The iPad's share of the UK tablet market has fallen from 73 per cent to 63 per cent in the last twelve months, according to figures published by YouGov.
The Tablet Tracker show a leap in the ownership of Android tablets, mainly through the cheaper Google Nexus 7 and Amazon Kindle Fire, while Samsung also made significant gains at the end of Q1 2013.
The Google Nexus 7, which went on sale for just £159 last year, has amassed 8 per cent of the total UK market, while Amazon's cheap Android tablets accounted for 5 per cent of all sales.
Meanwhile, Samsung jumped from a 4 per cent to a 10 per cent share.
Apple's dominance coming to an end?
It sees Android's rise in a sales and customer satisfaction scores as a sign that consumers see Android and iOS tablets as equals.
Do you think Apple and Android are now equals in the tabletsphere or is the latter's rise due to the attractive price-tags slapped on devices like the Nexus 7 and Kindle Fire? Let us know in the comments section below.