Like your Apple Watch face? Good, because for now you're stuck with it

A third-party Watch app can't just tell the time

Apple Watch apps

The Apple Watch comes with 10 different default watch faces, and for now they're the only options users will have.

Apple has updated the Apple Watch development rules in its App Store Review Guidelines to say that "Watch Apps whose primary function is telling time will be rejected."

In other words, third-party watch faces that replace the default choices aren't allowed.

There's hope for more watch faces on the Apple Watch down the road, but those will likely be from Apple, too.

The company has actually been enforcing this rule unofficially since it originally released the Apple Watch development kit, according to 9to5Mac.

Android Wear, on the other hand, has full support for custom watch faces. But is it really surprising that Google's wearable platform is more open than Apple's?

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