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Click Frenzy Julove 2021: what to expect during Australia's big July sale

Click Frenzy deals on tech products
(Image credit: Future)

EOFY sales aren’t the only deals event landing in the middle of the year. There’s another shopping frenzy to look forward to right after EOFY 2021 wraps up at the end of June.

With the May edition of Click Frenzy over and EOFY 2021 already on, Click Frenzy will be back with another instalment on July 13, and we’ll be covering the online sale to ensure you snag a bargain.

Called Click Frenzy 'Julove', the next instalment of the online sale is pencilled in for July 13 and promises to run for another solid 53 hours. While we don’t have official word on the participating retailers just yet, we do have a hunch on what to expect.

The official event is a little while away, but as always, the TechRadar Australian team will be here to help you find the best deals on all things electronics. In the meantime, we’ve got some details on the shopping frenzy below so you know what to expect.

What is Click Frenzy?

Click Frenzy is an online sale that brings together thousands of deals from a multitude of Australian retailers into one central location. When it was first created in 2012, it was a biannual sale event held in May (known as Click Frenzy Mayhem) and again in November (first named Click Frenzy Go Wild but now known as The Main Event).

As its popularity grew, Click Frenzy expanded to several sale events throughout the year. There’s now the (strangely named) Julove in July, and a travel-specific sale generally held in September. Historically, Click Frenzy was strictly a 24-hour sale – starting at 7pm on one day and ending at 7pm the next – but it has since expanded significantly to 53 hours of deal hunting.

Click Frenzy is also known for offering 99% off deals. Most recently, the deals have included a PS5 for just AU$6, and pairs of Apple AirPods Pro earbuds for just AU$3. These discounts are limited in number and are available exclusively to Click Frenzy members, who are ready and waiting when the insane discounts drop on the site.

The website itself allows shoppers to search by brand, item, category or just browse the large number of deals. In the past, the limited-time sale has caused problems for the Click Frenzy website, and if you want to snag a bargain, you don’t have a large window to shop. 

That said, some retailers will jump the gun and offer deals before the sale officially begins, so think about what you want and keep an eye out. You’ll find that all participating retailers will offer discounts on their own sites, so if the Click Frenzy website isn’t working for you, you can still chase up that deal you’re after directly at the retailer.

Here at TechRadar, we’ll be following the sale closely and bringing you the best tech deals available. We’ll be sure to list the best bargains right here, so stick with us if you want to score the best deal on some of the hottest products discounted during Click Frenzy Julove.

When is Click Frenzy Julove 2021?

Click Frenzy Mayhem, which kicked off on May 18, is done and dusted. But the frenzy will begin anew with another sale in July – Click Frenzy Julove.

Click Frenzy Julove will get underway on Tuesday, July 13 at 7pm AEST and run for a total of 53 hours. That means you can carry on shopping until midnight on Thursday, July 15.

Despite the official start time, we’ve seen several retailers release their discounts a little early in the lead up to the sale – typically a day prior – so you can start deal hunting before a huge amount of shoppers jump on the Click Frenzy site. As always, we’ll be listing early deals right here.

How to find the best Click Frenzy deals

Every single bargain during this big sale will be available through the Click Frenzy site. All participating retailers are listed on the site, which should give you a good idea of what deals to expect, and the time to do a little planning. In the meantime, you can subscribe to the Click Frenzy email newsletter to get regular updates.

Another way to find the best Click Frenzy deals is to bookmark this page and return to it when the sale starts, particularly if it’s electronics and small appliances you’re after. We’ll be covering the event over the 53 hours and hand-picking the best deals to ensure you don’t miss a thing.

Click Frenzy Julove 2021: what deals to expect

While we don’t yet know which retailers will be participating in the next instalment of Click Frenzy, we’ve covered the sale event enough number of times to know what to expect. If previous Click Frenzy sales are anything to go by, we can expect participating retailers to include Bose, Sony, Dell, HP, Lenovo and Dyson, to name just a few.

Aussie retailers that have participated in the past include Rebel Sport, The Good Guys and Catch, among others. We’re hoping the list of participating retailers and brands increases this time around, but either way, there’ll still be thousands of bargains available online.

Audio

During previous Click Frenzy sales, we’ve seen some incredible discounts on audio hardware – both speakers and headphones. Bose has been involved in Click Frenzy for a while now, so you could snap up the sleek and rather premium Bose Noise Cancelling Headphones 700 or even the older QuietComfort 35 II for a lot less than their usual RRP direct from the maker. Sony’s spectacular WH-1000XM4 might also be discounted, so keep an eye out for those.

Laptops, PCs & peripherals

Dell, Lenovo and HP have consistently offered Click Frenzy deals direct on their website, but you’ll also be able to find discounts on retailer sites as well – we’re hoping to see some discounts on Apple MacBooks and Microsoft Surface devices from The Good Guys or Bing Lee. Fingers crossed! The last Click Frenzy sale also delivered better deals on gaming hardware, a nice change after we found previous sales a little lacklustre.

Fitness wearables

Whether it’s Fitbit or Garmin, there’s a very good chance you’ll be able to pick up a fitness tracker or smartwatch for less. While Rebel Sport isn’t confirmed to be participating Click Frenzy Julove 2021, it has in the past. Target and Catch are also great stores for wearables, with both participating in the last Click Frenzy event.

Cameras

DigiDirect often joins the frenzy, but we’re also seeing a number of other speciality camera stores participate in Click Frenzy. This is because Canon – which previously took part in the sale but no longer has its own online storefront – now offers its deals through camera retailers like Ted’s Cameras and CameraPro. If the last event is any indication, we can look forward to some exciting Sony Alpha offers as well.

Home entertainment

Speaking of Sony, we’ve seen plenty of discounts on TVs before – from 4K smart sets to gorgeous OLED panels. So if you’re looking to update your home entertainment system, Sony is one brand to watch.

Smartphones & phone plans

It’s rare to find a discounted flagship handset during Click Frenzy, but it is possible to snag a juicy offer on a mobile plan. Circles.Life has previously been a Click Frenzy participant, as has Telstra and Optus. More recently, the telcos have delivered deals on handsets when paired with a plan, such as discounted iPhone 11s and Samsung Galaxy S21s.