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I'm a little tempted by the price reduction on this well-scoring blender. While it can't chop ice, it creates velvety smoothies out of fresh and frozen fruits hassle-free. On top of this, the build quality and performance impressed us, and the fact that it's even cheaper than it was on Black Friday makes this an even sweeter deal.
Amazon Black Friday deals – Amazon Devices
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The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At under £70, this Black Friday deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
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Amazon has also launched a decent, if a little disappointing, deal on the latest Kindle Paperwhite for Black Friday. We found in our Kindle Paperwhite review that it's packed with features to suit all avid readers, including a 12-week battery life, glare-free 7-inch screen, adjustable warm light, and storage space for thousands of books. This is a good buy and one of the best ereaders out there; it's just a shame that the days of even bigger discounts are well in the past.
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The Kindle Colorsoft is down to a new low price as part of this year's Black Friday sales. As Amazon's first and only colored Kindle, it's a must-have if you love reading travel guides, graphic novels, and other genres with a lot of images and photographs – or just want to view your entire ebook library in its full colour glory. The ereader is also USB-C and wireless charging compatible, lasts up to eight weeks on a full battery, and has enough storage for thousands of books.
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Another streaming stick, another return to the lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max, streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience over the majority of built-in TV services and apps.
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Another streaming stick, another return to the lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max, streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience over the majority of built-in TV services and apps.
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The latest wireless Ring Doorbell has been discounted to a new record-low price ahead of next week's Prime Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
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This half-price offer gets you an easy-to-install Ring Indoor Camera for a new low price. The Alexa-enabled plug-in security camera features motion-activated notifications, 1080p HD video support, a privacy cover and two-way talk to allow you to see, hear and communicate throughout your home.
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This early Prime Day deal lets you get the Ring Outdoor Camera for £44.99 – that's the cheapest price I've ever seen. The Alexa-enabled security camera features motion-activated notifications, two-way talk, and can be placed outdoors thanks to the weather-resistant design and a battery life of six to twelve months.
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The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
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Amazon has the latest Blink Outdoor 4 security camera on sale for £31.49. At this lowest-ever price, it's one of my top picks from the early Prime Day deals if you want to dabble with some cheap smart home tech. The 4th-generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control and interconnectivity with other smart devices.
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Amazon's Black Friday deals include the Echo Pop for the low price of £21.99. This is the cheapest Echo device you can buy right now and one that we found was fun, if somewhat basic, in our Echo Pop review. For the money, however, you get a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free. It has fallen to £17.99 in the past for Prime members, but I'd still say it's a decent buy at a little over £20.
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Amazon's best-selling Echo Dot is down to under £30 for Black Friday – an OK offer, but far from the previous record-low of £21.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.
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Amazon brought back a brand-new version of its Echo Spot smart clock recently, and it's slashed £35 off the price for Black Friday. That's a new record-low price. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.
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If you're looking for a deal on a smart home display, then the cheapest offer at Amazon is the latest generation Echo Show 5 on sale for £49.99. That's only £5 more than the record low, so it's a strong deal for a straightforward smart home display that's packed with features and includes the Amazon Alexa assistant for easy voice controls to get alerts, weather updates, play music, watch videos, and more.
Amazon Black Friday deals – Laptops
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Display: 14 inches
Processor: Intel Celeron N4500
RAM: 4GB
Storage: 64GB
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Display - 15.6 inches
Processor - AMD Ryzen 5
RAM - 16GB
Storage - 512GB
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Display - 14 inches
Processor - Intel i5
RAM - 16GB
Storage - 512GB
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Display - 15.6 inches
Processor - Intel Core i5
RAM - 8GB
Storage - 256GB
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Display: 16 inches
Processor: Intel Core i5
RAM: 16GB
Storage: 1TB
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Display - 12-inch
Processor - Snapdragon X Plus
RAM - 16GB
Storage - 256GB
Amazon Black Friday deals – Televisions
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If you're looking for a small-sized budget display, you can't get much better than this Hisense 43-inch 4K TV that's on sale for £209 at Amazon. The Hisense A6Q sports 4K Ultra HD resolution support, a direct-lit LED array for respectable brightness and contrast, and Dolby Vision HDR for superior colours. Access to all of your favourite streaming apps is just a button press away, too. All of this for a little over £200? Bargain.
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Another good low price for a basic TV here. This time, it's a 50-inch display from LG, which offers 4K resolution support and an easy-to-use interface for accessing all the major streaming apps. You can expect competent yet not exceptional image quality and performance, but that may be all you need for general everyday viewing – especially at this price of under £300.
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The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. It's a nice buy if you're on a budget, as the premium 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.
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Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features, including a QLED display for better brightness and contrast, HDR and Dolby Vision for brighter and more vivid colours, local array dimming for richer blacks and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and fast response times for gaming. It's not always easy to find a TV of this size and with these high-end features for under £300, so it's an excellent buy for the budget-conscious without compromising on quality.
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This premium version of the manufacturer's best-selling displays is one of the best Fire TVs we've reviewed, thanks to the dynamic, colourful and vibrant image. Plus, the smooth and responsive display ensures it's a great buy for sports and gaming. It's excellent value for money at this record-low price.
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As the successor to the excellent LG B4, the B5 is one of the best cheap OLED TVs you can buy. This 55-inch model sits in the ideal middle ground between size and affordability, offering a good option for most spaces and room sizes. Picture quality is excellent, with impressive brightness, strong contrast, and rich blacks for general viewing, while the gaming features are top-tier for a smooth and responsive experience on PS5, Switch 2 and Xbox consoles.
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Amazon is also discounting its budget Fire TV Soundbar for Black Friday. This compact soundbar is a decent buy for under £85 if you want an affordable and competent upgrade to your TV speakers, with support for DTS Virtual:X and Dolby Audio to offer generally clear sound and a simple setup process.
Amazon Black Friday deals – Headphones
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These have been some of the most surprising earbuds we've ever tested, scoring a sweet five stars in our Nothing Ear (a) review – and now you can get them for their lowest price ever. Considering the latest AirPods are still around £100, the fact that these offer massively superior sound and great active noise cancellation for far less than AirPods makes them a no-brainer.
Amazon Black Friday deals – Gaming
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OK, it's not a huge discount, but it's still one of the first price cuts I've seen on the Nintendo Switch 2. Given that the console usually costs around £395 by itself, you're effectively getting a copy of Mario Kart World bundled in for just £14 – that's a huge steal. I don't anticipate the deals will be any better than this as we get into the depths of Black Friday, and there could be stock issues come November, so I think this is a great time to buy ahead of the mad rush.
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Black Friday usually brings a discount on the most recent EA Sports FC – and here it is. The latest version of the eternally popular football sim scored impressively in our review, thanks to its authenticity and improved gameplay experience. This offer is a record-low price.
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As someone who grew up playing one of these on family holidays, I can't help but be incredibly tempted to pick up the super-cool Lego Game Boy as a display piece while it's £10 off at Amazon. And I'm sure many other retro gamers out there would love it as a gift this Christmas.
Amazon Black Friday deals – Wearables
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I'm not sure how I feel about smart rings, but our fitness editor, Matt Evans, is a big fan of the Oura Ring 4. He said it was "nearly the perfect fitness tracker" in our review, praising the design, ease-of-use, long-lasting battery and detailed health information it offers. This fascinating bit of tech is now down to its lowest-ever price on Amazon.
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Fitbit's dedicated fitness tracker has dropped to its cheapest price for Black Friday. It's a small but welcome saving on a device we found lighter, prettier and smarter compared to the previous version in our Fitbit Charge 6 review. Even though it's getting older now, it still offers all the key features you'd need, including a seven-day battery life, onboard GPS and GLONASS, sleep tracking, smart wake, heart rate monitoring, exercise tracking, and SpO2 blood oxygen tracking.
Amazon Black Friday deals – Phones
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The Pixel 9a delivers with its bold design, impressive performance, and useful AI features, meaning it has all the makings of a solid budget phone from the manufacturer. This £150 saving brings the handset down to a record-low price. It's older now, but this is still a good time to upgrade if you've had your eye on a budget-friendly handset.
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The four-star iPhone 16e is a mixed bag of hardware power, but it's an excellent choice if you're after a powerful, unfussy device that'll see you through the next few years – especially at this record-low price. It features the A18 chipset, which is the most powerful chipset available at this price point, as well as Apple Intelligence support. You'll have to make do with a 60Hz notched display and only a single camera, but the latter is the only real downgrade versus the full-fat iPhone 16.
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The Galaxy S25 Ultra takes everything that the Galaxy S24 Ultra has to offer and amplifies it to make one of the best Android phones we've ever tried. Through Galaxy AI, Google Gemini, and Bixby, this phone embeds AI deeply into the experience of every user. Right now, the 256GB version is down to a record-low price, though you can also save £250 on the 512GB model if you want more storage.
Amazon Black Friday deals – Health & Beauty
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I've seen a lot of people talk about and use Loop earplugs lately so if you want to see what the fuss is all about then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years so a good investment if you'll be a regular user.
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The iO range is usually a more expensive option in Oral-B's range of electric toothbrushes, but this is a decent deal on the entry-level option that's also bundled with a few handy extras. It doesn't boast many high-end features but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor. Plus, you get a refill holder, charger pouch and travel case included for free.
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Here's a chance to bag the Suri Sonic 1.0 Electric Toothbrush for a record-low price at Amazon. As I found after picking one up myself, it doesn't just have sustainability chops; it's also an excellent toothbrush that we scored an impressive 4.5 out of five in our Suri Sonic Electric Toothbrush review. It performs and cleans well, offers a fantastic 40-day battery life, fast charging over USB-C, and comes with handy extras like a magnetic wall mount. A version with a UV cleaning travel case is also 30% off.
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This deal drops the advanced and top-rated Philips Sonicare electric toothbrush to a little over £100 – a great low price that's only been bested during Black Friday. The Philips Sonicare DiamondClean features four different brushing modes and the pressure sensor will notify you when you're brushing too hard.
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The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. This best-selling bundle contains the handle, as well as two spare blades, three stubble combs, a body kit, and a USB-A charging cable for a great low price.
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Always a hot item during holiday sales events, Amazon has the best-selling Revlon One-Step hair dryer on sale for a reasonable £27.99. Thanks to the unique oval brush design, the hairdryer delivers a salon-like blowout with brilliant shine and extra volume.
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The Dyson Supersonic is now down to a new record-low price at Amazon. This cheaper version doesn't include any attachments (that version is £229 at AO with everything you need to dry and style your hair at home). However, at this terrific low price, there's no better offer if you want to buy ahead of the Black Friday sales season.
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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.
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