Best Buy's rival Prime Day sale is slashing best-selling Fitbits — shop my favorite top-rated models from $79.95

Best Buy Prime Day Fitbit deals 2026
(Image credit: Fitbit, Best Buy/Edited by Gemini)

While you might think this week is all about Amazon Prime Day, Best Buy has launched a rival 'Tech Fest Sale,' with discounts from top brands like Fitbit. The retailer is slashing prices on its best-selling models, with prices starting at just $79.99.

Shop Best Buy's top Fitbit deals

I've listed the top 5 Fitbit deals from Best Buy below, which include record-low prices on its top-rated activity trackers and smartwatches. Fitbit watches are packed with insightful health and fitness features, including heart rate monitoring and the ability to track exercise, sleep, and stress.

Today's deals include the Inspire 3 and Charge 6, as well as the Sense 2 and Versa 4 smartwatches. I've listed the all-new, already affordable Google Fitbit Air, priced at just $99.99.

Keep in mind that, unlike Amazon Prime Day, Best Buy's Tech Fest Sale doesn't require a membership to shop its deals. These are limited-time offers, and Best Buy's sale ends on Sunday at Midnight.

The best Fitbit deals at Best Buy

Fitbit Inspire 3 Fitness Tracker
Fitbit Inspire 3 Fitness Tracker: was $99.95 now $79.95

Today's cheapest Fitbit deal is the ultra-slim Fitbit Inspire 3 on sale for $79.95 - just $10 more than the record-low price. Made for everyday wear, the Inspire 3 offers 24/7 heart rate monitoring and tracks sleep, workouts, stress, and more.

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Fitbit  Charge 6 Fitness Tracker
Fitbit Charge 6 Fitness Tracker: was $159.95 now $99.95 at Best Buy

Not only is the Fitbit Charge 6 one of our favorite fitness trackers, but it's also one of the best Fitbits overall. The Charge 6 features a sleek design and offers fitness basics, with 41 exercise modes and up to 7 days of battery life. Today's rival Prime Day deal from Best Buy is a record-low price.

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Fitbit Versa 4 smartwatch
Fitbit Versa 4 smartwatch: was $199.95 now $149.95

The feature-packed Fitbit Versa 4 is down to $149.95 at Best Buy's Tech Fest sale. The top-rated smartwatch features a built-in GPS for tracking runs, walks, and bike rides. Plus, it provides a daily readiness score to help you determine whether your body is ready for a workout or recovery, based on helpful insights.

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Fitbit Sense 2 smartwatch
Fitbit Sense 2 smartwatch: was $249.95 now $199.95

You can snag a $50 discount on the Fitbit Sense 2, bringing the price down to $199.95. The Sense 2 is one of Fitbit's most advanced health and fitness smartwatches, capable of tracking sleep and stress and featuring smartphone notifications, contactless payments, and GPS.

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Google Fitbit Air
Google Fitbit Air: $99.99

While Google's newest Fitbit, the Fitbit Air, isn't on sale, it's already at an affordable starting price of $99.99. The screenless, lightweight Fitbit Air offers standard health and fitness tracking features and delivers an impressive week's worth of battery life.

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Shop more Best Buy Tech Fest deals

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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