GigaOM is claiming that Apple is working with SIM-card manufacturer Gemalto (which is coincidentally suing Google over Android) to create a special card that would allow users to buy a phone directly from Apple, and then connect to any network they chose.
The idea is that a network-specific ROM would contain data to 'activate' the phone on whichever network the user chose.
It would eradicate the ability to simply swap out your SIM though for future phones, or if your phone becomes broken - although the same could be said for Apple's current micro SIM model.
It would be an odd choice for Apple to go down this route, and also be interesting to note if the carriers accept the loss of revenue - it didn't really work with the Nexus One, but if anyone can convince consumers something weird is a good idea, it's Apple.
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Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grown with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.