Skip to main content

Super Bowl ad triggers viewers' Google Home devices

Today held the biggest sporting event of the year in the US and for those who weren't able or willing to shell out thousands of dollars to catch the game at the stadium, watching at home was the next best thing. That means taking in all the new ad campaigns that revolve around the event.

And among all the excitement, Google found an ingenious way to make its campaign for the Home devices work very well for the company.

In the very touching ad, people say, “Okay, Google,” to make the Home units light up. This simultaneously activated numerous Google Home devices all around the nation. Minutes later Twitter was inundated with comments on how the ad triggered their own devices at home.

See more
See more

As it turns out, the units in viewers’ homes tried responding to the voices in the ad as if they were real people, causing some units to have hilarious meltdowns.

And, for a change, Alexa didn’t follow suit. Amazon Echo devices were quiet this time round, unlike the time when a news story about a Texan six-year-old ordering a dollhouse prompted a not-so-smart Alexa-powered shopping spree to ensue in San Diego.

You can watch Google's Super Bowl commercial below.

Sharmishta Sarkar

Sharmishta is TechRadar's APAC Managing Editor and loves all things photography, something she discovered while chasing monkeys in the wilds of India (yes, she studied to be a primatologist but has since left monkey business behind). While she's happiest with a camera in her hand, she's also an avid reader and has become a passionate proponent of ereaders, having appeared on Singaporean radio to talk about the convenience of these underrated devices. When she's not testing cameras and lenses, she's discovering the joys and foibles of smart home gizmos. She also contributes to Digital Camera World and T3, and helps produce two of Future's photography print magazines in Australia.