Are Amazon's Prime Day deals any good? We analyze today's best sales to find out

Amazon Prime Day deals worth it
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This year’s Amazon Prime Day deals are currently looking stronger than last year’s, overall. So far, we're seeing more big-brand products with lower prices, and there's a wider range of offers at a budget level, too. However, the best Prime Day deals are still concentrated on a small number of products, and while some items have Black Friday-level pricing, others are more expensive today than they were last week.

Headphones have seen an uplift in deal quality this year, in particular, with record-low prices on the popular Bose 700 noise cancelling headphones ($299 at Amazon- was $399) and Sony WH-1000XM4s ($248 - down from $349). There are plenty of good budget TV deals at Amazon too, especially if you’re looking to spend $300 or less.

However, if you’re looking to buy a laptop today, we’d generally advise looking elsewhere. Amazon’s range of laptop deals isn’t as wide as those available at other retailers like Best Buy and Dell, and you’ll get more for your money at those retailers too. There are some notable exceptions to this, though: the M1 MacBook Air is back down to its lowest price ever at Amazon today, as is the MacBook Pro - so if you're looking to buy either of those, you’re in luck.

Here, we compare Amazon's current Prime Day prices to discounts we've seen in the past, and to those available today at other retailers. We'll give you a first look at which Prime Day deals are the best value for money - and which products you're better off buying elsewhere. First, here are the best offers at Amazon today.

The best Amazon Prime Day deals

TV deals

Amazon Prime Day deals TV

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Amazon Prime Day TV deals in the US

As always, it's looking like this year's Amazon Prime Day is going to be a great time to purchase a new TV for cheap. If you're not looking to spend more than say $300 then there are particularly strong options on Amazon's range of Toshiba and Insignia Fire-enabled TVs - which are of course fully compatible with all Alexa devices. We have actually seen quite good prices on these displays in the lead-up to today's Prime Day deals, but luckily the best prices have stuck around and in some cases been exceeded now.

What can you get for your cash right now?

$50 - $100: A few super-cheap Fire-enabled TVs scrape into this price bracket at $99 at Amazon, but Walmart is stronger for budget 720p TVs. 

$100 - $200: 1080p displays start to creep into this price range, with Walmart and Amazon both offering strong Hisense and Sceptre prices. 

$200 - $400: Cheaper, entry-level 4K TVs like Amazon's Insignia and Toshiba models are worth looking at in this category, with sizes ranging from 43-inch to 55-inch. 

$400 - $700: Here you find more recent 4K TVs with some fancy features, from brands like Samsung and LG. Best Buy and Amazon are competing for these at the moment, with a wider range available at Best Buy.

$700+ Head to either Best Buy or Amazon for QLED and, at around $1,000, OLED displays. 

For a perfect balance of specs, size, and price, consider this Insignia 50-inch 4K TV now down to $299.99 (was $379.99). This is a great price to pay on a 4K display, and as we've previously mentioned, it's also got Amazon Fire TV built-in. For a slightly smaller display, we'd recommend this 43-inch Toshiba for $259.99 (was $369.99). While it's not quite as bang for the buck as the 2020 version (which is $20 less), we think it's probably worth springing a little more for a 2021 model as you'll definitely get a few more refinements in the design.

Amazon's Prime Day 4K TV deals under $300 do seem to be the most worthwhile right now, but Walmart is also sneaking some super low prices on devices without that 4K resolution.

So, in short, Amazon's Prime Day 4K TV deals are looking like they're the place to be if you're shopping for a display under $300. That said, there are also very good options at competitors like Walmart and Best Buy - who are offering some absolutely rock bottom prices on entry-level displays.

For example, you can find displays for as little as $118 today at Walmart if you're simply looking for something that's smaller and not 4K. Over at Best Buy, we're seeing sales prices start at just $149 for this 32-inch Insignia, although we'd particularly point to sales on premium OLED and QLED displays as this retailer's strongest suit.

Where to find the best TV deals on Prime Day

Insignia 50-inch 4K UHD Fire TV: $379.99

Insignia 50-inch 4K UHD Fire TV: $379.99 $299.99 at Amazon
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A fantastic Prime Day TV deal, Prime members can get this 50-inch Insignia TV on sale for just $299.99. That's a fantastic price for a mid-size set that includes 4K HD resolution, the Fire TV OS, and an Alexa voice remote.

Toshiba 43-inch 4K UHD Fire TV (2021): $369.99

Toshiba 43-inch 4K UHD Fire TV (2021): $369.99 $259.99 at Amazon
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Amazon has cut the price of this 2021 Toshiba Fire display in its early Prime Day TV deals today, which means you can pick up the 43-inch 4K smart TV for just $259.99 - an incredible deal for a feature-rich 2021 set.

Hisense 40-inch FHD Roku Smart TV: $228

Hisense 40-inch FHD Roku Smart TV: $228 $178 at Walmart
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An incredible price for a 40-inch TV with smart capabilities, Walmart has this Hisense set on sale for just $178. The HD TV comes with the Roku experience, which allows you to seamlessly stream content from apps like Netflix, Hulu, Amazon Video, and more.

Insignia 55-inch 4K UHD Fire TV (2021): $499.99

Insignia 55-inch 4K UHD Fire TV (2021): $499.99 $349.99 at Amazon
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Prime members can get the all-new Insignia 55-inch TV marked down to an all-time low price of $349.99. The 2021 set comes with 4K Ultra HD resolution,  DTS Studio Sound, and the Fire TV experience for seamless streaming.

Amazon Prime Day TV deals in the UK

Amazon's own Prime Day deals on 4K TVs are really outpacing rival offerings from Currys, Very, and other leading retailers right now, so it's definitely worth checking them out. In particular, we're seeing great options for Amazon's licensed 'Fire-enabled' displays and also TVs from the bigger brands like LG and Samsung. That said, on those brands we're not seeing quite the same selection as we did with last year's sales (although sales are still great).

What can you get for your cash right now?

£100 - £200: Smaller 720p and 1080p TVs are seeing strong discounts at Amazon with Currys only reaching the very top of this price range with JVC and Sharp display.

£200 - £400: Cheaper LG and Samsung TVs are available at Amazon, with discounts focusing on larger but less feature heavy displays - you'll find smaller, more recent TVs at Currys and Very as well. 

For LG displays in particular, we're seeing the prime discounts generally revolve around the larger sizes. That said, we've also spotted a really great little price cut on a 43-inch model at Currys for just £365, which is a considerable saving on its original price of £499. This is simply a great price to pay on a brand new 2021 release from such a well-known brand.

For a cheap Amazon sale in particular, we'd single out this 50-inch Hisense now down to £379 (was £449) as an excellent counterpoint to the Currys sale above. Hisense doesn't quite have the big-brand name recognition as LG does, but this one's still got a ton of features - and it's a larger 50-inch display too.

If you're looking to spend more than £400, however, prices tend to be matched across both retailers right now. Samsung and LG TVs in this price range are still sporting solid price cuts, but there's no clear winner at this more mid-range category.

Where to find the best UK TV deals on Prime Day

LG UP75006LF 43-inch 4K UHD Smart TV: £389

LG UP75006LF 43-inch 4K UHD Smart TV: £389 £365 at Amazon
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LG's 2021 43-inch 4K TV is available for just £365 at Amazon right now. That's inching below the £369 price tag other retailers are currently offering, and is particularly impressive considering we've seen this TV sitting at £499 before.

Hisense 50-inch 4K UHD Smart TV: £449

Hisense 50-inch 4K UHD Smart TV: £449 £379 at Amazon
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If you're looking for a mid-size TV with smart capabilities, then this Hisense set is a fantastic option priced at just £379. You're getting HDR technology, DTS sound studio, and the Amazon Alexa built in for hands-free control.

Samsung 43-inch Crystal 4K UHD Smart TV (2021): £549

Samsung 43-inch Crystal 4K UHD Smart TV (2021): £549 £449 at Amazon
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This 2021 Samsung 43-inch 4K is already getting an impressive £100 price cut at Amazon. You're getting hands-free control with Amazon Alexa and the Google Assistant built in and a life-like picture experience thanks to Crystal Processor 4K that produces over one billion shades of colour.

Laptop deals

Amazon Prime Day deals laptops

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Prime Day laptop deals in the US

Amazon Prime Day deals on laptops are always quite an interesting topic and you're never quite sure how strong Amazon's offerings are going to be. For example, while the retailer offers a ton of sub-$300 laptops (like this Acer Aspire 5 for $299.99), or great prices on MacBooks (like the M1 Air for $899), it often gets tons of competition in the mid-range price brackets from competitors like Dell and HP. That said, this year's Amazon Prime Day deals on laptops are looking a lot stronger from Amazon this year.

What can you get for your cash right now?

$100 - $200: Amazon, Best Buy and Walmart all have Chromebooks under $200

$200 - $500: Dell and HP are offering excellent entry level to mid-range specs at this price point

$500 - $800: Save on high-end machines from Best Buy

$800 - $1,000: Head to Dell for premium laptops and gaming laptops, or Amazon for Apple devices 

Firstly, Amazon has a ton of tasty price cuts on Chromebooks today - an area where its competitors Best Buy and Walmart normally offer lower price cuts. We're also seeing a couple of really excellent cheap laptops like that Acer Aspire 5 for $299.99 and even cheaper still, this Lenovo IdeaPad 1 for just $199.

In the mid-range, things start to open up with competitors like Dell offering absolutely stellar 'bang-for-the-buck' workhorse machines like this Inspiron 15 for $379.99 (was $518.99), and this Inspiron 14 for $549.99 (was $728) - both offering 11th gen Intel Core processors and 8GB of RAM. There is, however, an absolutely amazing mid-range choice at Amazon with this Acer Swift 3 for $499 (was $689.99), a very powerful machine that has both a Ryzen 7 processor and a 512GB SSD. 

Amazon is also winning in the Apple category. The M1 MacBook Air is back down to its lowest price ever today, as is the MacBook Pro. Amazon has been leading the market with these savings since release, and we haven't seen other retailers get too close to these prices in recent months.

You will find a few gaming laptops up for grabs at Amazon right now, like this Alienware M15 R4 with an RTX 3070 for $1,919.99 (was $2,499.99), but prices are still pitching pretty high. That's the best value gaming laptop deal we've found at Amazon so far, but if you don't need the full 1TB SSD we'd recommend heading over to Dell or Best Buy for some lower price tags. 

Where to find the best laptop deals on Prime Day

Dell Inspiron 15 3000 15.6-inch laptop: $339

Dell Inspiron 15 3000 15.6-inch laptop: $339 $308 at Dell
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You're spending just over $300 here, but certainly not skimping on the specs. There's a new Intel Pentium Silver N5030 processor under the hood with 128GB of SSD storage as well. While 4GB RAM will only see you through lighter tasks, this is one of the best laptop deals available.

Dell Inspiron 15 3000 laptop: $518.99

Dell Inspiron 15 3000 laptop: $518.99 $379 at Dell
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Dell's Inspiron range is the perfect choice if you're looking for that no-nonsense solid Windows-based workhorse for both work and casual use. This right here is one of the latest models in the range and features an 11th gen Intel Core i3 processor, 8GB of RAM, and a 128GB SSD, making it a rather speedy little machine for the money.

Apple MacBook Air M1: $999

Apple MacBook Air M1: $999 $899 at Amazon
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Amazon has been ruling the roost when it comes to MacBook deals, with this $100 discount on the cheaper (but still oh so powerful) M1 MacBook Air. That price has now returned for Prime Day, after a few weeks at $949.

Alienware M15 R4 15.6-inch gaming laptop: $2,499.99

Alienware M15 R4 15.6-inch gaming laptop: $2,499.99 $1,919.99 at Amazon
If you're looking for a gaming laptop, this looks to be the best value offer we've seen so far at Amazon. The M15 R4 is a beast of a machine, and with an RTX 3070 card and 1TB SSD you're picking up some heavy specs. However, if you don't quite need all that power you'll find some better prices at Dell.

Prime Day laptop deals in the UK

Meanwhile, in the UK, Amazon has a few offers that are competing particularly well. This HP 15s is offering a 15.6-inch laptop with an i5 processor, 8GB RAM, and a 512GB SSD for just £479.99 (was £579.99). Picking up that much storage for under £500 is a rare occurrence, and Currys' best competing offer (this £479.99 Asus Vivobook) is only offering 256GB.

These more competitive discounts are few and far between at Amazon. Like in the US, the Amazon UK struggles to keep a wide inventory of the latest devices, which means you'll find far more choice at retailers like Currys, Very or Dell right now.

What can you get for your cash right now?

£100 - £200: Budget laptops and Chromebooks available at Laptops Direct and Currys

£200 - £500: Amazon has a few good picks in this price range, but much better selection at Dell, Currys, and Ebuyer

£500 - £800: John Lewis and Dell have premium machines in this price range, with Currys offering a few cheap gaming laptops

£800 - £1,000: Amazon does have a few gaming laptops in this price range, but you're better off at Dell or Currys

For example, in the world of cheap Chromebooks, Currys is offering plenty more options that sometimes do offer better value for money. Amazon's cheapest model in today's Prime Day deals comes in at £189, with a £50 discount on an HP Chromebook only bringing 4GB RAM and 32GB of storage to the table. However, over at Currys you'll find this Acer 715 offering both a larger screen and a whole 128GB of storage, if you're happy to jump up the price scale a little. This model has been reduced down to £329, making for much better value overall.

Very is also beating Amazon further up the price scale, with a leading £889 price tag on the M1 MacBook Air (was £999). We have seen this model drop further at Amazon in the past, though, so it's worth keeping an eye out for an £869 price at either retailer.

Where to find the best laptop deals on Prime Day

HP Chromebook 14-db0003na: £219

HP Chromebook 14-db0003na: £219 £189.99 at Amazon
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If you want a great laptop deal for less than £200, then Chromebooks are your best bet. This model hasn't dropped below £209 all year long, so you're getting a solid deal at £189.99. You're getting excellent performance that beat Windows 10 laptops at this ultra-budget price point.

Acer 715 15.6-inch Chromebook: £399

Acer 715 15.6-inch Chromebook: £399 £329 at Currys
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This Acer Chromebook is beating out Amazon's own offers for value right now. You're picking up a full 15.6-inch display with an Intel Pentium Gold 4417U processor, 4GB RAM and an excellent 128GB of storage. We don't usually see that much storage in a machine at this price tag, which makes this a particularly strong buy right now.

HP 15.6-inch laptop: £579.99

HP 15.6-inch laptop: £579.99 £479.99 at Amazon
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This is the best laptop price cut in Amazon's Prime Day deals we've seen so far. £479.99 for a 512GB SSD is excellent value, especially with the 8GB RAM to back it up (we sometimes see rigs drop down to 4GB to make space in that price for more storage).

MacBook Air M1: £999

MacBook Air M1: £999 £889 at Very
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The M1 MacBook Air has been stuck at £899 at Amazon for a while now, after previously dropping down as low as £869. That means this Very price tag is winning right now, but it might still be worth keeping an eye out for an additional £20 off if you're really looking for the lowest price possible. Be warned, though, these might sell quickly.

Smart home deals

Amazon Echo Show Prime Day deals

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  • Amazon Echo and Echo Dot devices drop to brand new price lows
  • Previous generation Echo Show models are particularly good value
  • Invest in bundles if you want to use video in your smart home  

Amazon Prime Day smart home deals in the US

Amazon Prime Day is known for its smart home deals, especially on Alexa devices. That means those looking to pick up some Echo speakers or displays, or Fire TV Sticks are going to do very well today. 

A $59.99 sales price (was $99.99) on the Amazon Echo is $10 lower than the previous record low price, whereas the Dot is also down to its cheapest price ever (now $24.99, was $49.99). However, we don't know if Amazon will reduce this device further later on in the sale (hopefully back down to $28.99) so it might be worth keeping an eye here.

What can you get for your cash right now?

$10 - $30: Check out Blink Mini security cameras, the Echo Flex, the Echo Auto, and Amazon's range of smart plugs for under $30. You can also pick up a previous generation Echo Dot in this price bracket.

$30 - $50: You'll be able to grab a new Echo Dot 4th generation, a previous generation Echo Show 5, a Ring Video Doorbell Wired for under $50.

$50 - $100: The new 4th generation Echo speaker is now closer to $50, and you'll also find the new Echo Show 5 and previous generation Echo Show 8 in this price range. Also check out the range of Blink and Arlo home security kits available here as well.

It's also worth noting that there are several bundle deals live on a range of Echo and Echo Show devices right now. If you're looking for the smart display it is crucial that you check which model you're picking up. Amazon has just released a new 2021 model, which carries a significantly higher price tag and the previous 2019 model is now down as low as $44.99. However, we have seen a few earlier Prime Day deals that are bundling the previous generation with accessories for a higher price than picking them both up separately on sale.

This bundle on the 2021 Echo Show 5 is, however, offering strong value right now - if you're after an indoor security camera to pair with your smart display. You can pick up the brand new device with a Blink Mini camera for $94.99 (was $119.98), saving you $24.99 overall. That's particularly worthwhile considering this is a brand new release and isn't likely to see too many discounts in this year's Prime Day deals, and in general we'd recommend that anyone looking to incorporate video into their smart home checks out similar offers.

If you're looking for Google Assistant tech you'll need to head to another retailer. Amazon doesn't tend to carry its competitors in this regard, so Best Buy and Walmart will be your first stop for a cheap Google Nest Mini or Hub.

The best smart home deals on Prime Day

Amazon Echo (4th Gen): $99.99

Amazon Echo (4th Gen): $99.99 $59.99 at Amazon
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A fantastic Prime Day deal, Amazon has the latest Echo smart speaker on sale for a record-low price of $59.99. The powerful speaker delivers rich sound that adapts to any room and works with Amazon Alexa to become a smart home hub.

Echo Dot (4th generation): $49.99

Echo Dot (4th generation): $49.99 $24.99 at Amazon
Save $25
-  Amazon's latest Echo Dot is on sale for $24.99 - a record beating discount. With Amazon Alexa on board, the Amazon Echo Dot allows you to control your smart home setup, play music or podcasts, or simply ask the forecast.

Amazon Echo Show 5: $89.99

Amazon Echo Show 5: $89.99 $44.99 at Amazon
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For a limited time, you can snag the Amazon Echo Show 5 smart display on sale for just $44.99. That's an impressive $40 discount and a return to the record low sale price we saw earlier this year.

All-new Echo Show 5 bundle with Blink Mini: $119.98

All-new Echo Show 5 bundle with Blink Mini: $119.98 $94.99 at Amazon
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Amazon has the all-new Echo 5 bundled with a $10 Blink Mini that normally retailers for $34.99. The Alexa-enabled Blink Mini security camera works with the Echo Show, so you can monitor your home from the smart home display.

Amazon Prime Day smart home deals in the UK

Amazon Echo devices are seeing brand new record low prices in the UK Prime Day deals, which means now is a great time to pick up some additional Alexa support for your smart home. Other retailers may be price matching these devices, but it's worth checking in with Amazon as any further price drops over the course of the event (as unlikely as they are) will happen here. 

What can you get for your cash right now?

£10 - £30: The brand new Echo Dot is the standout device at this price point, but you can also pick up the Echo Flex, Echo Auto and Blink Mini.

£30 - £50: Check out the previous generation Echo Show 5 at this price point, as well as the Echo Buds and Ring Video Doorbell Wired

£50 - £100: The 4th generation Echo speaker sneaks into this category at just over £50, but you'll also find a range of Blink Outdoor security cameras and the 2019 Echo Show 8 available as well.

However, as Amazon Prime Day progresses we may see these devices running out of stock a little quicker - that's the point when you'll find better value at Currys, as your favourite colour may be unavailable before long.

Both the fourth generation Echo and Echo Dot are at their lowest prices yet (although we have seen these costs before) at £54.99 and £24.99 respectively. That means you can pick up the cheapest device for £4 less than we've ever seen it available for, making it the most worthy buy right now - particularly if you don't need the slight additional audio boost of the fully fledged speaker.

If you're looking for a screen, though, the previous generation Echo Show 5 is looking the most worthwhile right now. Jumping back down to its previous record low price, the 2019 model is now available for just £39.99 (was £79.99).

That's a £40 discount that we haven't seen since February of this year, and considering there's only a few additional features included in the new (and far more expensive) 2021 release this is going to be a winner for most people.

Echo Dot (4th generation): £49.99

Echo Dot (4th generation): £49.99 £24.99 at Amazon
Save £25 - The latest Amazon Echo Dot has dropped down to a brand new record low price in this year's Prime Day deals. You'll find the dinky smart speaker available for just £24.99 right now, making it the best value buy for most users today.

Amazon Echo (4th Gen): £89.99

Amazon Echo (4th Gen): £89.99 £54.99 at Amazon
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The latest generation Echo is now at a record low price, with an additional £15 off over the previous £69.99 cheapest cost. That's excellent value considering this is the latest release and you're picking up a little extra audio oomph under the hood as well.

Amazon Echo Show 5: £79.99

Amazon Echo Show 5: £79.99 £39.99 at Amazon
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The previous generation Echo Show 5 is back down to that excellent £39.99 sales price. Considering the new 2021 model only adds a few extra features and is still looking pretty pricey (at least compared to this £40 device), this Prime Day deal is absolutely worth it.

Headphone deals

Amazon Prime Day deals headphones

(Image credit: Shutterstock)

Prime Day headphone deals in the US

We're seeing some record low prices on Prime Day headphone deals right now, with the Bose 700s and Sony WH-1000XM4s offering up the best discounts. The Bose 700 noise cancelling headphones are down to $229 (was $399), a record price drop that beats the previous cheapest price by an additional $100. That's a stunning offer, and one we've never seen before making this set particularly worthwhile right now. 

What can you get for your cash right now?

$10 - $50: Sony and Beats entry level headphones are widely discounted at Amazon but you'll find plenty more budget brands taking worthwhile price cuts here and at Walmart.

$50 - $100: More advanced running headphones like Jabra Elite and Bose SoundSport are offering excellent discounts at Amazon, with price matches at Best Buy.

$100 - $200: Record low prices on Beats Studio 3 and AirPods available at Amazon now, though more discounts on AirPods Pros may be on their way at Walmart as well.

$200 - $300: Big savings on top products like Bose 700 and Sony WH-1000XM4 with some of the lowest prices we've ever seen available at Amazon. However, Best Buy is price matching a few of these offers as well.

However, if you're interested in the cups we've rated top all year round, the Sony WH-1000XM4s are also sitting at their lowest ever price right now. We've seen these industry leading headphones dropping down as low as $278 in the past, with that figure appearing once or twice during the course of the year so far. However, at $248 (was $349.99) this is the cheapest we've ever seen them go and they offer excellent value at such a price. 

We're also seeing a strong display in the more affordable price range as well, with plenty of sub-$100 options all looking particularly worthwhile. However, it's the Jabra Elite 75ts that are offering perhaps the best value for under $100 - even if they're only just scraping into that category. A $99.99 sales price is the cheapest we've ever seen on these excellent true wireless earbuds, and while you can pick up the Active model for $30 more you only really need to if you're looking for the additional waterproofing features. 

Overall, then, headphone shoppers are browsing at a particularly good time, with plenty of offers available across a range of budgets and many high end devices offering brand new record low prices. The fact that we've never seen some of our top rated headphones this cheap means there's plenty to get excited about this Prime Day.

Where to find the best deals on Prime Day

Jabra Elite 75t: $149.99

Jabra Elite 75t: $149.99 $99.99 at Amazon
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The Jabra Elite 75t true wireless earbuds are down below $100 at Amazon right now. That's an excellent saving and the first time we've seen these headphones drop down to that threshold, making this a worthwhile offer for anyone after a cheaper AirPods alternative.