Samsung has decided that the best thing to do when unveiling a luxury, expensive handset is to call a spade a spade... so please welcome the Samsung S9402 Ego.
Costing around £1,300, this is a dual-SIM enabled mobile phone with a 5MP camera with face recognition and a two inch OLED screen for low-power, high resolution images.
It's also made of a new exotic alloy (which makes us think of something from a
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High pressure situation
It can also withstand 1.8 times more pressure than standard titanium, has a much lower ability to conduct heat and can even withstand a huge amount of vibration.
We've no idea why this material, developed by the California Institute of Technology, is ideal for a mobile phone, but it's used on the Ego.
Other fun and exclusive things that you're paying a vast amount of money for: exclusive ringtones, menus and content... they may not be on any other handset but it's still hard to care.