Coinciding with the IFA 2019 technology expo, the world's biggest TV manufacturer has partnered with a number of streaming services across Europe – including CHILI, MEGAGOGO, and The Explorers – to start displaying 8K HDR10+ content.
HDR10+ is a competing HDR format to Dolby Vision, which similarly uses dynamic metadata to enhance and alter picture settings throughout supported films and TV shows, in order to optimize the picture for each scene. This is unlike the regular HDR10 format, which uses the same overall settings throughout the video.
- What else has been announced at IFA 2019?
- Samsung and friends lay out the rules for 8K TVs
- LG says its 8K is better than yours, as new 8K OLED starts shipping
There's no word on when this 8K content will be launching, though, and naturally will only be watchable by those of you with a Samsung 8K TV – like the Samsung Q950R 8K QLED, or Samsung Q900R 8K QLED – and with the high-speed bandwidth to play all those pretty 8K pixels.
What about Amazon Prime?
Samsung has named three large providers of TV streaming across Europe, with others like Rakuten TV likely to join the fray – according to Samsung's own press release.
It's interesting, however, that Amazon Prime Video – probably the best-known streaming service to support the HDR10+ format, unlike the Dolby Vision-supporting Netflix platform – isn't included in this list of OTT (over-the-top) providers.
It may be that negotiations with the retail and streaming giant are still ongoing. But given there is so little 8K content available anywhere, Amazon may be waiting for a larger catalogue before it joins in Samsung's plans.
IFA 2019 is Europe's biggest tech show, and the TechRadar team is in Berlin to bring you all the breaking news and hands-on first impressions of new TVs, laptops, wearables and other devices as they're announced.
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Henry is a freelance technology journalist, and former News & Features Editor for TechRadar, where he specialized in home entertainment gadgets such as TVs, projectors, soundbars, and smart speakers. Other bylines include Edge, T3, iMore, GamesRadar, NBC News, Healthline, and The Times.