The best Black Friday deals 2017: All of the top sales at Walmart, Best Buy and more

Black Friday 2017 deals start today, even if the the official date and time is November 24 at midnight. We already have an early Black Friday deals list.

What's on sale at top US retailers, like Walmart, Amazon, Best Buy and Target? Hundreds of pre-Black Friday deals and ad leaks pointing to what's next. We've already seen cheap laptops at half price, 4KTV deals and the iPad at $100 off.

Other big sellers with a price drop include PS4 and Xbox One bundles, which include popular video games for $250, and while Nintendo Switch deals will stay at $299, the fact that they are in stock is a deal altogether in 2017.   

You can scroll down for specific early Black Friday price drops. The best places to find gifts on sale today include eBay, Toys R Us and other US retailers. Best of all, you don't need to wait in line at Best Buy on Black Friday.  

Finding Black Friday deals is easy. Finding the right deals in time before stock runs out is the hard part. Ask anyone who has tried to buy an iPhone X or SNES Classic recently.

Here's the best way you can start saving today for Black Friday.

The best Black Friday deals

Google Home is 39% off
Now $79 (was $129)
Black Friday is the time for big discounts, and this Google Home deal certainly qualifies. Google's original smart speaker, it may not be as robust as the new Amazon Echo, but at $79, it's not only cheaper than Amazon's offering right now, but it's also backed by all that search power.View Deal

Oculus Rift + Touch for $349 at Amazon
Patience is a virtue. Waiting to jump on the VR bandwagon means that you can score a massive deal on one of the best VR headsets on the market. To that end, Oculus Rift + Touch are availabe right now from Amazon, Newegg and Microsoft.View Deal

Google Chromecast Ultra is 22% off
Now $54 (was $69)
Moving up in the Chromecast family, this disc lets you stream in 4K HDR. Simply plug it in and start streaming from the likes of Netflix, Hulu, HBO and others from your favorite device. We said it offered one of the best values for streaming video devices if you own an 4K TV, and at $54 today, there's even more value to the Ultra.View Deal

$500 off 65-inch LG OLED65C7P 4K Smart OLED TV
One of the best TVs of 2017 is of course an OLED, but that comes at a steep price. Luckily, you can save on this tempting LG OLED 4KTV by $500 today.View Deal

52% off Samsung 65-inch 4K Curved TV
It's a long name for a 4KTV deal, but worth saying over and over again, because this Black Friday 2017 deal is more than half off. You can't beat that at Jet.com.View Deal

$200 off the Galaxy S8 on Newegg
Yes, the Samsung Galaxy S8 is the best phone of 2017, but, no, you shouldn't pay full price on Black Friday 2017. Newegg has the best deal on the dual-SIM version we favor.View Deal

Want to go bigger? $200 off Galaxy S8 Plus, too
Samsung is the master of big smartphones, and the 6.2-inch Samsung Galaxy S8 is one of its best. But big shouldn't extend to its price. It's been dropped on Newegg today.View Deal

Amazon Fire HD 10 is already $50 off
The best big Amazon tablet is now $50 off, and it's bigger than Apple's iPad. Yet the price is more than one third of what you'd pay for a new iPad. That's why we're posting this one at the top.View Deal

Amazon Kindle Paperwhite Essentials bundle - $20 off
Amazon e-readers make for thoughtful gifts, and what could be more thoughtful than not only getting a top-rated Amazon Kindle in the Paperwhite, but also a snazzy cover and power adapter to complete the package? Plus, you're also being mindful of your holiday shopping budget with the $20 discount.
View Deal

Acer Aspire A315-51-51SL laptop - $100 off
Getting a brand new Acer laptop for $400 is possible thanks to this Black Friday deal offered by Walmart. It boasts a 15.6-inch screen and Intel Core i5 processor for $100 off the MSRP.View Deal

The $189 40-inch HDTV deal
You don't always need a 4KTV, so if a Full HD 1080p television is what you're after, you can go home with one as cheap as $189 thanks to this early Walmart Black Friday deal.View Deal

$300 for 43-Inch TCL 43S305 41080p Roku Smart LED TV
Televisions are sometimes defined by their software and that's really the case for this TCL Roku TV. There are multiple sizes, but we really like the $300 deal for the 43-inch version.View Deal

Amazon Echo Dot + Fire TV Stick - $35 off bundle
For two home upgrades at once, Amazon is offering $20 off an Echo Dot and Kindle Fire TV Stick. The Stick is an easy way to turn a normal TV in a Smart TV, and the Echo Dot is a simple, low-cost interface Alexa speaker.View Deal

Amazon Echo - $20 off
Now $79.99 (was $99.99)
The standard Echo is still a fantastic device, and the latest generation includes some attractive fabric-covered units that should go better with your home than the previous metallic models. And, of course, a $20 discount is nice, too.View Deal

(Image: © Amazon)

Echo Dot - $20 off
Now $29.99 (was $49.99)
The Echo Dot is the smallest member of the Echo family, and the idea behind the size and price is that Amazon wants you to have one in almost every room of your home. At $20 off its regular retail price, it's never been cheaper.View Deal

Echo Show - $50 off
Now $179.99 (was $229.99)
The Echo Show is the perfect device if you like a more visual experience with your Alexa chats, and it also allows you to watch some video content. (Unfortunately, it no longer plays YouTube.) With a discount of $50, you'll be thankful you picked one up.View Deal

(Image: © Amazon)

Echo Plus - $30 off
Now $119.99 (was $149.99)
The Echo Plus delivers better sound quality than its regular counterpart. A discount of $30 helps ensure your wallet won't become an echo chamber.View Deal

Amazon Tap - $50 off
Now $79.99 (was $129.99)
Portability is the idea behind the battery-powered Amazon Tap, which gives you around eight hours of play on hands-free mode. Tap into a deep discount of $50 for the device this holiday season.View Deal

Fire 7 - $20 off
Now $29.99 (was $49.99)
As its super-agreeable price probably suggests, the Fire 7 isn't the most powerful tablet around, but its 7-inch screen handles most media-focused apps capably. With this year's deal, you can pick up the already inexpensive device for just $30.View Deal

Fire HD 8 - $30 off
Now $49.99 (was $79.99)
The 8-inch Kindle Fire is the 7's big, flashier cousin, and it's worth paying those extra bucks for better images and more power. And with $30 off, you're not really paying that much more than you're paying for the smaller unit anyway.View Deal

(Image: © Amazon)

Fire TV Stick - $15 off
Now $24.99 (was $39.99)
It's a great streaming TV stick that you can insert into your TV. It also comes with an Alexa-capable remote. Not bad at all, especially with $15 off the already nice regular price.View Deal

(Image: © Amazon)

Amazon Cloud Cam - $20 off
Now $99.99 (was $119.99)
Amazon's Cloud Cam allows for two-way audio, night vision and notifications, and it's a primary component of the company's new Key delivery service. $20 off the retail price makes it an even more appealing buy. View Deal

TV and video deals

Samsung 55-inch 4K QLED TV - $1200 off
If you want the latest Samsung TV deal, this 55-inch 4KTV set is ready wand waiting for you at $1,200 off from its list price. Yes, it's just $1,597 for QLED technology  that's better a normal LED.View Deal

LG 49-inch 4K TV - $170 off
Walmart doesn’t have the only TV deals. Newegg has this affordable refurbished LG 49-inch 4K TV for $379 after a $170 discount. It includes Smart TV functionality, making it easy to watch shows and movies without needing extra devices in your media center.View Deal

Vizio 55-inch 4K TV is just $398
Televisions from Vizio have long been affordable, and it's now discounting 4KTVs for under $400. That's why we're highlighting this Black Friday deal that's $200 off.View Deal

$500 off 65-inch Sony XBR65X900E 4KTV
Sony 4KTVs don't have to come at a premium thanks to Black Friday. You can go big yet save more than ever with this deal that gives you one of the best 4K televisions.View Deal

Samsung 43-inch 4K TV - 34% off
Now $497.99 (was $749.99)
It's the holiday shopping season, which also means it's TV savings season. This Jet deal on a Samsung 4K screen with high-dynamic range (HDR) capabilities is a bargain at 34% off.
View Deal

Philips 50-inch 4K TV - 20% off
Now $398 (was $498)
Fact: There are a lot of Samsung TVs on sale at Jet. Also fact: If you don't want to break your budget, you can find an admirable 4K TV, like this one from Philips, for a fraction of the cost. With this 20% off deal, you end up saving even more.View Deal

Google Chromecast (2nd generation) is 43% off
Now $20 (was $35)
Dongles like Google's Chromecast used to be all the rage, and they are still very good products that let you stream anything from a mobile device or laptop to your TV. It's the perfect stocking stuffer for the techie in your life. And at just $20, it's a real bargain, too.View Deal

Laptop and Macbook deals

Microsoft Surface Book for 47% off!
This is undoubtedly the best price that we have ever witnessed for the first Surface Book since its launch. At 47% off the $1,499 list price, NewEgg is selling this trailblazing 2-in-1 laptop for only $799. That includes an Intel Core i5 processor, 8GB of memory and a 128GB SSD with Windows 10 Pro installed. Expires on November 26 at 11:59pm PT or the 27th at 2:59am ET!View Deal

Huawei MateBook X (Microsoft Signature Edition)
Now S799 (was $1,099) – $300 off
The Huawei Matebook X is one fine Ultrabook, and now you can get the coveted Microsoft Signature Edition at a great $300 discount. Not only are you saving some huge bucks, this laptop comes bundled with a USB-C dock included (take notes, Apple) and a year subscription of Office 365 Personal.View Deal

Samsung Chromebook 3 (4GB RAM)
Now $159 (was $189) – $30 off
Want or need a little more memory? Doubling your RAM to 4GB will give you the extra power to run more tabs and play higher quality video without stuttering. Luckily, doing so will only cost you an extra $10, so this Chromebook is still very affordable.View Deal

Samsung Chromebook 3 (2GB RAM)
Now $149 (was $179) – $30 off
The Samsung Chromebook 3 is already one of the most affordable laptops you could get and with a $30 discount, it’s an even more impressive value.View Deal

Lenovo IdeaCentre Y710 Cube - $550 off
New desktops are great gifts during the holidays, especially if you have a PC gamer in your life. With savings of $550 and internals that include an Intel Core i7 processor and Nvidia GeForce GTX 1080 GPU, everyone will smile with this under the tree. Oh, and did we mention it comes with Destiny 2 thrown in for free?

View Deal

Get 1 eero plus 2 eero Beacons for just $306
If you head over to Amazon right now, you can score the core eero set – that's one main unit plus two beacon units – for a cool 23% off. That's nearly $93 off the $399 list price.View Deal

Get 1 eero plus 1 eero Beacons for just $225.99
If you don't have as big of a home, you head over to that same Amazon page and nab the basic eero set – that's one main unit plus one beacon unit – for a sweet 24% off. That's nearly $73 off the $299 list price.View Deal

Smartphone deals

Samsung Galaxy S8 64GB unlocked -  $599 ($150 off)
There's never a better time to get one of the best Android phones on the market than when it has a massive discount. On top of the discount, Abt will ship the Galaxy S8 for free.View Deal

Honor 6X
Now $144 (was $199) – $55 off
The Honor 6X is one of the most affordable phablet’s you’ll find on sale for less than $150. Despite its bargain basement price, it’s still teeming with value, thanks to its full-featured specs and dual cameras.View Deal

Huawei Mate 9
Now $464 (was $499) – $35 off
The Huawei Mate 9 is a full featured Android phone that’s just as big as the Samsung Galaxy Note 8 and packs some unique features. This 5.9-inch smartphone includes a dual-camera system with Leica lenses, Amazon’s Alexa virtual assistant and a large 4,000mAh battery to help you get through the day. View Deal

(Image: © Amazon)

LG Q6 (Prime Exclusive) for $120 off
Provided you're cool with your lockscreen being taken up with ads and offers from Amazon,  it's hard not to be impressed with this deal. You'll only end up paying $180 for the device, which is down considerably from the usual retail price of $300. Amazon doesn't provide an end date for the deal, but judging from its other offers, it may be wise to assume the offer will end at midnight on the evening of November 27 (Cyber Monday).View Deal

LG Q6 for $50 off
It's the same phone as above, but you're not having to tolerate the built-in ads and the preinstalled Amazon apps. You can buy it for $50 off from Amazon, but you can get an extra $10 off if you buy it from Best Buy. That brings the price down to $250 at Amazon and $240 at Best Buy.View Deal

Moto X4 (4th gen) unlocked - 15% off
Now $339 (was $399)
Motorola continues to make solid smartphones, and the Moto X4 is no exception. Featuring a 5.2-inch screen and dual cameras in the rear, you'll save 15% off right now.
View Deal

iPhone 6 Prepaid Straight Talk plan - $200 off
Okay, no, this isn't the iPhone X deal you're waiting for on Black Friday, and it's unlikely we'll see a price drop by then. Anyone who is looking for an iPhone 6, however, is in luck.View Deal

Galaxy Note 8 for AT&T or T-Mobile
The Galaxy Note 8 is one of the best phones around right now, but it’s also one of the more expensive. So, any discount is a lifesaver for people in the market for this phone. Right now, eBay has $50 off the Note 8 when purchased outright.View Deal

Gaming deals

Xbox One S 500GB is $169.99 right now
You'll be hard pressed to find a deal as good as this on the Xbox One S anywhere else right now. At $110 off MSRP, Microsoft's de facto Xbox can stream in 4K, play Xbox 360 games, and features a sleek design. It's also at its best price ever ahead of Black Friday. View Deal

Get PlayStation VR for just $199.99 on GameStop!
If Oculus' new low price doesn't grab you - or if you'd rather explore virtual reality on consoles instead of your PC - GameStop is offering a crazy deal on PlayStation VR. From Friday until Monday you can get a PlayStation VR for just $199!View Deal

Star Wars: Battlefront for PS4 - $38 off
Now $21.98 (was $59.99)
Jet has a number of solid video game savings, and you'll find discounts like this one for Star Wars: Battlefront for PS4 along some other top titles, including Madden 17.

Headphone and audio deals

JBL audio devices - from $29
Abt isn't limiting the audio deals to just Sonos. It also has a number of JBL speakers and headsets on sale. The JBL Clip 2 is just $29, the wireless JBL EB25T earbuds are $39 and the over-ear, wireless JBL E55T headphones are $99 ($100 off). JBL speakers also on sale are the JBL Charge 3, JBL Xtreme, and JBL Flip 4 View Deal

Save $25 on Sonos One (was $199)
Featuring Amazon Alexa built-in, this Sonos speaker doesn't just look good - it sounds good, too. Alexa gets smarter overtime, and Sonos' audio quality is at the top of its game in the Sonos One. At $174, you're saving a nice chunk of change through Cyber Monday.View Deal

Save $100 on Sonos Playbase (was $699)
If you like to feel like you're in the middle of the action when watching TV, then the Playbase is for you. Not only do you get theater-like sound for your television, but you can also stream music that fills a room. It may feature a low profile, but the savings are big with $100 off the Playbase's regular retail price.View Deal

Save $50 on Sonos Play:1 (was $199)
Here's a really good deal on a very good speaker. You pay $149 for the Play:1, which features signature sound quality, an easy-to-store size and an improved app. Normally just shy of $200, you save $50 with this deal while supplies last.View Deal

Google Chromecast Audio is 29% off
Now $25 (was $35)
Last but not least is Jet's deal on the Chromecast Audio, a dongle for only streaming ... well, audio. It'll elevate any wired speaker with wireless wonder, and at just $25, it's a real steal. View Deal

Save $100 on Sonos Playbar (was $699)
Already a smart purchase, you'll be even wiser to get the Sonos Playbar with this Black Friday deal. It has rumbling bass and clean mid-range and high-frequency audio. Consider the Sonos Playbar before you even look at the competition, especially with $100 off its usual retail price.View Deal

Save $50 on Sonos Play:3 (was $299)
Another good speaker that comes in a smaller package, you save a hefty $50 with this Black Friday deal. Stereo sound is rich, and because it can be stored vertically or horizontally, the Play:3 conforms to any space in your home.View Deal

iPad and tablet deals

Huawei MateBook E (Microsoft Signature Edition)
Now $499 (was $799) – $300 off
If you think the Microsoft Surface Pro is too thick and the 12.9-inch iPad Pro is too ridiculous, then the Huawei MateBook E might just be perfect for you. What’s more, with its price discounted to just $499, it’s one of the most affordable 2-in-1 tablets you’ll see on sale today. View Deal

Camera and accessories deals

Canon EOS Rebel T6 with 32GB memory card - $449 ($300 off)
Anyone looking to get started in photography has a lot to gain from this deal. On top of the 18MP camera with an APS-C sensor, the bundle includes an 18-55mm zoom lens and a 75-300mm zoom lens along with a carrying case and free storage card. That's a lot of camera and optical glass for the price.View Deal

Select DJI drones - $100 off
Abt has some fun toys for drone lovers on discount as well. The DJI Mavic Pro quadcopter is $899, down from $999, and the DJI Spark drone is $100 off. Considering the usually high price of these gadgets, it doesn't hurt to save between 10 and 20 percent.View Deal

Toys

Nerf Rival Nemesis MXVII-10K Blaster, Red
This Nerf is powerful and rated for 14 years of age and up. So it's ideal for teens and all the way up to the age where you stop having fun. This version comes in red.View Deal

Nerf Rival Nemesis MXVII-10K Blaster, Blue
Blue looks even cooler, and don't worry, it's the same as the Nerf Rival Blaster that's in red. It just gives you a different color so you don't mix up your friend from foe if you have multiple.View Deal

Nerf Rival 25-round refill pack on Amazon
While Toys R Us has the deal on Nerf Rivals blasters, you'll find that Amazon has the best price on foam bullets. You'll save 36% on them at Amazon today.View Deal

Nerf Rivals Rechargeable Battery Pack
Don't keep buying 6 D batteries every time you want to play with each of these guns. Nerf actually makes a rechargeable battery and it also has the Toys R Us 50% discount.View Deal

Wearables

Save $70 on Apple Watch Series 2 price drop
Last year's Apple Watch is almost as good as this year's Apple Watch, which is why we're all about this special Macy's deal that has the smartwatch for $70 ahead of Black Friday 2017.View Deal

53% off the Fitbit Blaze (refurbished)
Usually $199.99, a refurbished edition of the Fitbit Blaze is currently on sale at eBay for under $100. Take your pick from three different colors and two size options. View Deal

Huawei Watch 2 (Carbon Black) - 40% off
Now $179 (was $299)
In our review, we were impressed by the amount of features, but discovered that the attractive device attempts to do a little too much. Still, at 40% off, you're getting the best selling smartwatch on Amazon for a big discount. This deal ends tonight at midnight Pacific time.View Deal

Huawei Watch 2 Classic - 40% off
Now $219 (was $367)
Performance-wise, it's the same watch as the grey version above, but the leather-and-rubber band makes for a more attractive presentation, as does the slightly understated rim. And you get the same 40% off the regular price. This deal ends tonight at midnight Pacific time.View Deal

When is Black Friday 2017 in the US?

Black Friday is November 24, 2017 in the US, which is always the day immediately after the Thanksgiving holiday. Thanksgiving, as you probably know, always falls on the last Thursday of November. 

At least, that's the official start date and time for Black Friday. We all know that retailers, including Amazon, Target and Walmart, launch early Black Friday deals that are good enough to buy up right now.

This makes it easier to avoid the chaos of frantically online shopping in one 24 hour period, and it lets you avoid stores almost entirely. It's become almost a Cyber Month, as you'll see from the Cyber Monday deals listed below.

The best stores for Black Friday deals

Amazon

Amazon has our favorite online deals every Black Friday in the US, and that's just because it sells so many different items, and does so very cheaply in November. And November 2017 looks to be no different. It specializes in video game system bundles, so look for very cheap PS4 Slim and Xbox One S consoles. Sometimes it's a price drop, sometimes it's an extra game or controller packed in, and rarely it's both. We'll keep you updated on our Amazon Black Friday deals page. 

Jet already has its Black Friday preview updated, and it's selling everything from the smaller Google Mini speaker with Google Assistant built in, to the new Playskool Tickle Me Elmo doll. Want a brand new 49-inch Samsung TV for under $650. There's a bargain here for you today, and there's way more where that came from, according to the Jet Black Friday early preview page.

Walmart

Walmart sells a little bit of everything, and because of its size, it's willingly to offer deep Black Friday discounts, or what it calls "rollback prices." That means you can get deals on everything from a new Apple iPhone to the latest must-have toys for kids in one quick shopping spree. We've highlighted some of this very deals below and on our Walmart Black Friday page.

Toys R Us

We have some good news and some bad news about Toys R Us. First the bad news is that the kid-focused retailer filed for bankruptcy in September. The good news, for you at least, is that it may be willing to offer massive discounts on everything from bikes to LEGOs to attract buyers. You can smell the discounts (and the desperation) over on our Toys R Us Black Friday deals list. 

Newegg

Some of the best computer deals can be found at Newegg, where the retailer sells fully built laptops and desktops for cheaper than almost any other US store. It also specializes in components if you're looking to build your own PC. And, of course, it has accessories on sale. Basically, any nerdy gadget you can think of is on our Newegg Black Friday deals page.

Target

If there's one thing Target is known for on Black Friday, it's offering some of the best prices on Apple products, especially the iPad. Right now eBay has the best discount on an iPad Pro, but we're keeping a watchful eye on other tech discounts from this big US retail chain where more often than not, you walk in needing to buy one thing and walk out with a shopping cart full of stuff. Only a few more days to go on our Target Black Friday deals list.

eBay

We keep telling people every Black Friday that eBay is for more than just auctions. It often has the lowest prices on electronics throughout the holiday shopping season. 2017 will be no different, which is why you should pay close attention to our best ebay Black Friday deals page.

Best Black Friday deal 2017 predictions

Last Black Friday had some of the most ambitious deals we've seen to date, so expect even deeper discounts in 2017. In addition to greater markdowns on Black Friday, retailers will try to beat their own savings - and each other - with better deals even earlier. What started as Black Friday weekend has become Black Friday week, and this year we expect some big-name retailers to start discounting long before that.

That makes sense for many reasons: it spreads the load on their websites and stores, and more importantly it means the news of their deals won’t be buried amid the avalanche of Black Friday announcements. So keep your eyes peeled - and keep visiting our deals page - from now until Black Friday.

Something we saw a lot of in 2016 and expect to see even more of in 2017 is a sliding scale of discounting: we noticed deals got bigger and better as the month progressed. That’s likely to happen again in 2017, with reasonable deals at the beginning of the Black Friday period and more exciting but limited quantity deals on Black Friday itself. The emphasis will be on the more expensive products where retailers can cut prices but still make a decent profit.

Here are the hottest deals we expect this Black Friday:

iPhone 8 and iPhone X deals
By Black Friday, the iPhone 8, iPhone 8 Plus and iPhone X will all be available. And anyone that’s waiting that long to get the latest and greatest iPhones should expect to see some kind of deals pop up for the devices. You’ll have to act fast, though, as these will be some of the most popular deals of the shopping day, and iPhone X supplies are likely to be very limited and may easily sell out within the first hour of a sale. Expect deals similar to 2016’s $100 price cut and gift cards included with the purchase. iPad deals will probably pop up alongside iPhone deals.

Samsung Galaxy S8 and Galaxy Note 8 deals
We’ve already seen loads of crazy deals for the Samsung Galaxy S8 and S8 Plus. Now the Galaxy Note 8 and Galaxy S8 Active have joined the family, and when Black Friday 2017 rolls around, there will undoubtedly be huge deals on the whole lot. We’ll just have to wait and see if those deals are sweeping discounts, freebies like wireless charging docks and 360 cameras or buy-one-get-one offers.

Google Pixel 2 deals
Google may have launched the Pixel 2 and Pixel 2 XL in October, but the deals will likely really get going on the new phones around Black Friday. Some slick Black Friday or Cyber Monday deals will likely make the new flagship Android phone an affordable one.

PS4 Pro deals
Black Friday 2016 was all about the PS4 Slim, and Black Friday 2017 will be all about the PS4 Pro. As with 2016 we’d expect the very best deals to be on bundles, with some of them costing only a little more than the PS4 Pro itself, so start working on your game wish list: a bundle’s only a good deal if it includes the games you actually want to play. Up to now, the PS4 Pro is holding its MSRP but you can expect that to change later this year, particularly when Microsoft has launched the Xbox One X...

Xbox One X deals
Microsoft’s got a pro console too, and the Xbox One X went on sale on November 7  - right in time for Black Friday 2017. As with the Xbox One in 2016 we’d expect to see the very best deals on Xbox One X bundles, rather than on the console itself: there’s more wiggle room for the retailer there, so they can afford to be more daring with the discounts.

4K HDR OLED TV deals
Black Friday 2016 was positively packed with TV deals, including nearly half-price deals on select TVs. High-end sets are where the really expensive MSPRs are, and the ever-advancing world of TV tech means those prices can only be sustained for a fairly short time. If you’re in the market for the kind of TV with a price tag that wouldn’t look out of place on a car, Black Friday 2017 could be a very good day for you indeed.

4K Ultra HD Blu-ray players deals
4K Ultra HD is in an upswing, as more affordable 4K TVs hit the market. While streaming services offer 4K content, the best experience comes from 4K Ultra HD Blu-rays. Come Black Friday, you can expect to see plenty of 4K Ultra HD Blu-ray players sitting alongside high-end TVs with the best discounts on both.

Black Friday 2017 FAQ: what it is, when it happens and where to get the best deals

What is Black Friday?
Black Friday is the Friday immediately after Thanksgiving. It’s a day when retailers offer big discounts to kick-start the holiday shopping season.

When is Black Friday 2017?
Black Friday 2017 is on Friday, November 24. What is Cyber Monday? Cyber Monday is the Monday immediately after Black Friday. In-store deals on Black Friday start at different times, and the hottest deals can sell out in under an hour. Know when your local stores are starting their Black Friday sales.

When is Cyber Monday 2017?
Cyber Monday 2017 will be on Monday, November 27. What is Black Friday deals week? It’s the week that includes Black Friday. Retailers are increasingly offering deals before and after Black Friday itself so they stand out from the crowd.

Are Black Friday deals real?
Yes, although in some cases the discounts have been negotiated well in advance with suppliers. As with any sales you’ll see a mix of genuine bargains, discounted end-of-line stock and mysterious things found in the back of a warehouse somewhere. In other words, alongside all those shiny new consoles, you'll also see deals on random items like cheese graters and shaving razors.

Where can I find the best Black Friday deals?
Right here on TechRadar, of course! We scour all the top retailers’ Black Friday and Cyber Monday deals so that you don’t have to - and we tell you whether the deals are worth getting excited about, too. Whether it’s a 4K HDR OLED TV or an Xbox One controller, if it’s discounted we’ll have the details here.

How do I get the best Black Friday 2017 deals?
Know what you want, know what you can afford to spend and know the market: you’ll often see retailers charging higher than usual prices in October so they can offer amazing discounts on Black Friday. Pay particular attention to real prices, not MSRPs: TVs are notorious for this, with sets having a suggested retail price of several thousand dollars routinely selling for a few hundred. 

Sites such as CamelCamelCamel, PriceGrabber, Become and PriceSpy will help tell you if you’re looking at a legitimate bargain as well as track deals on items you want to buy.

It’s also a very good idea to be flexible: for example, if you want a Sony 4K TV then think about the features you want rather than a specific model number: the BRV123ABD54-88C-9218-B may not be discounted on Black Friday, but an almost identical set with the specification you want probably will be.

Can I get cashback on Black Friday deals?
Sometimes, yes. Your debit card or credit card may offer cashback on purchases, and sites such as Ebates offer cashback for customers of big-name online shops. It’s definitely worth looking into, not just for Black Friday but for any online shopping.

Am I protected when I buy on Black Friday?
Yes. In the US, anything you buy from a company online is covered by a wealth of consumer protection legislation, including the Fair Credit Billing Act. This bill lets you dispute a charge or stop payment under certain circumstances while the retailer is being investigated, according to the FTC

How can I stay safe on Black Friday?
Black Friday brings out the scammers as well as the sellers, so be wary of unsolicited emails or links to deals on social media no matter how legitimate they look: anything asking for credit card details or login details is a scam. Phishing sites do big business on Black Friday, so be extra suspicious - and if you’re on a PC, make sure your security software is up-to-date. Many suites automatically block known scam sites.