Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
The best MacBook Pro deals in December
We've rounded up all the best MacBook Pro deals available right now so you can pay the lowest price for Apple's premium laptop.
The best MacBook Air deals in December
All of the best MacBook Air deals in one place, including the lowest prices for the latest M4 models.
The best iPad deals in December
These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.
The best MacBook deals in December
Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.
The Apple Watch Series 11 has just hit a record-low price — and it’s a fantastic gift idea
The Apple Watch Series 11 is the perfect fitness addition to your iPhone that gives you plenty of insight into your activity levels – it's on sale now at a record low price.
Buying someone a new phone this Christmas? Read this first
It’s the season of giving, and if you're planning on buying someone a new phone this Christmas, here are my expert recommendations.
The best Apple AirTag sales and deals for December 2025
We're rounding up the best Apple AirTag sales so you can find the best online deals for Apple's tracking device.
The best Apple Watch 10 deals and prices for December 2025
Apple Watch 10 deals are officially available, and I'm rounding up the best prices so that you can save on Apple's latest smartwatch.
