OLED TV in the UK - for 'just' £3,489
Who doesn't want a massively expensive 11-inch TV?
Sony's attempts to bring the world the first OLED TV will soon see an 11-inch set landing on UK shores.
The ground-breaking set is the new OLED XEL-1 TV, which comes in at 3mm at its thinnest point. It might be a delightful piece of kit, but it's set to cost $5,000, or £3,489 to us UK-dwellers.
And UK users might be a little bit aggrieved when they see that price, especially as US users have been able to buy the set for just a shade over £1,200 since August 2008.
The very same TV is also available for $2,500 on Sony's US website - half the price it's hoping to push onto customers over here.
Hands up for a tiny TV
But that hasn't stopped Sony announcing that it has received 'hundreds' of pre-orders for the 1,000,000:1 contrast-ratioed TVs, which are set to debut in Sony stores later this week.
If you're more of a mainstream consumer fiend, then you'll have to wait until March for it to hit the likes of Currys.digital and other high-street brands.
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We imagine it would be cheaper to head on over to the US, spend a couple of nights in a fairly nice hotel and then pop on down to the local electronics retailer. You'd get a holiday that way, too.
TechRadar has put a call in to Sony to explain the massive price difference, so we'll update you as soon as it comes up with a reason.
Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.