Broadband suppliers could be taking your money instead of rewarding your loyalty

bt broadband

You can save up to £220 per year by switching broadband supplier rather than staying loyal to the one you use, according to a new Which? study. The savings are found in the period after a deal contract ends and rolls over into a standard charge once more. 

Not long ago we shared research from consumer watchdog about how switching broadband suppliers can save you money. Now a further study has revealed more details on just which broadband suppliers take the most money from you when you don't switch.

The worst offender for hiking prices after a contract ends was found to be BT, which has that maximum £220 annual price bump. The study covered broadband customers, 72% of who have been with their supplier for more than two years. This is generally when introductory offers have expire and prices bump up. 

Virgin Media was the second worst offender for loyalty premiums while TalkTalk's loyal customers were found to be paying about £84 per year more than those that switched contracts.

Switch or haggle to save on broadband

Alex Neill, Which? managing director of home products and services, said: “If you are willing to negotiate and happy with your current service, haggling might get you a good discount, but researching the deals available and switching is the best way to ensure you’re on a good value tariff.”

And that's where TechRadar can help. Check out the price comparison below or head to our dedicated broadband deals guide to ensure that you're not overpaying for your internet deal. From there, you can either sign up for a cheaper tariff or use it as lever to haggle with.

Luke Edwards

Luke is a freelance writer and editor with over two decades of experience covering tech, science and health. Among many others he writes across Future titles covering health tech, software and apps, VPNs, TV, audio, smart home, antivirus, broadband, smartphones, cars and plenty more. He also likes to climb mountains, swim outside and contort his body into silly positions while breathing as calmly as possible.