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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
I’ve used Macs in every decade since the 1980s and they still feel magical
A Mac magazine editor on what 50 years of Apple felt like to live through
New movies: the most exciting films coming to theaters in March 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
The Apple Watch Ultra 2 is record-low price on Amazon, saving you $300
Amazon has knocked $300 off one of Apple's best smartwatches, but this better-than-Black Friday deal won't be live for long.
Having iOS 26.4 age verification woes? You're not alone — try these fixes
Age verification for Apple accounts is now mandatory if you're in the UK and use an iPhone or iPad.
Battery life just dethroned price as the biggest driver of smartphone purchases
Battery life is the new biggest driver of smartphone purchases, and I'm honestly not surprised.
The Mac Pro is dead — as its $700 wheels are voted Apple's 'worst' product ever
Apple has discontinued the Mac Pro and its exorbitant wheel set, which TechRadar readers say is Apple’s worst-ever product.
Just got a MacBook Neo? Here’s your beginner’s guide to the macOS Finder
Learn how to use the macOS Finder, from its simplest controls to its most advanced tools.
I took the iPad Air and Kindle Scribe Colorsoft drawing in the park — and there's only one I want to use in direct sunlight
I took the Amazon Kindle Scribe Colorsoft and Apple iPad Air out into the sun for a drawing test. I'd only recommend one in direct sunlight.
