Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Meta's apps hoover up triple the data of Apple and Microsoft, new study finds
By Monica J. White Published
A new Surfshark study names Meta the most data-hungry Big Tech firm, collecting triple the data of Apple or Microsoft. Here's what it means for your privacy.

Don't buy a new laptop or tablet for college until you see these 10 'pre-loved' deals at Back Market — including Apple, Android, and more
By Alex Whitelock Published
Sponsored
New laptops and tablets are too expensive, which is why I've rounded up 10 college-ready bargains at Back Market.

Apple’s new Mac mini looks the same, but the M6 inside brings a major performance boost
By Jacob Krol Published
And the Mac Studio gets even speedier with M5 Max and M5 Ultra

Two new AirPods 5 models will launch alongside the iPhone 18, says reliable analyst
By Tom Bedford Published
A new report suggests the Apple AirPods 5 will launch alongside the iPhone 18 Pro, and an ANC-toting model will be along for the ride.

The best gaming routers 2026: top tested picks from our expert reviewers
By Christian Guyton Last updated
Updated Having a fast, reliable internet connection is essential for games, so check out our list of the best gaming routers.

Russian tech giant VK is suing Apple for blocking its apps — and wants $696,000 a day in compensation
By Efosa Udinmwen Published
VK has sued Apple in Moscow, seeking restored apps and 58 million rubles in daily penalties for continued removals.

We've got more leaked details of the rumored camera-equipped AirPods
By David Nield Published
We've got a bit more unofficial information on the camera quality and the capabilities of these upcoming AirPods.

The best iPhone chargers 2026
By Harry Padoan Last updated
Updated We've rounded up the best iPhone chargers to buy in 2025, with options for USB-C and Lightning models.
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