How Mac apps are transforming world sport

How Mac apps are transforming world sport
The iPhone, iPad and iPod touch now mean that coaches can give players real-time feedback during matches and training

Say you were to meet former England rugby captain Steve Borthwick in a bar - what would you talk about once the rugger conversation dried up?

Well, you could bring up the subject of Macs, seeing as they play a key role in helping him - and hundreds of other elite athletes - prepare for their big games.

Damian jennings

MACS AT WORK: Basketball coach Damian Jennings talks us through some of his recent match analysis

"After four years of using the Mac for performance analysis at UWIC, it's become part of the fabric of what the players do here," he explains. "The interesting test was last summer, when I took it to the GB team for the first time; they were blown away by it. They're used to watching VHS video, but with this we're able to get a Minority Report-style screen of various footage coming up of different situations.

"What the Mac and SportsCode enable you to do is get information fast and instantly respond to players' questions - perhaps about us getting out-rebounded by the opposition - rather than saying 'I'll get back to you tomorrow'. It becomes interactive, so they can ask to see specific aspects, and we can do that at the touch of a button," Jennings says.

As we chat to various coaches, it becomes clear that selling the idea of performance analysis with SportsCode has been made infinitely easier by the fact it runs on Macs.

"If you look at what computers all the players have, they've all got Macs," Jennings enthuses. "Last night we had a performance analysis session where they had to take notes, and about half of them were writing on Macs as opposed to hand-writing."

"It's trendy, isn't it?" Moore agrees. "Everybody wants a Mac, and when you realise how easy and intuitive it is to use, it only takes a short spell with a young player to show them what a Mac can do compared to a PC.

"The players have often got iPhones anyway, so the Mac's an easy sell. It's about lifestyle and empowerment - I was a carpenter and joiner, then for over 20 years I was a professional coach before I became manager of this software. I've come through various different types of employment, but I can manage my own web page, I can video stream - Mac means empowerment."

The Mac bug has bitten plenty of players after they witness the machines used in their performance analysis. Moore goes on: "I've got young players who I mentor, and I use iChat and video chat with them. I can be 200 miles away, sharing their desktop and showing them vital critiques of their game. Tell me how I could do that on a PC without it being too complicated…" He pauses to allow for a response, but you can tell he doesn't expect an answer.

Darrell Cobner, the Director of the CPA who worked with the English rugby union team that won the World Cup in 2003, reflects on his experience.

Darrell cobner

WINNING COMBINATION: CPA director Darrell Cobner worked with the English rugby World Cup-winning side in 2003

"If you go back to when I was with England rugby, you had the old guard who have been in the game for a long time, who know it inside out and know what they're doing. They probably don't need performance analyses because they're going to reflect on their own performances. But with some of the younger groups, such as the under-21s, you're exposing them to it when they're a bit more familiar with computers in the first place.

"One player who really got to grips with the lineout side of it was Steve Borthwick. He'd take a collection of opposition lineouts and got in amongst the video to know what they were going to do against us," Cobner explains.

The new breed

A smile comes across Moore's face at the mention of the former England Captain. "At that time, I was the Forward and Scrum Coach at Bath," he says. "Steve was one of the first players to say 'I'm buying a Mac'. He was then asking if he could take the footage home to look at. He was the new breed of professional who understood he was investing in a Mac and investing in his future.

"And it made a difference. He was a player who'd just broken into the first team, and we would count his significant moments in a game. When he started, he'd just be breaking into double figures. But studying and looking at situations, and working with the Mac and software to understand how he could deploy himself better, he went up to 30-plus moments in a short period of time," Moore enthuses. "He was the first player to say 'Where's the game, where are my individual moments? Jon, will you sit down with me and go through them?'

"And through that period of sitting with him, we ended up setting up a room where the players could come to look at footage."

Players reviewing and analysing their own footage is something several coaches touch on, and the simplicity of the Mac platform is one of the key enablers. Huw Wiltshire, who spent many years with the Welsh Rugby Union, most recently as their performance manager, is a big advocate of the difference it has made to modern athletes.

Training tool

TRAINING TOOL: The CPA is the training ground for the next generation of top performance analysts

"When you get players reviewing their performances, you know you're getting the right message through to people, because you've got a player being proactive to the point where they want to generate their own self-analysis or an analysis of the opposition. It's leading us to more self-sufficient athletes," he says.

"The difference I've seen in 15 years of professional rugby is that players are far more educated and critical in a constructive fashion.

"Ultimately, what a lot of the Mac software does is provide simple, clear direction. You don't want people paying lip service, just saying 'Oh, I've done my analysis'. You want them to use it for a purpose, and the Mac is a really powerful piece of kit from a number of perspectives. From the laptop to the iPad and iPhone, to the fact that you can sync and get a congruence between the three, it's a complete performance solution."

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