Getting fit in the New Year? Today's fitness tracker deals at Amazon start at just £99

FitBit charge 6 and Google Pixel Watch 3 on pink background with big savings text overlay
(Image credit: Future)

It's a new year, and that can mean only one thing: it's time for those New Year's resolutions and fitness goals. If you're looking to get the year off on the right foot, then why not consider picking up a useful companion in the form of a fitness tracker?

There are several models on sale for record-low prices this week thanks to Amazon's January sales - including some of our favourites here at TechRadar.

For example, you can currently pick up the Fitbit Charge 6 for just £98.99 (was £140) at Amazon, which is a superb price for the brand's latest fitness tracker. With features like ECG heart rate tracking, GPS, and excellent battery life, we named this one the best premium models in our best fitness trackers buying guide so it's an easy recommendation.

If you'd prefer something a little more plush, then consider picking up the Fitbit Sense 2 at Amazon for £168 (was £269). This model, despite its looks, isn't a fully functional smartwatch (it's still a fitness tracker primarily), but it does feature a larger display and Alexa assistant. Again, it's at its lowest-ever price at the retailer so definitely consider it.

Finally, for the full smartwatch treatment, it's hard to overlook the excellent Google Pixel Watch 3 on sale for its lowest-ever price of £249 (was £399) at Amazon after the £80 coupon is automatically applied at the checkout.

While a bit pricier, this model gets you a more fleshed-out lineup of features - including music app support, Google Assistant, and an all-around more premium design. This is one of the best smartwatches money can buy so don't hesitate to pick it up in the January sales.

Best New Year fitness tracker deals

Fitbit Charge 6
Fitbit Charge 6: was £139.99 now £98.99 at Amazon

The latest wearable in Fitbit's range of dedicated fitness trackers has dropped back to its cheapest price in the current Amazon sale - just in time for that new year fitness push. It's a small but welcome £40 saving on a device we found lighter, prettier and smarter compared to the previous version in our Fitbit Charge 6 review. Key features include a seven-day battery life, onboard GPS and GLONASS, sleep tracking, smart wake, SpO2 blood oxygen tracking and all the other features the excellent Charge 5 offered.

Fitbit Sense 2
Fitbit Sense 2: was £269.99 now £168 at Amazon

The Sense 2 is Fitbit's most advanced smartwatch to date, with stress-management tools, sleep tracking and all the advanced health tools you'd expect from a premium device. Plus, battery life is six or more days, it's water-resistant up to 50m and you get six months of Fitbit Premium out of the box. Amazon's current deal is definitely one to get on as it brings the wearable we awarded three stars in our Fitbit Sense 2 review back to the lowest price we've ever seen.

Google  Pixel Watch 3
Google Pixel Watch 3: was £399 now £249 at Amazon

Amazon is offering a new record-low price for the Pixel Watch 3 when you combine the flat discount with the extra £80 reduction automatically applied at the checkout. You get all of Google's health tracking, exercise, and sleep monitoring features in a slick design that we awarded four stars out of five in our Google Pixel Watch 3 review.

More of today's best January sales

TOPICS
Alex Whitelock
Deals Editor

Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.

Read more
Fitbit Versa 4
Late start to your new year fitness goals? The Fitbit Versa 4 is now 25% off at Amazon
Garmin Forerunner 255 deals hero image
Get the Garmin Forerunner 255 at its lowest ever price on Amazon and smash your 2025 fitness goals
cheap fitbit sales deals
The best cheap Fitbit sales and deals for March 2025
Xiaomi smart band 9 on a violet
Best cheap fitness trackers 2025: Track your steps, heart rate and workouts for less
Fitbit Luxe on TR background, one of the best fitness trackers
The best fitness trackers 2025: From Fitbit-style bands to smartwatches and more
Amazon deals
Amazon just launched a huge New Year's sale – Fitbit, Ninja and Roomba from $18
Latest in Fitness Trackers
Man in bed checking smart watch
I love my Garmin watch, but there's one health feature I've always wished it had
The Amazfit Helio smart ring pictured on a concrete surface.
Amazfit Helio Ring review: a cheaper Oura alternative if sleep is your top priority
Garmin Instinct 2X Solar watch on red background with white text reading "TechRadar lowest price"
The Garmin Instinct 2X Solar can run indefinitely on a single charge, and it's never been cheaper
The Xiaomi Smart Band 9 Active being worn in a park.
Xiaomi Smart Band 9 Active review: Too many corners cut
The Xiaomi Smart Band 9 Pro before a red candle
Xiaomi Smart Band 9 Pro review: One big upgrade that comes at a price
Fitbit Inspire 3 in pink on yellow background with TechRadar price cut sign
The Fitbit Inspire 3 is a great last-minute bargain at this stunning low price
Latest in Deals
Best Buy deals
Best Buy's huge week-long sale is ending soon - shop 41 deals on TVs, MacBooks, cheap laptops and more
A price cut on the Audeze Maxwell gaming headphones.
If you're after an audiophile gaming headset then don't miss out on the chance to snag the Audeze Maxwell for a lowest-ever price at Argos
Image of Link 360 2C webcam
On a tight budget for a high-quality webcam? Look no further than the Insta Link 360 webcam series - now discounted in Amazon's spring sale
A hand holds a smartphone displaying the NordVPN logo
NordVPN Prime hits lowest-ever price in VPN Spring sale
Bose QuietComfort Headphones and QuietComfort Ultra Earbuds on a blue background next to TechRadar deals don't miss badge
I've loved these Bose headphones for years and they're now $100 off at Amazon
Nikon Z8 camera in the hand with 4-axis screen pulled out
We think the Nikon Z8 is the best hybrid camera for pros and it just hit a record-low price