September 2026: We've refreshed this guide with Amazon's latest Prime pricing and benefits in Australia, including expanded faster delivery options, Amazon Day, Amazon Luna gaming benefits, DashPass and Alexa+.
Amazon Prime is Amazon's paid membership service, combining free and faster delivery on eligible purchases with entertainment and other perks including Prime Video, Amazon Music Prime and Prime Reading.
In Australia, Amazon Prime costs AU$9.99 a month or AU$79 a year, with eligible new customers able to try the service free for 30 days. The annual plan offers the better value if you plan to keep Prime long term.
For regular Amazon shoppers, delivery benefits remain one of Prime's biggest attractions, particularly as faster same-day and one-day options have expanded around Australia. But the included digital services can add considerably more value, especially if you regularly use Prime Video.
Here's Amazon Prime in Australia at a glance:
- Monthly price: AU$9.99
- Annual price: AU$79
- Annual saving: AU$40.88 compared with paying monthly for 12 months
- Free trial: 30 days for eligible new customers
- Prime Video: Included, with ads; ad-free viewing costs an additional AU$2.99 a month
- Other major benefits: Free and faster delivery on eligible items, Amazon Music Prime, Prime Reading and First Reads, gaming benefits through Amazon Luna, eligible DashPass access and Prime-exclusive deals
Amazon Prime: cost and free trial
How much does Amazon Prime cost in Australia?
Amazon Prime costs AU$9.99 a month or AU$79 a year in Australia.
Paying annually works out to about AU$6.58 a month and saves AU$40.88 over 12 months compared with paying the AU$9.99 monthly fee for a full year.
Prime Video is included with either membership, although the standard viewing experience contains ads. If you want to remove ads from Prime Video, Amazon charges an additional AU$2.99 a month.
Does Amazon Prime have a free trial in Australia?
Yes. Amazon offers an Amazon Prime 30-day free trial to eligible new customers in Australia, giving you access to the same core Prime benefits during the trial period.
You'll need to provide a valid payment method when signing up. Unless you cancel before the trial finishes, your membership will automatically continue as a paid Prime subscription at the applicable monthly or annual rate.
You can cancel during the free trial if you decide Prime isn't for you. Trial eligibility is determined by Amazon, so don't assume you'll automatically receive another trial if you've previously used one.
What do you get with Amazon Prime in Australia?
Amazon Prime combines delivery, entertainment and shopping benefits under a single membership. The exact value you'll get from each perk depends on where you live and which services you use, but these are the main inclusions currently available to Australian Prime members.
How does Amazon Prime delivery work in Australia?
For many shoppers, free and faster delivery is the biggest reason to sign up for Amazon Prime. Members get free delivery on millions of eligible items, with the fastest option available depending on the product and your delivery address.
Amazon has significantly expanded its faster delivery network in Australia. Prime members in eligible areas of Sydney, Melbourne, Perth, Canberra, Geelong, the Central Coast, Newcastle and the Hunter region can now get free same-day delivery on eligible orders over AU$49. Sydney and Melbourne also have a selection of eligible products available with overnight, afternoon and evening delivery windows, with some orders arriving in as little as five hours.
Free one-day delivery is available to Prime members in a growing number of locations around Australia, including Adelaide, where more than half a million eligible products can be delivered the next day with no minimum spend. Prime members outside eligible same-day or one-day areas can still get free delivery in as fast as two days on eligible purchases, although some remote areas are excluded.
Prime membership also covers eligible international purchases. Amazon offers free international delivery with no minimum spend on millions of Prime-eligible products from the Amazon Global Store. Delivery times will vary for international purchases, with an estimated arrival date shown when you order.
Another delivery option available to Prime members is Amazon Day, which lets you choose a preferred day of the week for eligible Amazon orders to arrive. Multiple purchases can be grouped into the same delivery, which can be useful if you'd rather receive fewer separate packages throughout the week.
Whichever delivery option you're using, look for the Prime delivery information on the product page and check the estimated delivery date for your address before ordering, as eligibility and delivery speeds vary by product and location.
What else does an Amazon Prime membership include?
Alongside the above shopping benefits, there’s a number of complementary digital-media subscriptions that are included for free with Prime:
Amazon Prime: is it worth it?
For regular Amazon shoppers, Amazon Prime is likely to be worth the cost, particularly if you can make use of its faster delivery options and at least one of the entertainment services included with membership.
The AU$79 annual plan offers the best value, working out to about AU$6.58 a month and saving AU$40.88 compared with paying monthly for a full year. If you regularly order from Amazon, the savings and convenience from Prime delivery can go a long way towards justifying that cost by themselves.
Prime becomes better value again if you'd otherwise pay for some of its included extras. Prime Video is the most obvious example, but Amazon Music Prime, Prime Reading, gaming benefits and other perks can all add value depending on what you actually use.
Prime won't make as much sense for everyone, though. If you only shop on Amazon occasionally, don't use Prime Video and aren't likely to take advantage of its other benefits, paying for an ongoing membership may be harder to justify. The fastest delivery options also vary by location, so where you live can affect how useful Prime is.
The good news is that eligible new customers can try Amazon Prime free for 30 days. That makes the trial a useful way to see how often you actually use the delivery and entertainment benefits before committing to a paid membership.
Overall, we think Amazon Prime offers good value for regular Amazon shoppers in Australia, particularly on the AU$79 annual plan. The more of its delivery, streaming and other included benefits you use, the easier that subscription cost is to justify.
How to cancel your Amazon Prime membership
You can cancel Amazon Prime at any time, whether you're using the 30-day free trial or have an ongoing paid membership.
To cancel on the Amazon website, sign in to your account and open your Prime membership settings. From there, choose the option to manage your membership, select End Membership, and follow the on-screen instructions to complete the cancellation.
You can also cancel through the Amazon Shopping app by opening your account settings, selecting Manage Prime Membership, then following the membership-management options to end your subscription.
If you're still within a free trial, make sure you cancel before the trial ends if you don't want to be charged for a paid membership. Amazon will show the relevant cancellation and membership-end information as you go through the process.
Amazon Prime: FAQs
Can I subscribe to Prime Video without Amazon Prime in Australia?
Not as a cheaper standalone Prime Video subscription. In Australia, the AU$9.99 monthly or AU$79 annual subscription that gives you Prime Video also includes the wider Amazon Prime membership and its other benefits, such as eligible delivery, Amazon Music Prime and Prime Reading.
Prime Video does offer additional Channels and individual movies or TV shows that can be subscribed to, rented or purchased separately, but these are different from the Prime Video catalogue included with an Amazon Prime membership.
Can I sign up for Amazon Prime again after cancelling?
Yes. Cancelling Prime doesn't close your regular Amazon account, so you can continue shopping on Amazon and sign up for Prime again later if you change your mind.
However, don't assume you'll automatically receive another 30-day free trial when you rejoin. Free-trial eligibility is determined by Amazon and may not be available if you've previously used a Prime trial.
What is Amazon Prime Day?
Amazon Prime Day is Amazon's major sales event for Prime members, offering exclusive deals across categories including laptops, TVs, headphones, appliances, smart-home devices and plenty more.
Australia gets its own Prime Day offers, as well as access to selected international deals through the Amazon Global Store. The main Prime Day event typically takes place around the middle of the year, while Amazon also runs other major shopping events for Prime members, including Prime Big Deal Days later in the year.
You need an active Prime membership to access Prime-exclusive offers, although eligible new members can also use a free trial to take part. For the latest sale dates and our pick of the best offers, head to our Amazon Prime Day coverage.
What other Amazon subscriptions are available in Australia?
Amazon also offers several paid subscription services that aren't included with a standard Prime membership. These include Kindle Unlimited, Amazon Music Unlimited and Audible.
These are separate subscriptions with their own pricing and features, so you don't need to be a Prime member to sign up for them. Likewise, having Prime doesn't automatically give you access to their full paid services – although Prime already includes separate benefits such as Amazon Music Prime and Prime Reading.
Amazon Prime offers its best value if you regularly shop with Amazon and make use of some of the extra benefits bundled with membership. If you're still unsure, eligible new customers can try Amazon Prime free for 30 days before deciding whether to keep the subscription.
You don't need Prime to take advantage of every Amazon discount, either. We regularly highlight worthwhile tech bargains in our best Amazon deals and sales coverage, while Amazon's daily deals page lists current offers across its wider range.
