Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
The new AirTag 2 leaves some iPhones behind – here's the full list
The extended precision tracking feature on the new AirTag also requires a recent iPhone to work properly.
This one Apple Maps setting will ensure you never lose your car again
Apple Maps can automatically locate your parked car, even if you don’t remember where you left it.
Forget the RAM crisis — these Mac mini M4 deals could be the bargain of the year
Sick of Windows 11? This Mac mini M4 deal could be the smartest purchase you make in 2026.
These 7 hidden iOS features have transformed how I use my iPhone
Whether you want to block out the world, hide your apps, or just get things done faster, these tools should help.
The new AirTag has a louder voice and better range — which could change the game
Apple finally updates its Apple AirTags with new components for better range, sound, and findability.
'After years of waiting, iPhone users deserve nothing less': 5 things Gemini-powered Siri needs to do to save Apple from AI irrelevance
Siri has been the iPhone’s biggest frustration for years, but a massive new partnership between Apple and Google is about to change that.
The M5 MacBook Pro may be a wiser upgrade than the rumored OLED MacBook Pro
Apple’s M6 MacBook Pro could be a risky, expensive option. Opting for the M5 model might be a safer bet.
Strava's finally given Apple Watch users a WorkOutdoors-style feature they've been missing in the Workout app for years
Strava users on Apple Watch can now follow pre-generated routes while recording a workout, just like the native Garmin feature.
