When it launches in April, the 4K TV will come in three sizes: 55-inches, 65-inches and 77-inches. The 55-incher, the XBR-55A1E, will set you back a cool $4,999 (around £4,100 / AU$6,600), while the 65-inch TV, the XBR-65A1E, will be on sale for $6,500 (around £5,300 / AU$8,600).
Sony has yet to announce the price of the 77-inch version of the TV, but money’s good that it will be pushing the $10,000 mark.
So how does that stack up against other screens? Quite favorably, actually.
LG’s flagship OLED set, the , comes in at $7,999 for its 65-inch set, and Sony’s own flagship LED TV, the , starts at $5,499 for its 65-inch iteration. With that said, however, don't expect to see one of these $4,999 behemoths in every home just quite yet ... unless you live around a lot of other insanely wealthy people. (In which case, invite us over sometime, dude.)
Audio to go with your visuals
Sony used today’s big OLED unveiling to announce the price of its two upcoming soundbars, the Dolby Atmos-ready HT-ST5000 and super-slim HT-MT300.
The HT-NT300, on the other hand, comes with a separate subwoofer that can slide under your couch and will sell for $349 starting later this month.
- Here's our list of the best 4K TVs in the world