Amazon Prime Day offers a great opportunity to bag a bargain - but it's not without problems. Firstly, there are so many deals that it can be overwhelming. And secondly, loads of them are a bit rubbish.
Well, I'm here with the rest of the TechRadar team to help you find only the very best deals that are available on Day 2 of Prime Day 2023.
Everyone that you'll hear from today has covered many Amazon Prime Day sales in the past, and is an expert in their field - whether that's TVs, phones, laptops, fitness trackers or any of the other areas we cover at TechRadar. We'll use those years of experience and deals-hunting nous to cut through the hype and filter out the real tech treasures from the trash.
Below, we'll do three things:
1. We'll tell you whether a deal is a truly good one. Many products have been cheaper before, and we'll check that for you.
2. We'll tell you whether the product itself is any good. We review hundreds of devices every year at TechRadar, so we can help you pick the gems from the dross. And if we've spent our own hard-earned money on something, and can recommend it, we'll let you know.
3. We'll share our tips for buying the best. We're all about helpful advice at TechRadar, and we'll give you pointers for what to look for when browsing the many deals.
Put that all together and you have this: the TechRadar Amazon Prime Day deals live blog. Right then - on to the deals.
Our 10 best Amazon Prime Day deals right now
- Echo Show 5 (3rd Gen): was
£89.99now £44.99 at Amazon - Sony WH-1000XM4: was
£350now £197 at Amazon - Samsung Galaxy A54: was
£499now £419 at Amazon - Cosori 4.7L 9-in-1 Air Fryer: was
£110now £79.99 at Amazon - Aeropress Original Coffee Press: was
£27.99now £16.99 at Amazon - LG C2 65-inch OLED TV: was
£2,699now £1,399 at Amazon - Apple iPad 10.9: was
£499now £439 at Amazon - Panasonic Lumix S5 II: was
£2,199now £1,799 at Amazon - Dreo Nomad One Tower Fan: was
£79.99now £67.99 at Amazon - Gift Cards: up to 15% off
All Amazon Prime Day deals
- Amazon Devices: Echo, Fire TV Stick 60% off
- Appliances: air fryers, vacuums, Instant Pot
- Apple: AirPods, iPads, Watches, MacBooks
- Beauty: 50% off hair care
- Gaming: PS5, Xbox, controllers
- Headphones: starting at just £6
- Health: up to 65% off Oral-B, Philips, more
- Kindle: up to 33% off
- Kitchen: coffee machines from £49
- Cameras: Sony, Canon, Panasonic
- Laptops: starting from £139
- Phones: starting from £129
- Prime Video: up to 50% off TV shows and movies
- Security: Ring Doorbells and cameras from £34.99
- Tablets: Fire tablets - up to 53% off
- TVs: smart TVs from £149.99
- Toys: up to 38% off LEGO
Welcome to our live coverage of Amazon Prime Day 2023 - Part 2
The 2023 Amazon Prime Day sale is now well underway, but there's no sign of the deals running out.
Indeed, there are still almost too many to sift through in search of the really good discounts - so that's where we'll help. We're breaking down all the top offers this morning, which include Apple products, kitchen appliances, vacuums, TVs, smartwatches, and Amazon's own devices. Our team is sorting through all the offers to give live updates throughout the day so you don't miss a bargain.
Something to keep in mind is that the very hottest deals will go fast, so we recommend acting quickly if you see a price you like.
Lightning deal: 43-inch Fire TV for just £119 - yes please
Best get in quick with this one: a limited-time lightning deal has dropped this 43-inch Amazon Fire TV to £119. That's an incredible low price for a TV of this size that we almost never see.
Fire TVs are already solid budget displays for general everyday viewing, so with this £310 price cut it's now an even more ridiculous bargain. Sure, it won't set your world alight for watching the biggest blockbusters or gaming on current-gen consoles, but for a bit of streaming in the kitchen, bedroom or a smaller space it'll do the job brilliantly for relatively little cost.
Avid reader? These are the Kindle deals we'd pick
Phew, after that unscheduled TV excitement, let's see what else we've got for you. Amazon's own Kindle ereaders are a mainstay of Prime Day sales, but they also get discounted at other times of the year. So - are they really a good buy today?
Well, it depends on the model. We'd skip over the Oasis unless you desperately want the most premium Kindle, as that's been £10 cheaper before. And though the new Kindle Scribe is at a record-low price, it's only been out since November - so we'd predict that it'll be cheaper still come Black Friday.
Instead, you'll want to look at the standard Kindle and the Paperwhite. The base Kindle is currently just £59.99 at Amazon - that's £5 cheaper than it's ever been before. Meanwhile, the Paperwhite is £99.99 right now. That's £15 cheaper than its previous record low, and given that it's also our choice as the best Kindle, that's the deal we'd snap up.
The best deal on Amazon's Fire Stick streamer
As with the Kindles, Amazon has cut the price on all of its Fire TV Stick streaming devices. But not all of them are genuinely good deals.
The First Stick Lite, Fire Stick and Fire Stick 4K have all been cheaper in the past, so while the savings on offer today - ranging from 37% to 44% off - are not to be sneered at, you won't be getting a really good deal.
However, the Fire TV Stick 4K Max is currently £37.99, and that's just £1 more than its lowest-ever price. Plus, this is Amazon's best streaming device, and comes highly recommended as a simple and affordable way to stream video in ultra-high definition 4K resolution on any TV with an HDMI port - including many older sets.
In our Amazon Fire TV Stick 4K Max review, we felt this version pushed the streaming stick to its limits with excellent performance for the price and did everything you need for watching shows and films in 4K. The accessibility features were handy, too, including voice controls to make navigation easier and connect with other smart home devices.
Do you need Amazon Prime to get these deals?
Yep. As the name suggests, Amazon Prime Day is an event that's exclusively available for Amazon Prime members. So, you need to sign up for a membership in order to shop all of the best Prime Day laptop deals at Amazon.
The good news is that you can grab a 30-day Amazon Prime free trial just before the sale starts, which will give you full access over Prime Day completely free of charge. This is only available if you haven't been a member before, though. Just remember to cancel it before the month is up to avoid being charged.
For everyone else, you need to activate or renew your subscription in order to take part. It currently costs £8.99 per month, or you can pick up a one-year membership for £95.
Prime Day is the Prime Time to pick up a new Chromebook
Prime Day is a great way to get a Chromebook for even cheaper than its list price, which is usually already affordable to start.
Chromebooks have become a mainstay in education and IT fleets because of their ease of use, portability, and security, so being able to get Prime Day Chromebook deals that drive the price down even further is icing on the cake as far as we're concerned.
One of the best Chromebook deals going right now is the Lenovo IdeaPad Duet Chromebook on sale for £179.99. This is the Chromebook that made our Components Editor, John Loeffler, a believer.
Back in 2020, John declared: "The Lenovo IdeaPad Duet Chromebook strikes the perfect balance between tablet portability and Chromebook utility, all while keeping the price ridiculously low - and somehow packing in a Lich King of a battery that simply refuses to die," (you can check out his Lenovo IdeaPad Duet Chromebook review to read more).
There is also the Asus Chromebook 14 CX1400 on sale for £139.99, which is one of the cheapest Chromebook deals we've yet. Previous model years weren't that great owing to their downright ancient Celeron N3350 processors, but the Asus Chromebook 14 CX1400 series got a much-needed upgrade to more modern Celeron N4020 chips that double its processing power, finally making it a real contender at this price.
The best headphones at their lowest price
It might seem odd to recommend a pair of headphones that first appeared three years ago and have now been superseded by a newer model. But the Sony WH-1000XM4 headphones remain our pick as the best headphones you can buy, beating even the XM5s. Amazon's Prime Day deal cuts their price below £200 for the first time; treat yourself and you won't regret it, genuinely.
3 Prime Day deals under £20 that we've actually bought
Who doesn't want to snag a cheap gadget during Prime Day? Amazon's early set of deals includes discounts on its devices, and the prices are the best we've ever seen. That means you can score incredibly useful, high-tech smart home gadgets for cheap.
In fact, Deals Editor Mackenzie Frazer found a handful of fantastic devices for so little money that she's actually already bought them. Here's what's already gone into her basket.
Can an AI chatbot help you find good Prime Day deals?
Until today, we'd have said no. Now, we'd say… maybe.
Together with our sister site Tom's Guide and nearly 50 other brands at our parent company Future, we've built an AI-powered Prime Day chatbot that will find you the best deals.
It works by pulling in recommendations from across Future sites. So if you ask it to search for "MacBook deals", it will surface relevant deals content from TechRadar, Tom's Guide and other sites such as T3, What Hi-Fi, Golf Monthly, PC Gamer, Marie Claire and Live Science, among others.
It's still a work in progress (we'd advise you stick to this live blog and our deals hubs for the very best recommendations), but have a go at using the bot and let us know how you get on.
Is this the best MacBook Air deal ever?
We definitely want to recommend this Amazon Prime Day deal on the Apple MacBook Air 13-inch (M1, 2020) for just £739. This is an incredible price for a brilliant MacBook, and could well be the best laptop Prime Day deal we'll see this year.
Yes, it's now a few years old, but the M1 MacBook Air remains a fantastic laptop that's thin, light and powerful, with great battery life and a fanless design. At this new low price, it absolutely destroys Windows 11 laptops that cost the same.
Grab a Bluetooth speaker for summer fun
If you've been enjoying the UK's warm summer so far from the garden, park, beach, or unmentioned outdoor spot of your preference, a Bluetooth speaker is a great option to add some ambiance to proceedings. We've picked the two hottest deals one portable speakers below – one super-cheap, one with a lot more power and audio quality.
And, if the weather near you turned nasty in the same way it did for us over Prime Day, you'll be delighted to hear that the JBL below is waterproof…
Get the Apple iPad 10.2 for its lowest-ever price
Apple's entry-level iPad for the cheapest price we've ever seen it. What's more to say?
The everyday tablet is a steal at this price if you need an all-around streaming machine that can handle productivity work and also a bit of light gaming. It's getting now old, sure, but it's still more than capable of many of your portable computing needs.
3 big-screen TVs for all budgets
65-inch TVs are getting increasingly popular in this golden age of home cinema, where you can watch movies at home in stunning 4K HDR just weeks after they hit the cinemas.
If you're looking to join the club, out TV editors have picked out the following deals as being the hottest value, ranging from a very affordable (yet current-gen) Samsung TV, over to a mid-range OLED that's perfect for movies, up to a more advanced OLED that's a dream for films or gaming (or anything else you could want to throw at it).
Lowest price Apple Watch 8 - now £349
One of today's best Prime Day deals, and probably one of the most popular, is the Apple Watch 8 on sale for just £349. That's a £60 discount and the lowest price we've ever seen for Apple's latest and greatest smartwatch.
The Apple Watch 8 is one of the best smartwatches you can buy, thanks to new health and safety features such as crash and fall detection and a temperature sensor that provides helpful insights into your health.
You'll have to act fast though, Prime Day Apple Watch deals are some of the most popular offers, and we don't expect this deal will stick around for long.
How big a TV should you buy on Prime Day?
The thing about a day of great Prime Day TV deals is that, while you can use the discounts to save money, you could also use them to upgrade to a bigger size for the same price as the smaller one would've been before. But is that always a good idea? Here are some tips from our AV team:
1) Obviously, you need to consider the amount of physical space you have. Measure it if you need to, and remember that you shouldn't go by the 'screen size' of the TV – you need to get the set's actual dimensions, because the screen size is diagonal, not side-to-side.
2) Remember to check the stand design if you change sizes! Some TVs move from a central stand to a pair of feet as they go large, for better balance and support. Depending on the width of your TV unit, this might turn out to be a problem…
3) How far away from the screen will you sit? The usual guidance is to sit 1.5-2x the size of the screen away, so if you have a 50-inch TV, you'd sit 75-100 inches away. Now, we think you can break these rules a bit if you're going for a big home cinema experience – the whole point is to fill your vision, right? – but that will depend on your eyesight and comfort levels.
4) Would you be better off putting that money into better image quality? Ask whether going from a 65-inch TV to a 75-inch TV is really the best outcome, or whether you'd actually enjoy watching more if you spent the extra on a higher-quality image at the same size instead, upgrading to mini-LED QLED or OLED, perhaps.
Get a double-drawer air fryer for a deep discount
We usually recommend that, if you have the space and can afford it, you should get a double-drawer air fryer. It gives you so much more flexibility to do things at different temperatures simultaneously, or to have one clean drawer ready to go even if one's been used. So check out this deal below if you're thinking of going air fryer!
2 great camera kits for different budgets?
Want to go further with photography than your phone can handle? These two offers are perfect places to start, giving you high-quality cameras with a great lens included. The Canon is a versatile starting point, with a flexible lens; the Panasonic is higher-tier, and comes with a prime lens that can take very fast shots, or shoot with beautiful bokeh.
What are we buying on Prime Day?
What are the TechRadar team getting on Prime Day? A quick poll of the people sitting directly around me reveals answers ranging from "that £119 Fire TV deal" to "some coffee" to "I'm about to buy a Roomba to help with my cat hair problem" to "please ask me later, I'm very busy".
An awesome soundbar deal that we love
If you want an inoffensive soundbar that can sit neatly under even the most low-slung of TVs, yet somehow fills the whole space with Dolby Atmos positional sound that really has height and width, this deal is perfect. It really is a ridiculously good soundbar for the price – we tested directly against the Sonos Arc, which is twice the price.
Anyone for coffee?
You can spend a little on Prime Day – or just think of at it as saving a lot
Prime Day isn't just for spending the price of a London drink on a Bluetooth speaker from a brand you've never heard of. Oh no, not when the aspirational brands decide to join, on Day 2.
Astell & Kern is not a name that usually goes hand in hand with the word "sale". But by bundling its high-end SE180 hi-res player with a premium leather case one of its special flavours of DAC module (this player allows you to switch them out) the South Korean premium audio brand has launched a huge discount on the A&futura SE180 player and accessories, normally £1,867, now just £999 on Amazon.
Not familiar with this maker of some of the best hi-res audio players we've ever tested? That's OK, just see the excellent A&norma SR25 MKII by way of introduction, or the phenomenal flagship A&ultima SP3000.
Did you expect to see a saving on a piece of cutting-edge hi-fi kit that saves you £868 this Prime Day? Probably not. And if you think you won't need the protective leather case, I promise you you'll appreciate it – see the lovely little one on the Fiio BTR7 DAC for further reference. Yes, it's expensive. But not as expensive as it was – and the audiophile in your life will love it.
Looking at Fitbits? An older device may be the smart deal
Okay, considering that there are plenty of Prime Day Fitbit deals on newer models, why are we about to recommend the older Fitbit Inspire 2 as a good Prime Day deal? It's about the service, not the hardware.
New Fitbits today give you six months of Fitbit Premium for free – the service is normally priced at £7.99 per month. But the Inspire 2 is old enough that it comes with a different offer – a whole 12 months of Premium for free! Those extra six months are worth [opens calculator app] about £48 extra, so if you want the better stress, sleep and fitness tools that come with Fitbit Premium, this could be the ideal purchase.
Our AV Managing Editor's favourite speaker has a Prime Day deal
Matt Bolton, TechRadar's Managing Editor for Entertainment, says that the B&O Beosound A1 2nd Gen is "essential" to him, ever since he first tried it a few years ago – and is his pick of the Prime Day Bluetooth speaker deals, because it's basically its cheapest ever price.
Matt says: "I love this portable speaker over the rest because it has such a better balance of sound than most, and is still packed with detail. Most Bluetooth speakers either lack bass weight or treble definition, but the A1 can do it all, while still being tough and waterproof – the latter of which has been essential if I'm trying to enjoy it outdoors in the last few days. It's pricey, but you can hear the difference compared to something like the Sonos Roam or JBL Flip 6."
Less work, more play
What if your friendly biscuit-shaped robot friend could take over not one, but two jobs in your home? This Roomba vacuums and mops hard floors (or just vacuums on carpeted spaces, naturally), so you don't have to think about staying on top of things. You're not only saving £100 here, you're saving time.
The TV bargain for movie lovers
Looking for the rich contrast of OLED, but without the premium price? This 48-inch set delivers the pixel-perfect brightness control that OLED is known for, and makes it such a feast with HDR pictures, but is much cheaper than most because it cuts out next-gen gaming features. It's not super-bright, so is best watch in controlled lighting conditions – but if that's what you'll mostly do, this is fantastic for moody movie nights.
Laptops that are worth buying
Laptops don't seem to be the hottest devices this Prime Day – probably due to a lot of people upgrading their laptops and PCs over the pandemic. However, there are some brilliant laptop deals running over Prime Day. Here are the best we've spotted so far:
Don't forget about the Echo Dot!
The ol' Prime Day favourite has a big discount, as you'd expect for Prime Day. If you want to expand your Alexa empire, better-than-half-price is the way to do it.
Nab joystick-style rock-n-roll wireless Marshall headphones for 38% off
Gotta love Marshall kit. I mean, just look at that aesthetic, like little amps strapped to your ears. When straying away from its iconic guitar amps, the company's wireless listening apparatus doesn't always beat the class-leaders for sonic prowess, granted, but this deal is still worthy of your attention.
Why? Because they're now just £80.99 at Amazon, a huge 38% discount on their £129.99 RRP (which is just £2 shy of the cheapest we've ever seen them).
As we said upon their release back in 2020, the Marshall Major IV (not, not Eminem's real name. Close though) boast a whopping 80-hour battery life and also a quick-charge feature, which gives you 15 hours of listening from a 15-minute charge – and if you are caught out with no battery left, you can hook them up to your smartphone via the included 3.5mm audio cable.
They also come with a multi-directional control knob that lets you pause, play, and skip your music, adjust the volume of your playback, and power the headphones on and off. It's something I loved on Fairphone's FairBuds XL, but for quite a bit less.
Yes, they're a little older and your wireless connectivity comes courtesy of Bluetooth 5.0, which should provide a stable connection with your device but take note, it won't currently open the door to LE Audio and Auracast.
Marshall says that the Major IV deliver "the signature Marshall sound that you’ve come to expect", with 40mm dynamic drivers that provide "roaring bass, smooth mids, and brilliant treble". I say, buy them for the looks if you love them…
Ring in the changes
This is the cheapest wireless Ring doorbell you can get in the Prime Day Ring Doorbell deals, and it'll work great for most people – I've got one of these. The video quality is easily good enough to see what's going on, and the battery is easy to pull out for charging. You can get the wired-only doorbell for cheaper, but I recommend the freedom that having a battery gives you – and you can actually wire it into existing doorbell wiring instead, if you prefer.
An elegant TV, for a more civilised age
We're big fans of these deals
We're not blowing hot air here, these deals will put you in a spin. Beat the summer heat with a new fan – here's a nice cheap options, and a fancier one with smart control, so you can activate it remotely, schedule it, or use voice assistants.
Prime Day is great for those of us with small ears
Becky Scarrott, Senior Audio Writer says:
"It's a question I get asked a lot: which earbuds will work for me? I have small ears (or ear canals) and the blinkin' things fall out no matter which tips I faff around with.
I too am in that same boat, and it seems two manufacturers in particular are not only realising we, the smaller-eared community, exist, but are also discounting some of their most bijou designs for Prime Day.
I've listed below the best Amazon Prime deals on smaller earbuds. In each case, you'll find a review attached and an explanation of how good the deal is."
Gun to my head? The Sony WF-C700N. For the money, you simply can't do better – and they only launched three months and 11 days ago!
Of course, if you want to go wired, the 1More Triple Drivers are also unbeatable for the price – but in the truly wireless realm Sony still reigns supreme.
Take it to the Max
Apparently, one of the most popular Prime Day deals has been on the Fire TV Stick 4K Max. It's not hard to see why – if you have a slightly older 4K TV, you might find that its smart TV software isn't keeping up as well as it used to, and a streaming stick is an easy way to upgrade – and a cheap way, when it's half price.
There are many Fire TV Stick options, but the Max is the most powerful and slick to use, with the fastest Wi-Fi for reliable streaming in high quality – there's support for every HDR format, plus Dolby Atmos.
Brush up on these deals
We're not just about phones and TVs and things here on TechRadar – we care about health too. Especially if a gadget can help with it. We've been collecting the best Prime Day electric toothbrush deals, but there are two we rate:
Save on more than physical tech
Become a bari-star
Start a proper coffee revolution at home – here are four fancy coffee machines that promise to have you making elite-level java every morning before you leave the house. I was going to say "that make it easy to make elite-level coffee", but looking at some of them, I'm not sure I can promise that. I bet they make some gooooood stuff, though.
Take your tablet
Looking for a cheap tablet for streaming video and apps? As usual, Amazon's Fire HD devices have money off, so are perfect for a Prime Day treat.
New to Prime Video? Start here
If you joined Prime to take advantage of the deals, that means you also now have the world of Prime Video open to you. Here's our recommendation for the 5 movies you should start with on the service.
So, how do we choose all the best Prime Day deals to share?
It all comes down to the specific product and price.
We track all the lowest prices for the most popular and best-reviewed products on TechRadar throughout the year so we know when an item is discounted to its cheapest price. Using that as a baseline, we can pick out the treasures from the trash.
But even if a product has been cheaper before that doesn't mean it's excluded from our top picks. Prices change over time due to many other factors so if we feel you're still getting good value for money then that's a great reason to consider it as a top deal. This is especially true when it comes to more expensive premium options like MacBooks and OLED TVs that are often worth that extra cash if you want the very best out there.
Our search takes us across all the major and specialist retailers, too, so you can be sure we've taken a comprehensive look across the web and compared prices at other stores to pick out the best deals available during Prime Day. All the products you see here are hand-picked and judged by a real human, too, so each one is given a proper and detailed assessment before it gets added.
Not on the air fryer craze yet? Here's your chance
It feels like we're past the peak of the air fryer craze but they're still one of the best-selling products sold during this year's Prime Day.
Ninja is one of the big names in the space, so if you want to try one out for yourself then we can fully recommend these models that we've reviewed well here at TechRadar. Best of all? One is currently a whopping 50% off.
From PowerWash Simulator to real life
Deals Editor, James Pickard checking in quickly here to let you know about my one and only Prime Day purchase: a pressure washer. Why this out of everything?
Well, a few months ago I found myself losing countless evenings to PowerWash Simulator. Yep, it's exactly how it sounds. But what a calming, relaxing and peculiarly satisfying game it is. Blasting away all the dirt and grime from houses, patios, driveways - and even Cloud's bike from Final Fantasy 7 - was the perfect way to switch off and empty my mind each night.
Now, with summer upon us, and some grubby decking and exterior walls staring back at me from outside my windows, it was time to move my evening pastime into reality.
Before looking I was almost 100% sold on a Karcher, but I've actually plumped for this Bosch Aquatak 120. It's small, affordable and still reasonably powerful for the small and not-too-demanding tasks I have in mind.
Last chance! Apple’s AirPods Pro 2 won’t stay this cheap for long
Apple's best AirPods have been slashed to their lowest price on Amazon, which means you're getting a great bargain on the latest pair of earbuds.
We rate them the best AirPods you can buy for most people and the best wireless earbuds for iPhone owners. It's easy to see why, given their super audio quality, top of the line headphone features, long battery life and lightweight design.
You're also getting premium audio features, including next-generation active noise cancelation, transparency mode, adaptive EQ as well as spatial audio. So, you can probably see why this deal isn't going to last much longer.
Go planar magnetic with Edifier's Stax Spirit S3 headphones
Ever considered dipping your toes into the mystical world of planar magnetic headphones in the hopes of crisper, more detailed audio? Need more info on what that actually is before you commit? Looking for a top deal on a set of wireless headphones?
Keep reading, we've got all of the above points covered courtesy of audio guru Becky Scarrott,
First, the deal, because time is of the essence and maybe you came here for our recommendations (rather than our lectures): the wireless Edifier Stax Spirit S3 is a fine example of planar magnetic technology done right and they're 20% off for Prime Day at Amazon.
So let's do the quick lecture: planar magnetic drivers are different to the more typically-used dynamic drivers in that they use a flat diaphragm, rather than the traditional cone or dome-shaped membrane you find in most headphones. Why is that good? Planar magnetic drivers make the headphones that use them extremely resistant to various types of audio and electronic distortion – aka clearer, more detailed, better music.
Looking to stick with a dynamic driver design? Check out the best Amazon Prime Day headphones deals we've seen – but again, don't forget about these. Just sayin'.
Get our pick for the best phone for its best-ever price
If you're looking for the best phones, we keep a handy list to guide you and make sure to keep it updated with every great new phone we see. For Amazon Prime Day, we noticed that a number of phones on our current best phones list are on sale, and there are even some great bargains on phones that almost made the cut.
But most importantly, our pick for the best phone overall is on sale. You can buy the Galaxy S23 Ultra for the lowest price we've seen since the phone launched in February. You can get the S23 Ultra for £1,199 if you opt for the 512GB storage model, and that should be enough for all your apps, videos, photos and more
PS5 stock issues? Remember that!
There was a time when 90% of what I did as a deals editor was track down PS5 stock. What a time that was with all the mad scrambling to find consoles and chasing retailers to find when they'd next have an overpriced bundle available to buy.
Good times.
Clearly, that's all well in the past now as we've seen some big discounts on the PS5 this Prime Day. Take this fantastic value bundle that comes with God of War: Ragnarok for less than the price of a PS5 console by itself. Unheard of last year, but now it doesn't even seem to be selling out after a day on sale. It could go any minute, though, so don't dally if you've got your eye on the best PS5 deal this Prime Day.
Are these Prime Day bestsellers any good? Let's find out
Hey folks - Alex W checking in now. I'm the other deals editor here at TechRadar; taking over from James while he gets some much well-deserved rest.
What are people buying on Prime Day? Well, as it turns out Amazon has it's own Prime Day best-sellers page now that let's you browse the top 100 listings.
A quick glance suggests that tech is really popular right now unsurprisingly - but there are a few interesting selections in there on products we weren't expecting. Over the next couple of posts I'll be analysing the top products and chipping in whether they're actually worth the cash based on our reviews here at TechRadar.
Prime Day best sellers - the Ninja Foodi Max
So, here's the first best-seller on Amazon that I've decided to take a look at - a fairly pricey Ninja Foodi Max Multi-cooker for £199 (usually £309).
Am I surprised this is a best seller? Not particularly - Ninja makes some of the best appliances and their air fryers in particular are always up there with the highest trending products. This multi-cooker, however, is definitely one of the pricier options out there, and it's pretty big to boot.
That said, it's likely to save space on the kitchen-top since it can function as an air fryer, pressure cooker, and slow cooker, among other things. With 14 separate functions, you're going to be covered with this thing for a wide range of meals, which definitely offsets the high asking price. Note that we haven't reviewed this model personally here at TechRadar, but we have reviewed a slightly more advanced version, which we absolutely loved. You can check out the review right here.
Deals editor rating: 🔥🔥🔥🔥
Prime Day best sellers - Apple iPad 10.2
Next up - the good old Apple iPad 10.2. This is the Apple tablet for the people and today's best-seller rating at Amazon reflects that. Overall, it's not the fanciest slate in the range, but the 2021 iPad 10.2 is an amazingly solid piece of kit for the money and a great buy if you simply want the basics.
Taking a look at today's asking price of £299 - it's essentially a match for the record-low on this model. It's the same price that the iPad 10.2 fetched way back over Black Friday last year and the best deal we've seen so far this year. So, is it a good deal? Yes, but personally I was hoping for something a little juicier.
Deals editor rating: 🔥🔥🔥🔥
Prime Day best sellers - Microsoft Surface Pro 9
Ok, we're sticking with the theme of tablets for this next deal. The next Prime Day bestseller I'll take a look at is this whopping £300 discount on the Microsoft Surface Pro 9.
Overall, I think this is a solid if somewhat niche deal on a superb premium tablet. Is it for everyone? Nope, but those who want a lavish slate for productivity will find a lot to work with here. Not only is this the lowest price yet for this Core i5 variant, but it's being the previous record price by about £100. For my money, I wouldn't say this one has mass market appeal but it's definitely a fantastic deal in context.
Deals editor rating: 🔥🔥🔥🔥🔥
Prime Day best sellers - Apple MacBook Air 13 M1
Yeah, we called it - the MacBook Air M1 is one of the most popular deals going right now on Prime Day. Shocker, I know.
We've already covered this deal multiple times but I'll just summarise why this deal is so good in context. Basically, this is an older model now but it's still absolutely fantastic thanks to its M1 processor, excellent screen, and almost unbeatable battery life. Apple has wisely kept this model around as kind of new entry-point into the world of MacBooks and it's easily one of the best laptop deals going right now. This is the lowest price yet for the model so it gets an easy five-star rating from me.
Deals editor rating: 🔥🔥🔥🔥🔥
Prime Day best sellers - Amazon Fire HD 8
Tablets are selling like hot cakes this Prime Day it seems. I've already covered two pricey options just down below but here's a much, much more reasonably priced option courtesy of Amazon itself.
The Amazon Fire HD 8 is currently £49, which is getting close to loose change money these days. Is it a good deal? Yeah, it's alright, but it's not a record-breaking deal unfortunately - it was actually £8 cheaper over Black Friday.
Deals editor rating: 🔥🔥🔥
Prime Day best sellers - Fitbit Versa 3
The Versa is a great smartwatch but today's Prime Day deal is firmly in the 'OK' camp for me. It's been £3 cheaper in the past so this isn't a record-breaking listing by any stretch of the imagination. If you're looking for a decent fitness-focused wearable that doesn't break the bank, however, it could be a good option.
Deals editor rating: 🔥🔥🔥
Prime Day best sellers - Anker Soundcore mini
It's no surprise this Anker Soundcore mini is one of Amazon's top selling Prime Day deals - it is, after all, an absolutely awesome little speaker that's perfect for the garden or park. Right now, it's never been cheaper thanks to Prime Day.
Deals editor rating: 🔥🔥🔥🔥
Has this Prime Day lived up to the hype?
As day two rolls on it's time to take a pause and look at Prime Day 2023 as a whole. Do I think it's been a good sale? Overall, I'd say it's been one of the stronger Prime Day sales over the past few years.
We've seen all the usual headline deals on Amazon devices, which are quite frankly a little boring at this point, but also a nice selection of discounts across tech and appliances. Generally speaking, if you're shopping for a product this Prime Day you can expect it's Prime Day deal to be either a record-low price, or a match for lowest price from last year's Black Friday sale.
Camera deal of the day?
OK, so we've already covered a superb deal on the Panasonic Lumix S5 II, but what about a deal that's arguably even better on the first-gen model?
This listing comes with not only the excellent 20-60mm kit zoom lens but a handy 50mm f1.8 prime lens for low-light shooting. It's quite simply a full and versatile full frame setup for a superb price. Yes, the S5 is a little older now but it's still an exceptionally capable hybrid camera for both stills and video.
A little PSA!
Just a quick reminder folks - remember that this year's Amazon Prime Day is set to officially close at midnight tonight. While we would always advocate taking your time with your purchases - just know that you don't have long left!
Lego Star Wars sets for far, far less
Attention, Star Wars fans! Amazon has slashed the price of several Lego Star Wars sets (using its big, yellow lightsaber, presumably) for Prime Day, meaning you can now pick up Luke Skywalker's X-Wing for just £29.89 (down from £44.99), or Darth Vader's helmet for £49.99 (down from £59.99).
There are plenty more interstellar savings to be had, too, and we've rounded up the best of them in this dedicated Prime Day Lego Star Wars deals post.
Deals editor rating: 🔥🔥🔥
Goodbye MacBook Air M1 – we hardly knew you
I bring you grave news – quite possibly our favorite Prime Day deal of 2023 has now officially sold out.
Just an hour ago it was still possible to get the Apple MacBook Air 13 M1 for just £770, which was the lowest price yet for this excellent ultrabook.
Looking for an alternative? Honestly, your best bet is probably the 2022 Apple MacBook Air M2 for £1,059, which is also at its lowest ever price. Unfortunately, upgrading to this model does come with a massive jump in price tag – although some would argue it's worth it thanks to the M2 chip and refreshed design.
A brew-tea-ful smart kettle deal
Amazon unveiled the world's first smart kettle, the Swan Alexa Kettle, as recently as March this year, but this futuristic bit of kit has already earned itself a handsome discount as part of the retailer's Prime Day sale.
What's a smart kettle, you ask? Well, with smart home speakers and assistants like Alexa, you can set up all kinds of automations and routines designed to make your life that little bit easier, and smart kettles like the Swan Alexa Kettle are designed to bring your morning brew into the fold.
There are now a few more smart kettles to choose from on Amazon, but the Swan Alexa Kettle remains the most well-rounded thanks to its gorgeous design, easy setup and impressive smart features. What's more, at £59 (down from £99.99), it's never been cheaper.
A big Scribe saving
The Amazon Kindle Scribe is a great eInk tablet for reading and writing, and it's gotten even better since it was originally launched in November 2022.
Now, Amazon's Prime Day sale has dropped the Kindle Scribe to its lowest-ever price – £254.99 down from £329.99 – and if you've ever considered adding this big, beautiful display to your portfolio, it's worth checking out this deal.
The Amazon Kindle Scribe isn't the best writing tablet in any one area, but it excels all-around, and it's still an excellent Kindle ereader, which means you get fantastic battery life, a sharp, bright screen and full access to the Amazon Kindle library of books and Audible audiobooks you already own.
Air fryer deal alert!
If you're looking to improve your kitchen inventory with a top-end air fryer (and let's be honest: who isn't in 2023?), Amazon has slashed the price of Ninja's best-selling dual-tray model, the Ninja AF300UK, which is now on sale for just £159.99 (down from £219.99).
We've only ever seen this particular model priced lower once before – way back in 2020, before its retail price was inflated to £219.99 – so we'd suggest cashing in on this offer while stock remains high. It won't last long, mind you, as this deal is currently the number one best-seller in Amazon's Home & Kitchen category (and remember: all Prime Day sales end at midnight!).
Countdown warning! 🚨
Another quick PSA for the UK-based folks out there, you've only got three hours (three hours!) left to cash in on any Prime Day deals that you may have had your eye on over these past two days.
We're not anticipating many more (if any) price drops on the products that are already proving popular, so grab that supersized OLED TV while you still can...
Try our Prime Day chatbot!
We're always looking for new ways to help you find the best Prime Day deals - and this one is about as new as they come.
Introducing… the Prime Day chatbot. This AI-powered tool pulls in deals data from 300 writers across 50 websites including TechRadar, Tom’s Guide, PC Gamer, Marie Claire, Golf Monthly and Live Science (all part of Future, our publisher) then serves up deals articles about whatever you've searched for.
For instance, if you type in "AirPods" it should tell you what the current best price is and also provide links to recent articles on TechRadar and other websites.
Bear in mind that it's still a work-in-progress, but we think it's a great new way to find Prime Day deals. Give it a go below.
