Just recently we saw a patent for a transparent, foldable phone from LG, but that’s not the only oddity the company is experimenting with, as it has also submitted not one but ten trademark applications related to a rollable phone.
Filed with the EUIPO (European Union Intellectual Property Office) and spotted by LetsGoDigital (opens in new tab), the applications mention ‘The Roll’, ‘Bi-Roll’, ‘Double Roll’, ‘Dual Roll’, ‘E Roll’, ‘Signature R’, ‘R Screen’, ‘R Canvas’, ‘Roll Canvas’, and ‘Rotolo.’
They don’t go into much detail as to what form the rollable phone might take, but they’re definitely about one or more phones, as they all mention smartphones and specifically ‘displays for smartphones.’
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LetsGoDigital theorizes that ‘The Roll’ could be the name of the phone itself, while most of the other names might refer to the screen.
The existence of these trademark applications isn’t super surprising, since LG has already launched a rollable TV, and in conversation with Tom’s Guide (opens in new tab), the CTO of LG Electronics has even said that the company is experimenting with rollable phones, though didn’t go so far as to say if or when it will ever actually launch one.
We suspect we’re at least a couple of years off seeing such a device made commercially available from any company. After all, foldable phones like the Huawei Mate X are only just starting to land, but this could be the next step.
- Read our hands-on LG G8 review