Become a TechRadar Insider
Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
Walmart's unbelievable 50% discount on its Plus membership is back
I can't recommend this deal enough – Walmart is offering an incredible 50% discount on its Plus membership, bringing the price down to just $49 a year.
Why wait for Prime Day? The 9 best Garmin watch deals on Amazon are live right now
Amazon Prime Day's not even here yet, but I've found 9 Garmins I've tried (and loved) on sale already.
I've tracked down the 11 best early Prime Day Apple deals starting at just $15 — AirPods 4, Apple Watch 11, MacBook Neo, iPad Air, and more
Early Prime Day Apple deals are available to shop right now, and I've tracked down the best offers on AirPods, iPads, MacBooks, and smartwatches starting at $99.
PSA: Amazon's early Prime Day deals are great for everyday essentials — I'm saving $32 on my weekly shopping today
Forget expensive TVs and iPads - Prime Day is just as good for getting discounts on everyday essentials.
Prime Day begins with savings of up to 65% on Amazon devices — Kindles, Echo, Ring, Fire TV, and more from $12.99
I've picked out 25 of the best early Prime Day deals at Amazon, including savings of up to 65% on these popular and best-selling Amazon devices.
Apple boss warns of price hikes — but these early Prime Day MacBook deals are a steal for pros who want to beat the 'unavoidable' increases
Tim Cook warns Apple price hikes are 'unavoidable.' I’ve tracked the best deal prices to beat the surge and secure your next MacBook laptop.
Kindle Prime Day deals have already started — I see the Kindle, Paperwhite, and Colorsoft all on sale with up to 33% off, with one small catch
As long as you're happy to go with the kids' versions, this week's early Prime Day Kindle deals are fantastic.
The Philips Baristina is an amazing little coffee maker, and it's half price at Amazon
The Baristina makes brewing coffee with fresh beans as easy as using Nespresso pods, and you don't need to be a Prime subscriber to get this epic deal.
