Massive Google Pixel 10 Pro launch deal is live – get up to £770 off with a trade-in

Google just unveiled the new Pixel 10 Pro at its Made By Google 2025 event – and the official Google Store has a massive introductory offer that means you can get up to £770 off the Pixel 10 Pro when you trade in an old phone.

With its next-generation flagship features, Google fans will love the new Pixel 10 Pro. Not only does it close the gap to the iPhone, but it also delivers AI features that Apple has so far failed to deliver. I even expect it to convert many long-standing Apple fans – it looks that good.

It's even more tempting when you consider the huge discount you can get with this trade-in deal. The amount you get does vary depending on the phone you hand over, with the full £770 coming from trading in an iPhone 16 Pro. However, a flat £250 bonus is added to any trade-in for a limited time, so you could get a significant boost on many other handsets. Do check Google's full list of eligible devices to see what yours is worth.

It'll be some time before we know whether the Pixel 10 Pro will make its way onto our list of the best phones, but our early impressions are very positive. Hopefully, it will build on the success of the Pixel 9 Pro, which was our favourite phone of 2024.

Today's best Google Pixel 10 Pro deal

Google Pixel 10 Pro: up to £770 off with a trade-in at the Google Store
The Google Pixel 10 Pro has only just dropped, but if you have some of the latest tech to trade in, then you can get it for as little as £229. That's a fantastic price, especially if you want to upgrade from the Pixel 9 Pro or switch from the iPhone 16 Pro. Even if you own some old tech, it's still worth seeing how much money you can get off, as there's a flat £250 bonus applied to all trade-ins for a limited time. You might be surprised by the deal you can get for this premium and exciting new flagship handset.

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With Google’s Tensor G5 chipset and 12GB of RAM, the Pixel 10 Pro is more than capable of on-device AI processing as well as anything else you could want to throw at it. A 48MP wide camera, a 13MP ultra-wide, and a 10.8MP zoom serve up a fantastic array of image-capturing options.

It's too early for a full-on review, but we've been hands-on with the Google Pixel 10 Pro. Our initial impressions are very positive indeed. We love the improved software alongside new hardware – all of which shows that Apple is at risk of falling behind.

The design is almost identical to last year's Pixel 9 Pro, aside from some minor changes to the colour, materials, and finish. That's not a negative, though, as Google has absolutely nailed the aesthetic of its flagship phone.