This year’s Amazon Prime Day deals are currently looking stronger than last year’s, overall. So far, we're seeing more big-brand products with lower prices, and there's a wider range of offers at a budget level, too. However, the best Prime Day deals are still concentrated on a small number of products, and while some items have Black Friday-level pricing, others are more expensive today than they were last week.
- See all today's Prime Day offers (opens in new tab)
Headphones have seen an uplift in deal quality this year, in particular, with record-low prices on the popular Bose 700 noise cancelling headphones ($299 at Amazon- was $399 (opens in new tab)) and Sony WH-1000XM4s ($248 - down from $349 (opens in new tab)). There are plenty of good budget TV deals at Amazon too, especially if you’re looking to spend $300 or less.
However, if you’re looking to buy a laptop today, we’d generally advise looking elsewhere. Amazon’s range of laptop deals isn’t as wide as those available at other retailers like Best Buy and Dell, and you’ll get more for your money at those retailers too. There are some notable exceptions to this, though: the M1 MacBook Air is back down to its lowest price ever at Amazon (opens in new tab) today, as is the MacBook Pro - so if you're looking to buy either of those, you’re in luck.
Here, we compare Amazon's current Prime Day prices to discounts we've seen in the past, and to those available today at other retailers. We'll give you a first look at which Prime Day deals are the best value for money - and which products you're better off buying elsewhere. First, here are the best offers at Amazon today.
The best Amazon Prime Day deals
- Amazon devices: now starting at $9.99 (opens in new tab)
- Amazon Fire tablets: record low prices now starting at $44.99 (opens in new tab)
- Amazon Echo (4th Gen):
$99.99$59.99 at Amazon (opens in new tab)
- Amazon Echo Dot (4th generation):
$49.99$24.99 at Amazon (opens in new tab)
- Audible Premium Plus: save 53% on your first 4 months (opens in new tab)
- AirPods: now starting at just $119 (opens in new tab)
- Apple Watch Series 6 (40mm, GPS):
$399$279 at Amazon (opens in new tab)
- Deals under $25: save on games, smart home, fashion and more (opens in new tab)
- Fashion: men's and women's fashion from $14 (opens in new tab)
- Headphones: save on Sony, Beats, Bose and more (opens in new tab)
- iPad (8th generation): was $329 now $299 (opens in new tab)
- Kitchen: save up to 42% on Cusimax, Cosori, Instant Pot and more (opens in new tab)
- Laptops: Chromebooks, MacBooks and gaming laptops discounted (opens in new tab)
- Nike: save on NBA jerseys, sneakers, and more (opens in new tab)
- Nintendo Switch: save $10 on Pro Controller and select gamesf (opens in new tab)
- PS5: now starting at $29.88 (opens in new tab)
- Sony WH-1000XM4 headphones:
$348$248 at Amazon (opens in new tab)
- Smartwatches: save up to 35% on Samsung Galaxy Watch 3 (opens in new tab)
- Subscription boxes: 50% off for Prime members (opens in new tab)
- TVs: Fire-enabled smart TVs starting at just $99.99 (opens in new tab)
Amazon Prime Day TV deals in the US
- 4K TVs: get 4K HD resolution from Samsung, Sony, LG, and more (opens in new tab)
- Budget TVs: cheap TVs starting at just $99.99 (opens in new tab)
- Fire TVs: cheap Fire TV deals in a range of sizes starting at $199.99 (opens in new tab)
- LG TVs: Prime Day TV deals on 4K OLED and QLED LG TVs (opens in new tab)
- OLED TVs: huge savings on premium OLED displays at Amazon (opens in new tab)
- QLED TVs: stunning color accuracy from TCL, Sony, and more (opens in new tab)
- Samsung TVs: up to $300 in savings on Samsung 4K TVs (opens in new tab)
- Smart TVs: smart TV deals at Amazon starting at $159.99 (opens in new tab)
- Sony TVs: big savings on Sony's premium 4K TVs (opens in new tab)
As always, it's looking like this year's Amazon Prime Day is going to be a great time to purchase a new TV for cheap. If you're not looking to spend more than say $300 then there are particularly strong options on Amazon's range of Toshiba and Insignia Fire-enabled TVs - which are of course fully compatible with all Alexa devices. We have actually seen quite good prices on these displays in the lead-up to today's Prime Day deals, but luckily the best prices have stuck around and in some cases been exceeded now.
$200 - $400: Cheaper, entry-level 4K TVs like Amazon (opens in new tab)'s Insignia and Toshiba models are worth looking at in this category, with sizes ranging from 43-inch to 55-inch.
$400 - $700: Here you find more recent 4K TVs with some fancy features, from brands like Samsung and LG. Best Buy (opens in new tab) and Amazon (opens in new tab) are competing for these at the moment, with a wider range available at Best Buy.
For a perfect balance of specs, size, and price, consider this Insignia 50-inch 4K TV now down to $299.99 (was $379.99) (opens in new tab). This is a great price to pay on a 4K display, and as we've previously mentioned, it's also got Amazon Fire TV built-in. For a slightly smaller display, we'd recommend this 43-inch Toshiba for $259.99 (was $369.99) (opens in new tab). While it's not quite as bang for the buck as the 2020 version (opens in new tab) (which is $20 less), we think it's probably worth springing a little more for a 2021 model as you'll definitely get a few more refinements in the design.
Amazon's Prime Day 4K TV deals under $300 do seem to be the most worthwhile right now, but Walmart is also sneaking some super low prices on devices without that 4K resolution.
So, in short, Amazon's Prime Day 4K TV deals are looking like they're the place to be if you're shopping for a display under $300. That said, there are also very good options at competitors like Walmart and Best Buy - who are offering some absolutely rock bottom prices on entry-level displays.
For example, you can find displays for as little as $118 today (opens in new tab) at Walmart if you're simply looking for something that's smaller and not 4K. Over at Best Buy, we're seeing sales prices start at just $149 (opens in new tab) for this 32-inch Insignia, although we'd particularly point to sales on premium OLED and QLED displays (opens in new tab) as this retailer's strongest suit.
Where to find the best TV deals on Prime Day
- Amazon: excellent prices on Fire-enabled TVs from $99.99 (opens in new tab)
- Best Buy: bigger discounts on premium brands and OLEDs (opens in new tab)
- Walmart: better variety of budget displays, starting at $59 (opens in new tab)
Insignia 50-inch 4K UHD Fire TV:
$379.99 $299.99 at Amazon (opens in new tab)
Save $80 - A fantastic Prime Day TV deal, Prime members can get this 50-inch Insignia TV on sale for just $299.99. That's a fantastic price for a mid-size set that includes 4K HD resolution, the Fire TV OS, and an Alexa voice remote.
Toshiba 43-inch 4K UHD Fire TV (2021):
$369.99 $259.99 at Amazon (opens in new tab)
$110 - Amazon has cut the price of this 2021 Toshiba Fire display in its early Prime Day TV deals today, which means you can pick up the 43-inch 4K smart TV for just $259.99 - an incredible deal for a feature-rich 2021 set.
Hisense 40-inch FHD Roku Smart TV:
$228 $178 at Walmart (opens in new tab)
Save $50 - An incredible price for a 40-inch TV with smart capabilities, Walmart has this Hisense set on sale for just $178. The HD TV comes with the Roku experience, which allows you to seamlessly stream content from apps like Netflix, Hulu, Amazon Video, and more.
Insignia 55-inch 4K UHD Fire TV (2021):
$499.99 $349.99 at Amazon (opens in new tab)
Save $150 - Prime members can get the all-new Insignia 55-inch TV marked down to an all-time low price of $349.99. The 2021 set comes with 4K Ultra HD resolution, DTS Studio Sound, and the Fire TV experience for seamless streaming.
Amazon Prime Day TV deals in the UK
- 4K TVs: 4K TVs from Hisense, Toshiba, TCL, and more (opens in new tab)
- Budget TVs: Prime Day TV deals under £150 (opens in new tab)
- Daily deals: hand-picked deals from Amazon (opens in new tab)
- OLED TVs: big savings on OLED TVs from LG, Sony, and Philips (opens in new tab)
- QLED TVs: brilliant QLED TV deals starting at £394 (opens in new tab)
- Samsung TVs: save on Samsung 4K, OLED, and QLED TVs (opens in new tab)
- Smart TVs: cheap smart TV deals starting at £165 (opens in new tab)
Amazon's own Prime Day deals on 4K TVs are really outpacing rival offerings from Currys, Very, and other leading retailers right now, so it's definitely worth checking them out. In particular, we're seeing great options for Amazon's licensed 'Fire-enabled' displays and also TVs from the bigger brands like LG and Samsung. That said, on those brands we're not seeing quite the same selection as we did with last year's sales (although sales are still great).
£100 - £200: Smaller 720p and 1080p TVs are seeing strong discounts at Amazon (opens in new tab) with Currys (opens in new tab) only reaching the very top of this price range with JVC and Sharp display.
£200 - £400: Cheaper LG and Samsung TVs are available at Amazon (opens in new tab), with discounts focusing on larger but less feature heavy displays - you'll find smaller, more recent TVs at Currys (opens in new tab) and Very (opens in new tab) as well.
For LG displays in particular, we're seeing the prime discounts generally revolve around the larger sizes. That said, we've also spotted a really great little price cut on a 43-inch model at Currys for just £365 (opens in new tab), which is a considerable saving on its original price of £499. This is simply a great price to pay on a brand new 2021 release from such a well-known brand.
For a cheap Amazon sale in particular, we'd single out this 50-inch Hisense now down to £379 (was £449 (opens in new tab)) as an excellent counterpoint to the Currys sale above. Hisense doesn't quite have the big-brand name recognition as LG does, but this one's still got a ton of features - and it's a larger 50-inch display too.
If you're looking to spend more than £400, however, prices tend to be matched across both retailers right now. Samsung and LG TVs in this price range are still sporting solid price cuts, but there's no clear winner at this more mid-range category.
Where to find the best UK TV deals on Prime Day
LG UP75006LF 43-inch 4K UHD Smart TV:
£389 £365 at Amazon (opens in new tab)
Save £24 - LG's 2021 43-inch 4K TV is available for just £365 at Amazon right now. That's inching below the £369 price tag other retailers are currently offering, and is particularly impressive considering we've seen this TV sitting at £499 before.
Hisense 50-inch 4K UHD Smart TV:
£449 £379 at Amazon (opens in new tab)
Save £70 - If you're looking for a mid-size TV with smart capabilities, then this Hisense set is a fantastic option priced at just £379. You're getting HDR technology, DTS sound studio, and the Amazon Alexa built in for hands-free control.
Samsung 43-inch Crystal 4K UHD Smart TV (2021):
£549 £449 at Amazon (opens in new tab)
Save £100 - This 2021 Samsung 43-inch 4K is already getting an impressive £100 price cut at Amazon. You're getting hands-free control with Amazon Alexa and the Google Assistant built in and a life-like picture experience thanks to Crystal Processor 4K that produces over one billion shades of colour.
Prime Day laptop deals in the US
- Acer: discounts on Swift and Aspire laptops, starting at $379 / £349 (opens in new tab)
- Asus: excellent budget laptops from $299 / £199 at Amazon (opens in new tab)
- Apple: discounts of up to $150 / £180 on MacBook Pro and Air M1 models (opens in new tab)
- Cheap laptops: see all of Amazon's laptop deals under $500 (opens in new tab)
- Chromebooks: options for as low as $199 today at Amazon (opens in new tab)
- Daily deals (US): see Amazon's handpicked choices for laptop deals (opens in new tab)
- Daily deals (UK): see all of Amazon's daily laptop deals (opens in new tab)
- Dell: sales on XPS, Inspiron, gaming laptops, and more at Amazon (opens in new tab)
- Gaming laptops: see today's sales on Amazon gaming laptop deals (opens in new tab)
- HP: cheap Chromebooks, work laptops, and premium machines (opens in new tab)
- Lenovo: starting at just $206, plus Yoga and IdeaPad laptops (opens in new tab)
- Microsoft: save up to $130 on a premium Surface laptop at Amazon (opens in new tab)
- Razer: save up to $300 / £300 on premium gaming laptops (opens in new tab)
- Ultrabooks: see today's prices on Core i7 and high-end laptops at Amazon (opens in new tab)
Amazon Prime Day deals on laptops are always quite an interesting topic and you're never quite sure how strong Amazon's offerings are going to be. For example, while the retailer offers a ton of sub-$300 laptops (like this Acer Aspire 5 for $299.99) (opens in new tab), or great prices on MacBooks (like the M1 Air for $899 (opens in new tab)), it often gets tons of competition in the mid-range price brackets from competitors like Dell and HP. That said, this year's Amazon Prime Day deals on laptops are looking a lot stronger from Amazon this year.
$100 - $200: Amazon (opens in new tab), Best Buy (opens in new tab) and Walmart (opens in new tab) all have Chromebooks under $200
$200 - $500: Dell (opens in new tab) and HP (opens in new tab) are offering excellent entry level to mid-range specs at this price point
$500 - $800: Save on high-end machines from Best Buy (opens in new tab)
$800 - $1,000: Head to Dell (opens in new tab) for premium laptops and gaming laptops, or Amazon (opens in new tab) for Apple devices
Firstly, Amazon has a ton of tasty price cuts on Chromebooks today (opens in new tab) - an area where its competitors Best Buy (opens in new tab) and Walmart (opens in new tab) normally offer lower price cuts. We're also seeing a couple of really excellent cheap laptops like that Acer Aspire 5 for $299.99 (opens in new tab) and even cheaper still, this Lenovo IdeaPad 1 for just $199 (opens in new tab).
In the mid-range, things start to open up with competitors like Dell offering absolutely stellar 'bang-for-the-buck' workhorse machines like this Inspiron 15 for $379.99 (was $518.99) (opens in new tab), and this Inspiron 14 for $549.99 (was $728) (opens in new tab) - both offering 11th gen Intel Core processors and 8GB of RAM. There is, however, an absolutely amazing mid-range choice at Amazon with this Acer Swift 3 for $499 (was $689.99) (opens in new tab), a very powerful machine that has both a Ryzen 7 processor and a 512GB SSD.
Amazon is also winning in the Apple category. The M1 MacBook Air is back down to its lowest price ever today (opens in new tab), as is the MacBook Pro. Amazon has been leading the market with these savings since release, and we haven't seen other retailers get too close to these prices in recent months.
You will find a few gaming laptops up for grabs at Amazon right now, like this Alienware M15 R4 with an RTX 3070 for $1,919.99 (was $2,499.99) (opens in new tab), but prices are still pitching pretty high. That's the best value gaming laptop deal we've found at Amazon so far, but if you don't need the full 1TB SSD we'd recommend heading over to Dell or Best Buy for some lower price tags.
Where to find the best laptop deals on Prime Day
- Amazon: Apple MacBooks at record low prices (opens in new tab)
- Best Buy: Chromebooks from $149 (opens in new tab)
- Dell: excellent prices across the range, starting at $279 (opens in new tab)
- HP: laptops and desktops up to 45% off (opens in new tab)
- Newegg: big savings on mid-range machines (opens in new tab)
- Walmart: budget machines under $200 (opens in new tab)
Dell Inspiron 15 3000 15.6-inch laptop:
$339 $308 at Dell (opens in new tab)
Save $31 - You're spending just over $300 here, but certainly not skimping on the specs. There's a new Intel Pentium Silver N5030 processor under the hood with 128GB of SSD storage as well. While 4GB RAM will only see you through lighter tasks, this is one of the best laptop deals available.
Dell Inspiron 15 3000 laptop:
$518.99 $379 at Dell (opens in new tab)
Save $139 - Dell's Inspiron range is the perfect choice if you're looking for that no-nonsense solid Windows-based workhorse for both work and casual use. This right here is one of the latest models in the range and features an 11th gen Intel Core i3 processor, 8GB of RAM, and a 128GB SSD, making it a rather speedy little machine for the money.
Apple MacBook Air M1:
$999 $899 at Amazon (opens in new tab)
Save $100 - Amazon has been ruling the roost when it comes to MacBook deals, with this $100 discount on the cheaper (but still oh so powerful) M1 MacBook Air. That price has now returned for Prime Day, after a few weeks at $949.
Alienware M15 R4 15.6-inch gaming laptop:
$2,499.99 $1,919.99 at Amazon (opens in new tab)
If you're looking for a gaming laptop, this looks to be the best value offer we've seen so far at Amazon. The M15 R4 is a beast of a machine, and with an RTX 3070 card and 1TB SSD you're picking up some heavy specs. However, if you don't quite need all that power you'll find some better prices at Dell.
Prime Day laptop deals in the UK
- Acer: price cuts on Aspire laptops, Chromebooks, and cheap gaming laptops (opens in new tab)
- Asus: Vivobook laptops starting at £199, plus inexpensive Ultrabooks (opens in new tab)
- Apple: lowest price on the MacBook Air M1 and MacBook Pro M1 (opens in new tab)
- Cheap laptops: see Amazon's recommendations for under £500 (opens in new tab)
- Chromebooks: new devices from just £179 today at Amazon (opens in new tab)
- Daily deals: see today's specially reduced-price laptops only (opens in new tab)
- Dell: visit Amazon's Dell store for XPS, Inspiron, and gaming laptops (opens in new tab)
- Gaming laptops: see all of today's discounts on gaming machines at Amazon (opens in new tab)
- HP: visit Amazon's HP store for Pavilion, Chromebooks, and Spectre laptops (opens in new tab)
- Lenovo: IdeaPad laptops starting at just £189, plus cheap gaming laptops (opens in new tab)
- Microsoft: some of the cheapest prices on Surface laptops at Amazon (opens in new tab)
- Razer: save up to £400 on a premium gaming laptop at Amazon (opens in new tab)
- Ultrabooks: see Amazon's recommendations for over £500 (opens in new tab)
Meanwhile, in the UK, Amazon has a few offers that are competing particularly well. This HP 15s is offering a 15.6-inch laptop with an i5 processor, 8GB RAM, and a 512GB SSD for just £479.99 (was £579.99) (opens in new tab). Picking up that much storage for under £500 is a rare occurrence, and Currys' best competing offer (this £479.99 Asus Vivobook (opens in new tab)) is only offering 256GB.
These more competitive discounts are few and far between at Amazon. Like in the US, the Amazon UK struggles to keep a wide inventory of the latest devices, which means you'll find far more choice at retailers like Currys, Very or Dell right now.
For example, in the world of cheap Chromebooks, Currys is offering plenty more options that sometimes do offer better value for money. Amazon's cheapest model in today's Prime Day deals comes in at £189 (opens in new tab), with a £50 discount on an HP Chromebook only bringing 4GB RAM and 32GB of storage to the table. However, over at Currys you'll find this Acer 715 offering both a larger screen and a whole 128GB of storage, if you're happy to jump up the price scale a little. This model has been reduced down to £329 (opens in new tab), making for much better value overall.
Very is also beating Amazon further up the price scale, with a leading £889 price tag (opens in new tab) on the M1 MacBook Air (was £999). We have seen this model drop further at Amazon in the past, though, so it's worth keeping an eye out for an £869 price at either retailer.
Where to find the best laptop deals on Prime Day
- Amazon: some good picks but limited range (opens in new tab)
- Currys: laptop deals between £300 and £500 are well worth it (opens in new tab)
- Dell: excellent configurations starting at £269 (opens in new tab)
- Ebuyer: save up to £350 (opens in new tab)
- John Lewis: range of discounts with two year guarantees (opens in new tab)
- Laptops Direct: laptops starting at £139 (opens in new tab)
- Very: lowest price on MacBook Air (opens in new tab)
HP Chromebook 14-db0003na:
£219 £189.99 at Amazon (opens in new tab)
Save £30 - If you want a great laptop deal for less than £200, then Chromebooks are your best bet. This model hasn't dropped below £209 all year long, so you're getting a solid deal at £189.99. You're getting excellent performance that beat Windows 10 laptops at this ultra-budget price point.
Acer 715 15.6-inch Chromebook:
£399 £329 at Currys (opens in new tab)
Save £70 - This Acer Chromebook is beating out Amazon's own offers for value right now. You're picking up a full 15.6-inch display with an Intel Pentium Gold 4417U processor, 4GB RAM and an excellent 128GB of storage. We don't usually see that much storage in a machine at this price tag, which makes this a particularly strong buy right now.
HP 15.6-inch laptop:
£579.99 £479.99 at Amazon (opens in new tab)
Save £100 - This is the best laptop price cut in Amazon's Prime Day deals we've seen so far. £479.99 for a 512GB SSD is excellent value, especially with the 8GB RAM to back it up (we sometimes see rigs drop down to 4GB to make space in that price for more storage).
MacBook Air M1:
£999 £889 at Very (opens in new tab)
Save £110 - The M1 MacBook Air has been stuck at £899 at Amazon for a while now, after previously dropping down as low as £869. That means this Very price tag is winning right now, but it might still be worth keeping an eye out for an additional £20 off if you're really looking for the lowest price possible. Be warned, though, these might sell quickly.
Smart home deals
- Amazon Echo and Echo Dot devices drop to brand new price lows
- Previous generation Echo Show models are particularly good value
- Invest in bundles if you want to use video in your smart home
Amazon Prime Day smart home deals in the US
Amazon Prime Day is known for its smart home deals, especially on Alexa devices. That means those looking to pick up some Echo speakers or displays, or Fire TV Sticks are going to do very well today.
A $59.99 sales price (was $99.99) (opens in new tab) on the Amazon Echo is $10 lower than the previous record low price, whereas the Dot is also down to its cheapest price ever (now $24.99, was $49.99) (opens in new tab). However, we don't know if Amazon will reduce this device further later on in the sale (hopefully back down to $28.99) so it might be worth keeping an eye here.
$10 - $30: Check out Blink Mini (opens in new tab) security cameras, the Echo Flex (opens in new tab), the Echo Auto (opens in new tab), and Amazon's range of smart plugs for under $30. You can also pick up a previous generation Echo Dot (opens in new tab) in this price bracket.
$50 - $100: The new 4th generation Echo (opens in new tab) speaker is now closer to $50, and you'll also find the new Echo Show 5 (opens in new tab) and previous generation Echo Show 8 (opens in new tab) in this price range. Also check out the range of Blink (opens in new tab) and Arlo (opens in new tab) home security kits available here as well.
It's also worth noting that there are several bundle deals live on a range of Echo and Echo Show devices right now. If you're looking for the smart display it is crucial that you check which model you're picking up. Amazon has just released a new 2021 model, which carries a significantly higher price tag and the previous 2019 model is now down as low as $44.99 (opens in new tab). However, we have seen a few earlier Prime Day deals that are bundling the previous generation with accessories for a higher price than picking them both up separately on sale.
This bundle on the 2021 Echo Show 5 is, however, offering strong value right now - if you're after an indoor security camera to pair with your smart display. You can pick up the brand new device with a Blink Mini camera for $94.99 (was $119.98) (opens in new tab), saving you $24.99 overall. That's particularly worthwhile considering this is a brand new release and isn't likely to see too many discounts in this year's Prime Day deals, and in general we'd recommend that anyone looking to incorporate video into their smart home checks out similar offers.
If you're looking for Google Assistant tech you'll need to head to another retailer. Amazon doesn't tend to carry its competitors in this regard, so Best Buy and Walmart will be your first stop for a cheap Google Nest Mini or Hub.
The best smart home deals on Prime Day
Amazon Echo (4th Gen):
$99.99 $59.99 at Amazon (opens in new tab)
Save $40 - A fantastic Prime Day deal, Amazon has the latest Echo smart speaker on sale for a record-low price of $59.99. The powerful speaker delivers rich sound that adapts to any room and works with Amazon Alexa to become a smart home hub.
Echo Dot (4th generation):
$49.99 $24.99 at Amazon (opens in new tab)
Save $25 - Amazon's latest Echo Dot is on sale for $24.99 - a record beating discount. With Amazon Alexa on board, the Amazon Echo Dot allows you to control your smart home setup, play music or podcasts, or simply ask the forecast.
Amazon Echo Show 5:
$89.99 $44.99 at Amazon (opens in new tab)
Save $45 - For a limited time, you can snag the Amazon Echo Show 5 smart display on sale for just $44.99. That's an impressive $40 discount and a return to the record low sale price we saw earlier this year.
All-new Echo Show 5 bundle with Blink Mini:
$119.98 $94.99 at Amazon (opens in new tab)
Save $24.99 - Amazon has the all-new Echo 5 bundled with a $10 Blink Mini that normally retailers for $34.99. The Alexa-enabled Blink Mini security camera works with the Echo Show, so you can monitor your home from the smart home display.
Amazon Prime Day smart home deals in the UK
Amazon Echo devices are seeing brand new record low prices in the UK Prime Day deals, which means now is a great time to pick up some additional Alexa support for your smart home. Other retailers may be price matching these devices, but it's worth checking in with Amazon as any further price drops over the course of the event (as unlikely as they are) will happen here.
£10 - £30: The brand new Echo Dot (opens in new tab) is the standout device at this price point, but you can also pick up the Echo Flex (opens in new tab), Echo Auto (opens in new tab) and Blink Mini (opens in new tab).
£50 - £100: The 4th generation Echo (opens in new tab) speaker sneaks into this category at just over £50, but you'll also find a range of Blink Outdoor (opens in new tab) security cameras and the 2019 Echo Show 8 (opens in new tab) available as well.
However, as Amazon Prime Day progresses we may see these devices running out of stock a little quicker - that's the point when you'll find better value at Currys, as your favourite colour may be unavailable before long.
Both the fourth generation Echo and Echo Dot are at their lowest prices yet (although we have seen these costs before) at £54.99 (opens in new tab) and £24.99 (opens in new tab) respectively. That means you can pick up the cheapest device for £4 less than we've ever seen it available for, making it the most worthy buy right now - particularly if you don't need the slight additional audio boost of the fully fledged speaker.
If you're looking for a screen, though, the previous generation Echo Show 5 is looking the most worthwhile right now. Jumping back down to its previous record low price, the 2019 model is now available for just £39.99 (was £79.99) (opens in new tab).
That's a £40 discount that we haven't seen since February of this year, and considering there's only a few additional features included in the new (and far more expensive) 2021 release this is going to be a winner for most people.
Echo Dot (4th generation):
£49.99 £24.99 at Amazon (opens in new tab)
Save £25 - The latest Amazon Echo Dot has dropped down to a brand new record low price in this year's Prime Day deals. You'll find the dinky smart speaker available for just £24.99 right now, making it the best value buy for most users today.
Amazon Echo (4th Gen):
£89.99 £54.99 at Amazon (opens in new tab)
Save £35 - The latest generation Echo is now at a record low price, with an additional £15 off over the previous £69.99 cheapest cost. That's excellent value considering this is the latest release and you're picking up a little extra audio oomph under the hood as well.
Amazon Echo Show 5:
£79.99 £39.99 at Amazon (opens in new tab)
Save £40 - The previous generation Echo Show 5 is back down to that excellent £39.99 sales price. Considering the new 2021 model only adds a few extra features and is still looking pretty pricey (at least compared to this £40 device), this Prime Day deal is absolutely worth it.
Prime Day headphone deals in the US
- AirPods: now starting at $119 / £123 (opens in new tab)
- Beats: Beats Studio 3 now $199 in the US (opens in new tab)
- Bose: QuietComfort 35 II now $249 / £179 (opens in new tab)
- Sony: cheap Sony headphones from as little as $9.99 / £12.80 (opens in new tab)
- Daily deals: cheap headphones from $8 (opens in new tab)
We're seeing some record low prices on Prime Day headphone deals right now, with the Bose 700s and Sony WH-1000XM4s offering up the best discounts. The Bose 700 noise cancelling headphones are down to $229 (was $399) (opens in new tab), a record price drop that beats the previous cheapest price by an additional $100. That's a stunning offer, and one we've never seen before making this set particularly worthwhile right now.
$10 - $50: Sony and Beats entry level headphones are widely discounted at Amazon (opens in new tab) but you'll find plenty more budget brands taking worthwhile price cuts here and at Walmart (opens in new tab).
$100 - $200: Record low prices on Beats Studio 3 and AirPods available at Amazon (opens in new tab) now, though more discounts on AirPods Pros may be on their way at Walmart (opens in new tab) as well.
$200 - $300: Big savings on top products like Bose 700 and Sony WH-1000XM4 with some of the lowest prices we've ever seen available at Amazon (opens in new tab). However, Best Buy (opens in new tab) is price matching a few of these offers as well.
However, if you're interested in the cups we've rated top all year round, the Sony WH-1000XM4s are also sitting at their lowest ever price right now. We've seen these industry leading headphones dropping down as low as $278 in the past, with that figure appearing once or twice during the course of the year so far. However, at $248 (was $349.99) (opens in new tab) this is the cheapest we've ever seen them go and they offer excellent value at such a price.
We're also seeing a strong display in the more affordable price range as well, with plenty of sub-$100 options all looking particularly worthwhile. However, it's the Jabra Elite 75ts that are offering perhaps the best value for under $100 - even if they're only just scraping into that category. A $99.99 sales price (opens in new tab) is the cheapest we've ever seen on these excellent true wireless earbuds, and while you can pick up the Active model for $30 more you only really need to if you're looking for the additional waterproofing features.
Overall, then, headphone shoppers are browsing at a particularly good time, with plenty of offers available across a range of budgets and many high end devices offering brand new record low prices. The fact that we've never seen some of our top rated headphones this cheap means there's plenty to get excited about this Prime Day.
Where to find the best deals on Prime Day
- Amazon: record low prices on Sony WH-1000XM4 and Bose 700 (opens in new tab)
- Best Buy: price matching many Amazon discounts with plenty of stock (opens in new tab)
- Walmart: worth checking out some cheaper budget options under $50 (opens in new tab)
Jabra Elite 75t:
$149.99 $99.99 at Amazon (opens in new tab)
Save $50 - The Jabra Elite 75t true wireless earbuds are down below $100 at Amazon right now. That's an excellent saving and the first time we've seen these headphones drop down to that threshold, making this a worthwhile offer for anyone after a cheaper AirPods alternative.
$399 $229 at Amazon (opens in new tab)
Save $170 - The Bose 700s are getting a little older now, but that audio quality and distinctive design can still compete with newer releases. We've never seen these headphones cheaper than this, with previous sales only dropping these cups down to $299 in the past. That makes this a strong offer indeed.
$349 $248 at Amazon (opens in new tab)
Save $100 - This is potentially the best headphone deals will see this Amazon Prime Day. Industry leading cups at a record low price is always worth a look, especially when that discount leaves us with a cost that comes in $30 cheaper than we've ever seen them before.
Prime Day headphone deals in the UK
The story in the UK is very much the same as the US. Amazon's own headphone offers are looking particularly worthwhile for anyone after big name brands in this year's Prime Day deals. The Bose 700s are sitting at a record low £209 right now (opens in new tab) - a price we've never seen before.
£10 - £50: Super cheap budget brands available at Amazon (opens in new tab), with cheap Sony and JBL headphones offering the best value.
£50 - £100: Jabra earbuds are seeing record price lows in this category, with cheaper Sennheiser and Sony models also offering good value at Amazon (opens in new tab).
£100 - £200: Beats and Bose SoundLink headphones are offering particularly strong value at Amazon (opens in new tab).
£200 - £300: Big name models like Sony WH-1000XM3s and Bose 700s at record low prices at Amazon (opens in new tab).
In the UK you can also pick up the previous generation Sony WH-1000XM3's for their lowest price ever. You'll find them for £199 (previously on sale for £239) (opens in new tab), which is looking like a strong offer while we wait for the new generation to drop its price. That said, we have seen the XM4s dropping as low as £225 (opens in new tab) just before Prime Day began so we'd keep a close eye on both throughout the event.
From what we've seen so far these Prime Day deals are beating other retailers right now as well, which is a rarity considering we mostly see big brands being price matched across the market. That may well change as the day rolls on, though, so if your favourite colour is out of stock at Amazon we'd recommend keeping a close eye on Currys and Very as well.
If you're shopping in the budget category, Amazon is offering a range of budget brands and well known names (Sony and Beats, are taking part for example) for between £10 and £50. You can't go wrong with a £32 price tag (was £50) (opens in new tab) on these Sony headphones, for example, especially considering there's 35 hours of battery and Alexa baked right in.
However, we picked up a pair of JBL Tune 600BTNC headphones last Black Friday and were blown away by the quality considering the low price point - plus right now they're £40 off at £49.94 (opens in new tab). If it came down between the two, we'd recommend the latter for the extra battery life and smart features, though.
Where to find the best deals on Prime Day
Sony WH-CH510 headphones:
£50 £32.99 at Amazon (opens in new tab)
Save £17 - If you're just after a pair of budget headphones, these Sony cups are offering excellent value for money right now. You're getting 35 hours of battery, hands-free calls, and Alexa baked right in. Those are some fantastic features for this price point.
£349.95 £209 at Amazon (opens in new tab)
Save £140 - The Bose 700s are seeing their biggest discounts yet this week. That's an excellent £209 sales price that's well worth a look if you've had your eye on this distinctive design and excellent audio quality. However, if you're after the best of the best we'd recommend taking a look at the XM4s above.
£349 £276 at Amazon (opens in new tab)
We were seeing an excellent price tag on the Sony WH-1000XM4s at Amazon just before Prime Day began with a £225 price beating every other retailer with a record low cost on the latest generation. That price has since jumped up to £276, though, which means it's worth keeping a close eye here.
Amazon Prime 30 day free trial (opens in new tab)
If you don't have Prime membership, you can still get access to this year's Prime Day deals by signing up for a free 30-day trial of Prime. That'll give you early access to some offers - plus all the usual perks. You can cancel the trial at any time within the 30 days, no strings attached. Just be aware that if you don't, it will auto-renew at $12.99 per month once your trial is up.