Amazon Prime Day offers a great opportunity to bag a bargain - but it's not without problems. Firstly, there are so many deals that it can be overwhelming. And secondly, loads of them are a bit rubbish.
Well, I'm here with the rest of the TechRadar team to help you find only the very best deals that are available on Day 2 of Prime Day 2023.
Everyone that you'll hear from today has covered many Amazon Prime Day sales in the past, and is an expert in their field - whether that's TVs, phones, laptops, fitness trackers or any of the other areas we cover at TechRadar. We'll use those years of experience and deals-hunting nous to cut through the hype and filter out the real tech treasures from the trash.
Below, we'll do three things:
1. We'll tell you whether a deal is a truly good one. Many products have been cheaper before, and we'll check that for you.
2. We'll tell you whether the product itself is any good. We review hundreds of devices every year at TechRadar, so we can help you pick the gems from the dross. And if we've spent our own hard-earned money on something, and can recommend it, we'll let you know.
3. We'll share our tips for buying the best. We're all about helpful advice at TechRadar, and we'll give you pointers for what to look for when browsing the many deals.
Put that all together and you have this: the TechRadar Amazon Prime Day deals live blog. Right then - on to the deals.
Our 10 best Amazon Prime Day deals right now
- Echo Show 5 (3rd Gen): was
£89.99now £44.99 at Amazon - Sony WH-1000XM4: was
£350now £197 at Amazon - Samsung Galaxy A54: was
£499now £419 at Amazon - Cosori 4.7L 9-in-1 Air Fryer: was
£110now £79.99 at Amazon - Aeropress Original Coffee Press: was
£27.99now £16.99 at Amazon - LG C2 65-inch OLED TV: was
£2,699now £1,399 at Amazon - Apple iPad 10.9: was
£499now £439 at Amazon - Panasonic Lumix S5 II: was
£2,199now £1,799 at Amazon - Dreo Nomad One Tower Fan: was
£79.99now £67.99 at Amazon - Gift Cards: up to 15% off
All Amazon Prime Day deals
- Amazon Devices: Echo, Fire TV Stick 60% off
- Appliances: air fryers, vacuums, Instant Pot
- Apple: AirPods, iPads, Watches, MacBooks
- Beauty: 50% off hair care
- Gaming: PS5, Xbox, controllers
- Headphones: starting at just £6
- Health: up to 65% off Oral-B, Philips, more
- Kindle: up to 33% off
- Kitchen: coffee machines from £49
- Cameras: Sony, Canon, Panasonic
- Laptops: starting from £139
- Phones: starting from £129
- Prime Video: up to 50% off TV shows and movies
- Security: Ring Doorbells and cameras from £34.99
- Tablets: Fire tablets - up to 53% off
- TVs: smart TVs from £149.99
- Toys: up to 38% off LEGO
Welcome to our live coverage of Amazon Prime Day 2023 - Part 2
The 2023 Amazon Prime Day sale is now well underway, but there's no sign of the deals running out.
Indeed, there are still almost too many to sift through in search of the really good discounts - so that's where we'll help. We're breaking down all the top offers this morning, which include Apple products, kitchen appliances, vacuums, TVs, smartwatches, and Amazon's own devices. Our team is sorting through all the offers to give live updates throughout the day so you don't miss a bargain.
Something to keep in mind is that the very hottest deals will go fast, so we recommend acting quickly if you see a price you like.
Lightning deal: 43-inch Fire TV for just £119 - yes please
Best get in quick with this one: a limited-time lightning deal has dropped this 43-inch Amazon Fire TV to £119. That's an incredible low price for a TV of this size that we almost never see.
Fire TVs are already solid budget displays for general everyday viewing, so with this £310 price cut it's now an even more ridiculous bargain. Sure, it won't set your world alight for watching the biggest blockbusters or gaming on current-gen consoles, but for a bit of streaming in the kitchen, bedroom or a smaller space it'll do the job brilliantly for relatively little cost.
Avid reader? These are the Kindle deals we'd pick
Phew, after that unscheduled TV excitement, let's see what else we've got for you. Amazon's own Kindle ereaders are a mainstay of Prime Day sales, but they also get discounted at other times of the year. So - are they really a good buy today?
Well, it depends on the model. We'd skip over the Oasis unless you desperately want the most premium Kindle, as that's been £10 cheaper before. And though the new Kindle Scribe is at a record-low price, it's only been out since November - so we'd predict that it'll be cheaper still come Black Friday.
Instead, you'll want to look at the standard Kindle and the Paperwhite. The base Kindle is currently just £59.99 at Amazon - that's £5 cheaper than it's ever been before. Meanwhile, the Paperwhite is £99.99 right now. That's £15 cheaper than its previous record low, and given that it's also our choice as the best Kindle, that's the deal we'd snap up.