Amazon’s Google Pixel sale significantly undercuts Apple and Samsung on price — now's the time to buy

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A return to Black Friday prices at the retailer

Google Pixel 10 Pro
(Image credit: Blue Pixl Media)

Amazon is certainly no stranger to discounts on Google Pixel phones, but the retailer has listed a host of prices this week that are a cut above the usual discounts. In fact, in most cases, we're seeing prices that match the previous record lows from Black Friday.

Firstly, the standard Pixel 10 is just $549 (was $799) right now - a price that undercuts rival Samsung and Apple devices significantly. While the competition is definitely more powerful in terms of raw performance, the Pixel 10 is still a fantastic choice due to its superb camera and AI integration. For the price, it's definitely a winner.

Google Pixel 10 deals at Amazon

Google Pixel 10
Google Pixel 10: was $799 now $549 at Amazon

The Google Pixel 10 is back down to its record-low price today at Amazon - the same price as all the way back on Black Friday last year. At just $549 upfront, this one is an absolute steal if you're looking for an unlocked flagship that can duke it out with the best of them. The discounts apply to both the baseline 128GB storage variant and the 256GB version, should you require more storage.

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Google Pixel 10 Pro
Google Pixel 10 Pro: was $999 now $749 at Amazon

Those record-low prices continue on the Pixel 10 Pro series today at Amazon, although this particular discount has cropped up regularly at the carrier. Still, a fantastic price that's cheaper than the standard Pixel 10's original retail price, and one that doesn't require the usual trade-in criteria or plans to be eligible.

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Google Pixel 10a
Google Pixel 10a: was $499 now $449 at Amazon

Finally, if you're really on a budget, you may want to consider Amazon's price cut on the new Google Pixel 10a. The $50 discount isn't huge, but this is still a record-low price, and the Pixel 10a was already pretty damn cheap to begin with. With a lovely 'bumpless' design, this one definitely appeals to those who prefer a more minimalist phone that can nonetheless keep up with the competition.

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Also consider this week...

Google Pixel 10 Pro XL: $1,199$699, plus one year of unlimited data for $15/mo at Mint Mobile
Recommended

Google Pixel 10 Pro XL: was $1,199 now $699, plus one year of unlimited data for $15/mo at Mint Mobile
If you're looking to bundle up an excellent device with a cheap unlimited plan, consider Mint's deal on the Pixel 10 Pro XL this week. The carrier is currently offering a massive $500 price cut on this device right now, alongside a full year of unlimited data for half price. Since no trades are needed, this is a fantastic choice - although note, we did see Mint offer $600 off this device with the same terms over Black Friday, so this isn't a record-breaking deal.

Google Pixel: was $799 now $549
Google Pixel 10 Pro: was $999 now $724

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Alex Whitelock
Alex Whitelock
Retail Editor

Alex is TechRadar's retail editor, specializing in buying advice and general tips on how to save our readers as much cash as possible. He's covered major retail events in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

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