Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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This is simply a fantastic deal on one of the best laptops I've ever used. Don't miss it!
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iOS 26: everything you need to know
Updated iOS 26 has landed, complete with new features, a new name, and a whole new look.
The next iOS 26.2 beta has landed, and it includes a handy new AirDrop feature and a hint at big voice assistant changes
The third iOS 26.3 beta includes AirDrop codes, third-party access to hypertension notifications, and the possibility of ditching Siri in future.
