Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Prime Day might be over, but Amazon doesn't seem to care – these De'Longhi espresso machines are still super cheap
It's your last chance to grab a great deal on De'Longhi's best coffee machines this Amazon Prime Day.
Missed Prime Day? Walmart's rival sale is still live – here are 27 deals I'd buy from Apple, Shark, Lego, and more
If you missed Amazon's October Prime Day sale, then have no fear - Walmart's rival sale is still live, and I'm rounding up today's 27 deals that are actually worth buying.
Prime Day may be over, but there are still plenty of deals on budget-friendly Govee smart lights up for grabs
There are huge savings to be made on my favorite affordable Philips Hue alternatives this Prime Day.
Amazon Prime Day is officially over, but there are some big Dyson deals still available – here are the best bargains
These are the best Dyson discounts on everything from Airwraps and Supersonic dryers to hi-tech vacuums and bladeless fans.
The NucBox mini PC is under $100 for Amazon October Amazon Prime Day, and I think it’s time I finally replaced my bulky desktop
Amazon's October Prime Day Deal Days sale is over but that doesn't mean that the deals are gone!
I've been reviewing Garmins for years, and I've found the best post-Prime Day Garmin deals
These are the Garmin watch deals to go for this Amazon Prime Day.
Prime Day's officially over, but some super-cheap Earfun deals are still live – save up to 43% on budget earbuds
The day after the event: if you're looking for cheap Earfun earbuds in Amazon's October Prime Day, these are still live – quick!
Last chance! Take advantage of the best Prime Day laptop deals before they're gone
Lock in your new laptop now before prices rise
