A second Amazon Prime Day expected for October - here's everything we know
Plus, what Prime Day deals can we expect this fall

While it might feel like Amazon's four-day July Prime Day sale just wrapped up, you'll need to gear up for its next event: Prime Big Deal Days. Also known as Amazon's October Prime Day, the annual sale will take place next month, with thousands of deals exclusively for Prime members.
As a deals editor who's covered the sale when it first launched in 2022, I've created this guide with everything you need to know about this year's October Prime Day sale. To clarify, the name of the sale is officially 'Prime Big Deal Days' (which is a mouthful and, to be honest, just a bad name), but most people call it October Prime Day.
While Amazon has yet to officially announce the dates, based on past years, we can predict that the event will take place on the second Tuesday and Wednesday of the month. This year, those dates would be October 7 and 8, which is less than a month away.
The two-day fall event is similar to the July sale, featuring deals on Amazon's own devices, as well as tech gadgets from brands like Apple, Samsung, and LG, kitchen appliances, vacuums, clothing, toys, and more.
As soon as Amazon announces more details, we'll update you, but in the meantime, you can learn more about Prime Day Big Deal Days below, plus I've today's best deals from the retailer if you feel like browsing bargains right now.
What is Amazon's October Prime Day sale?
Amazon first launched an October Prime Day sale in 2022, as a two-day shopping event for Prime members before the holidays. Although we didn't know at the time if it would become an annual event, the retailer has held the sale in October since its inception.
Amazon's October Prime Day sale is also the kickoff to the Black Friday shopping season. Retailers like Walmart, Target, and Best Buy launch competing sales with Black Friday-like discounts on TVs, AirPods, air fryers, laptops, and more. The two-day event is an excellent opportunity to get a head start on your holiday shopping if you don't want to wait for its November Balck Friday sale.
When is Amazon's October Prime Day sale?
While Amazon hasn't yet officially announced the dates (I expect that to happen any day now), we can make guesses based on past years. The October Prime Day sale typically takes place on the second Tuesday and Wednesday of the month, which would be October 7 and 8.
The big question is whether Amazon will expand the October sale to a four-day event, similar to this year's July Prime Day sale. Amazon announced that its recent four-day Prime Day sale was its most successful Prime Day event ever, which means they could try to extend this year's October sale to match that success.
Do you need a Prime member to shop Amazon's October sale?
Just like Amazon's July Prime Day sale, you need a Prime membership to shop the July event. Luckily, if you aren't already a member, you can sign up for a free 30-day trial right now, which should take you through to the event if it occurs on October 7 and 8.
Amazon Prime Day perks include free shipping, access to Prime Video, Prime Music, and much more.
What October Prime Day deals you can expect
Amazon's Prime Day is known for its deep discounts on the retailer's own devices. You can score over 50% in savings on Fire TV Sticks, Kindle e-readers, Ring Doorbells, Blink security cameras, Fire tablets, Echo speakers, and Fire TVs.
You can also expect to see deals on Apple's best-selling devices, including first-time discounts on the all-new AirPods Pro 3, the Apple Watch 11, the Apple Watch SE 3, and the Apple Watch Ultra 3.
Other popular Prime Day deals include kitchen appliances from brands like Ninja, Keurig and Nespresso, and vacuums from Dyson, Shark and Bissell. You'll also find best-selling tech on sale like TVs, laptops, and headphones, as well as toys, clothing, and home items.
Shop today's best deals at Amazon
If you're looking to shop for bargains right now, I've listed Amazon's best deals below, which include record-low prices on TVs, headphones, appliances and more.
Need a cheap streaming device to add smart capabilities to a TV? The new version of Amazon's standard Fire TV Stick is half price when you apply the code HDFTVADD at checkout. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.
This is an incredible price for a pair of wireless on-ear headphones – on sale for just $29.95 at Amazon. The JBL Tune 510BT features Wireless Bluetooth 5.0 Streaming, so you can stream music and podcasts and take calls from your device, and you'll enjoy an impressive 40 hours of battery life. It's not a model we've tested, but the JBL Tune 510BT has over 50,000 positive reviews on Amazon and is one of the best-selling headphones on the site.
Forget disposable floss: blast bits of food away with jets of pressurized water. The portable flosser includes a rechargeable battery and features two different settings that can help remove up to 99.9% of plaque bacteria. Today's deal from Amazon brings the price down to just $30.99.
Bissell portable carpet cleaners have become breakout stars at holiday sales, and the top-rated Little Green Pet Deluxe model is currently on sale for $99.99. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.
The Galaxy Watch 7 is one of the best smartwatches on the market, and it's $50 off at Amazon this week. The Samsung smartwatch features insightful health and fitness capabilities, boasting a sleek design with a clear Super AMOLED display.
These wireless earbuds boast the best fit out of any Beats headphones, thanks to the secure, comfortable earhooks. These are meant to stay still, even during workouts with lots of movement, and are sweat and water-resistant. The Powerbeats Pro 2 also lasts up to 45 hours with the charging case, the longest battery life out of all Beats earbuds. Today's deal from Amazon is just $20 more than the record-low price.
If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
This brand-new version of the Amazon Fire TV 4-Series is on sale for only $359.99. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's deal on the 55-inch model is just $30 shy of the record-low price.
The best TV deal of 2025 is back – Amazon has LG's all-new 65-inch C5 OLED TV on sale for $1,696.99. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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