I write about TV deals for a living — here's what I'd buy from Amazon's Spring Prime Day to watch the Sweet Sixteen

Amazon Big Spring Sale TV deals 2026
(Image credit: Best Buy)

The Sweet Sixteen kicks off tomorrow, and Amazon has launched its Big Spring Sale (AKA Spring Prime Day) today, which means it's a fantastic time to buy a new (discounted) TV. The retailer has record-low prices on best-rated 4K, QLED, and OLED TVs, all of which are perfect for watching your favorite team on.

Shop Amazon's full Big Spring Sale

My 5 top TV deal picks

The best 65-85 inch TV deals

Hisense  75-inch U6 4K mini-LED TV
Hisense 75-inch U6 4K mini-LED TV : was $899.99 now $597.96 at Amazon

The Hisense U6N delivers a bright, colorful picture thanks to its mini-LED panel and a surprisingly packed list of gaming features (VRR, ALLM, and Dolby Vision). But its main strength is its affordable price, which is even better with this deal that knocks 34% off, bringing this 75-inch mini-LED TV to a record-low price of $597.99.

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Toshiba 75-inch C350 4K Fire TV
Toshiba 75-inch C350 4K Fire TV: was $729.99 now $429.99 at Amazon

If you're looking for a big-screen budget TV to watch the big dance, this 75-inch 4K Fire TV from Toshiba for under $500 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a mid-size display, this is an excellent option.

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Insignia 75-inch QF Series QLED 4K Fire TV
Insignia 75-inch QF Series QLED 4K Fire TV : was $649.99 now $399.98 at Amazon

A big-screen QLED display at just $399 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,699.99 now $1,396.99 at Amazon

The LG C5 OLED is TechRadar's best-rated TV, and Amazon has the 65-inch model on sale for $1,396.99, thanks to a whopping $1,300 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

Read our full LG C5 OLED TV review

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TCL  QM6K 75-inch 4K mini-LED TV (2025)
TCL QM6K 75-inch 4K mini-LED TV (2025) : was $999.99 now $797.99 at Amazon

The TCL QM6K is an exceptional value, delivering bright, contrast-rich picture quality with both Dolby Vision and HDR10+ HDR support, and a near full suite of gaming features, including 4K 144Hz, FreeSync Premium Pro, ALLM, and Dolby Vision gaming. This deal brings the 65-inch model back to its record-low price of $797.99, saving $200 on an already excellent-value TV.

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Samsung 65-inch S90D OLED TV
Samsung 65-inch S90D OLED TV: was $2,699.99 now $1,099 at Amazon

Samsung's 65-inch S90D OLED TV is on sale for a record-low price of $1,099, thanks to a $1,600 discount from Amazon. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience, as well as Dolby Atmos and Object Tracking Sound Lite for premium sound.

Read our full Samsung S90D OLED TV review

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The best 50-59 inch TV deals

Roku 55-inch Plus Series Mini-LED Roku TV
Roku 55-inch Plus Series Mini-LED Roku TV: was $499.99 now $398 at Amazon

If you're looking for a mid-size budget display to watch the Sweet Sixteen, Amazon has Roku's best-selling 55-inch 4K smart TV for just $398. For that money, you get 4K resolution with Mini-LED backlighting for an impressive picture, an enhanced voice remote, and the excellent Roku smart TV interface.

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Amazon  55-inch Fire TV Omni Mini-LED 4K TV
Amazon 55-inch Fire TV Omni Mini-LED 4K TV: was $459.99 now $279.97 at Amazon

This March Madness deal takes the 55-inch Amazon Fire TV Omni Mini-LED down to a record-low price of $279.97. This TV delivers solid brightness and contrast, along with bold colors, and a ready-to-use, out-of-the-box sports mode that lets you watch sports with minimal setup. It also offers a robust selection of gaming features, including 4K, 144Hz, VRR, ALLM, and Dolby Vision support.

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Insignia 55-inch F50 Series HD 4K Smart Fire TV
Insignia 55-inch F50 Series HD 4K Smart Fire TV : was $349.99 now $179.98 at Amazon

If you're looking for a mid-size budget TV, this Insignia 55-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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Amazon  Fire TV 55-inch Omni QLED 4K TV
Amazon Fire TV 55-inch Omni QLED 4K TV: was $849.99 now $749.99 at Amazon

The latest Amazon Omni QLED is a brilliant budget TV that delivers solid picture quality and a good set of gaming features, including 4K 60Hz, Dolby Vision, and HDR10+, for an affordable price. This discount brings the 65-inch model to its lowest-ever price of $749.99.

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Amazon 4-Series 50-inch 4K Fire TV
Amazon 4-Series 50-inch 4K Fire TV: was $399.99 now $239.97 at Amazon

This brand-new version of the Amazon Fire TV 4-Series is on sale for only $339.97 - a record-low price. The mid-sized 4K display supports HDR10, delivering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

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The best 32-49 inch TV deals

Hisense 40-inch QD6 4K TV
Hisense 40-inch QD6 4K TV: was $229.99 now $146.97 at Amazon

This is a 40-inch TV from a trusted brand for an amazingly low price. This TV uses QLED tech for rich colors, paired with support for both Dolby Vision and HDR10+. Amazon's Fire TV software ensures it's fully equipped for all streaming needs.

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Amazon Fire TV 32-inch 2-Series HD Smart TV
Amazon Fire TV 32-inch 2-Series HD Smart TV: was $159.99 now $144.99 at Amazon

Amazon's best-selling 32-inch 2-Series HD smart TV is down to just $144.99. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.

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Shop more Amazon Big Spring Sale deals

Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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