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Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
Prime Day has expanded in recent years, having been a single-day thing when it was first held on July 15, 2015, to mark Amazon's 20th birthday. The 2025 event lasted for four days in many countries, and has taken place over as many as six days in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and this year is no exception. Prime Big Deal Days takes place in the US and UK on Tuesday, October 7 and Wednesday, October 8. In Australia, meanwhile, it runs from 7-13 October.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day
I filtered the early Amazon Prime Day 3D printer deals down to our 4.5-star workshop-tested winners
I found our top-performing 3D printers from Elegoo, Creality, Anycubic, and Bambu Lab all on sale right now.
Logitech MX Master 3S ergonomic wireless mouse receives an early Amazon Prime Day discount
Logitech MX Master 3S wireless mouse with 8K DPI tracking and ultra-quiet clicks gets a welcome price cut ahead of Amazon Prime Day.
I'm genuinely impressed by Sihoo’s 'spaceship-like' ergonomic chair — and not even Amazon beats this Prime Day sale price
The ultra-adjustable Doro C300 Pro V2 wowed us with "how comfortable the spaceship-like chair felt, even on long days."
Looking for your first real camera? Try this unbeatable Lumix pre-Prime Day deal
If you're considering your first real camera, the Lumix G97 is hard to beat, thanks to its excellent handling and wide lens choice, especially for this new low price.
This $160 office chair deal with adaptive lumbar support is easily the best budget upgrade I've seen ahead of Prime Day — and it's cheaper now than it was in the Spring sale
Adaptive lumbar support for all-day comfort at this price doesn't come around very often.
My favorite camera backpack is now half price at B&H Photo
My favorite camera bag that doesn't look like a camera bag has to be the Wandrd Prvke series — and the previous V3 generation version is now 50% off.
Time to ditch your slow router: Amazon just dropped massive pre-Prime Day discounts on TP-Link Wi-Fi 7 setups — upgrade your home network from just $85
Fast Wi-Fi 7 just became even more affordable.
Ugreen's Prime Day sale cuts the price on the NASync DH2300 and other NAS devices
Ugreen's NASync DH2300 NAS features an eight-core processor, dual-bay storage, 4K HDMI output and support for up to 64TB of capacity.
