Apple price hikes live — all the latest on Mac, iPad and HomePod price rises and which deals to grab now

What does this mean for iPhone prices?

Fortunately, the iPhone is unaffected by today's price hikes — for now. But there's a good chance we'll see the iPhone 18 Pro get a price bump when it lands in September.

This week, we saw speculation based on JP Morgan research that the iPhone 18 Pro could get a price increase of $50-$100. It true, that would be pretty acceptable compared to the bigger price rises we've seen today.

The Apple Watch and AirPods have both also been spared price increases, though they could also be susceptible later this year (if to a lesser extent than Macs and iPads).

iPad deals

The iPad deals below just got a whole lot better in light of today's Apple price hikes.

The iPad A16, for example, is now effectively $150 off, rather than just $50 in the US. Similarly, the iPad Pro's sale price of $899 is now a massive $300 less than Apple's new price, rather than the still-decent $100 saving you got previously.

For those in the UK, there aren't quite as many Prime Day deals right now, but there is a good one on the older iPad Air 11-inch (M3).

Today's best iPad deals in the US

Save $50

Apple iPad 11-inch (A16, 2025): was $349 now $299 at Amazon

While Apple just raised the starting price of the iPad A16 to $449, Amazon still has it down to just $299 for Prime Day. The most significant upgrade for this model over the previous generation is the A16 chip for faster performance, and you'll also get double the storage as standard (128GB instead of 64GB).

Other features include a sharp 11-inch Liquid Retina display and solid 12MP front- and rear-facing cameras, making this iPad the best iPad for casual streamers and scrollers.

Read our 11-inch iPad A16 review here.

View Deal

Save $80

Apple iPad Air 11-inch, M4: was $599 now $519 at Amazon

Amazon has the newest iPad Air with the M4 chipset on sale for $519 right now, which is an even stronger deal with Apple's new starting price set at $749 for the 11-inch Air. In addition to Apple's superfast M4 chip inside, this iPad features a crisp Liquid Retina display, 128GB of storage as standard, 12MP front and rear cameras, and support for Apple's AI features.

Read our iPad Air 11-inch review here.

View Deal

Save 10%

Apple iPad Pro 11-inch, M5: was $999 now $899 at Amazon

Apple's iPad Pro offers one of the best views on any tablet, thanks to a Tandem OLED Ultra Retina XDR display, and excellent performance from the superfast M5 chip under the hood. For Prime Day, Amazon has the Wi-Fi, 256GB 11-inch iPad Pro with M5 at just $899, which is a 10% discount for Prime Day, but an even larger discount over Apple's new price of $1,199.

Read our iPad Pro 11-inch review here.

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Save 8%

Apple iPad Pro 13-inch, M5: was $1,299 now $1,199 at Amazon

Much like the larger iPad Air, the 13-inch iPad Pro offers the excellent top-of-the-line iPad experience at an even bigger scale. It has an excellent, vibrant OLED screen and great performance thanks to the M5 chip. It's $100 off on Prime Day at Amazon, at just $1,099 for the Wi-Fi 256GB variant, and that's an even larger discount over Apple's new starting price of $1,499.

View Deal

Today's best Apple iPad deals in the UK

Save 23%

Apple iPad Air 13-inch (M3, 2025): was £849 now £650 at Amazon

If you prefer a tablet with a larger display, you can save £200 on the 13-inch iPad Air with an M3 chip and bag one for its lowest-ever price at Amazon. Apart from the bigger screen, it's identical to the 11-inch version. So, you get the same powerful M3 chip, a sharp Liquid Retina display, 12MP front and back cameras, 128GB of storage at a minimum, and Apple Intelligence compatibility for all the fancy new AI features.

View Deal

Deals to the rescue

If there is a small crumb of comfort from today's news, it's that there are some good deals around at Apple's old prices — which could net you some big savings.

I'll be running through some of the best of them now in this liveblog, for both the US and UK. And I have a personal stake in this too, having mulled over buying a MacBook Pro M5 just a few days ago (yes, it hurts).

So without further ago, let's get deals hunting...

So what are the price hikes?

Here's a list of the most notable price hikes today for Apple products in the US and UK.

This isn't an exhaustive list — there are various spec configurations for Macs, for example, that will also be hit, particularly if you want to add more RAM.

But it's a handy overview if you want a quick look at the damage for your chosen product. No price hikes are welcome, but those MacBook and Mac mini ones are particularly painful considering the decent value they previously offered.

Why is Apple raising prices so much?

The RAM crisis is actually more of a PC component crisis — and unsurprisingly, Apple has said that it's this that's forced it to make unprecedented price hikes today.

An Apple spokesperson told Bloomberg that “the rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage”. They added that the company has “never seen a component price increase this much, this quickly.”

It's very unusual for Apple make statements like this, which shows how bad the crisis has become. Apple also added it has “shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products including today’s increases for iPad and Mac.”

Welcome to our Apple support group

Hello, and welcome to this liveblog for our reaction to Apple's bombshell news today that it'll be raising prices across Macs, iPads and more.

I'd call it a 'shock' but if you've been following the news lately, it sadly isn't. The RAM crisis news continues to worsen, and Tim Cook recently dropped an unsubtle hint that "price increases are unavoidable".

So what should you do if, like me, you've been looking at upgrading your Apple kit recently? I'll be rounding up all of the latest advice and reaction from TechRadar's experts here — along with the best Prime day deals that could be your savior.