Update: We might have just seen Samsung's slick, new shade of purple via @evleaks, which it's supposedly calling "Lilac Purple". Here's a shot of it below.
...in Lilac Purple. pic.twitter.com/p506mqDci4February 5, 2018
Original story: Specs and features are all well and good, but when you pull your smartphone out of your pocket what people are really judging you on is the color of your handset – and it sounds like Samsung could have a surprise in store for the Galaxy S9, which it's launching on February 25 2018 at MWC 2018 in Barcelona.
Sources speaking to SamMobile say the company is thinking about adding a purple option to the roster, alongside the regular black, blue and gold options, so if you're looking to buy something that stands out from the crowd then you might have one more color to pick from.
Incidentally the same color rumor did the rounds before the arrival of the Samsung Galaxy S8, though in the end a purple option didn't appear, so until we actually get confirmation from Samsung, don't take this as something that's definite.
Those rumors in full
So what else do we know – or think we know – about the Galaxy S9? Well, under the hood we're expecting a Snapdragon 845 chipset or an upgraded Exynos chip from Samsung, depending on where in the world you're buying it from, while the design of the phone is going to be largely similar to the 2017 model – more curves are coming to Samsung's handsets, but they won't arrive until after the Galaxy S9 launches.
Meanwhile the bezels are likely to get even smaller, which means even more screen space for your viewing and swiping. A brand-new color option may not make a huge difference to sales in the end, but if you were thinking of picking up the phone you might have more styles to pick from.