The way HTC sees it, it's in perfect position to take over the world in 2013.
"We are definitely going to build off of the success of 2012 to push out new innovations in 2013," said Jeff Gordon, global online communications manager at HTC, during a CES sit down.
Solid foundation
Three pillars hold up the HTC brand, Gordon said: beautiful design, camera development and an authentic audio experience.
"I think we're second to none on design," he said. "And when people use our cameras, they are blown away by the speed. As for audio, we're second to none there, too. We want to create a visceral listening experience and we're able to do that with out Beats Audio partnership."
While Gordon sees the company's U.S. presence as strong, he said the European landscape could use some growth.
"There's a lot of growth potential with our One series there," he said. "We definitely want it to grow in the European market."
Though Euro-expansion is on HTC's radar, Gordon said there is an international issue facing the company.
"One of the big challenges we face is in how people see us," he said. "We don't want to be pigeonholed as a Taiwanese company but as a global company. There's nothing inherently Asian about our products or company, so we hope people see that."
The company is no stranger to struggling financials - its October revenue was down 60 percent year-on-year. However, it had a nice uptick in December sales that could signal happy times ahead.
HTC is tenacious and its phones, for the most part, hold up, so look for more mobile developments coming from the Taiwanese...er...global company in the coming months.
