There's no time to waste post-Prime Day if you want to snag any deals that are still live. Amazon is still pushing some limited-time offers ahead of the holiday season and you can now get the Samsung S90D 55-inch OLED 4K TV at Amazon for $1,297.99 (was $1,797.99). The same TV is available in the UK at Currys for £1,299 (was £1,499).
This price beats the last record low by a couple of hundred dollars and only costs $100 more than its predecessor, the S90C. It's so low, in fact, that it's hard to imagine how Black Friday can top it. While the 55-inch model stands out, you can also buy sizes between 42 and 85 inches for discounts 20% off or more.
The Samsung S90D is the newer version of our best TV and the mid-range option in Samsung's current OLED TV series between the entry-level S85D and premium Samsung S95D. In short, it's an ideal middle ground for upgrading your current setup, especially if you've been eyeing an OLED.
Today's best Samsung OLED TV deal
The S90D excels in many of the same categories as the S90C. In our Samsung S90C review, we highlighted the bright, contrast-rich pictures, gaming support, and value of the advanced QD-OLED technology. The S90D improves on that with 20% more brightness than the S90C and continues to support HDR formats. Unfortunately, Dolby Vision is still nowhere to be seen, but Dolby Atmos surround sound is here to stay.
As for gaming, the S90D supports a steady 144Hz refresh rate and upgrades the resolution using 4K AI upscaling for movies, sports, and more. The Samsung Gaming Hub also lets you stream games without a console and recommends new ones depending on your tastes.
The S90D isn't the only option for an OLED TV upgrade. Be sure to browse our list of best TVs for all budgets. Also, we pit this display against its leading rivals LG C4 vs Samsung S90D comparison guide.
