The Samsung Galaxy S25 Ultra just hit a record-low price ahead of Black Friday

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A flagship AI powerhouse that's now cheaper than the iPhone 17 Pro Max

Samsung Galaxy S25 Ultra on green background with TechRadar don't miss sign
(Image credit: Future)

AI smartphone technology is more powerful than ever, and this is nowhere more evident than in the Samsung Galaxy S25 Ultra. This flagship phone competes with the iPhone 17 Pro Max in terms of hardware and performance, but thanks to a new early Black Friday deal, Samsung's offering is now £100 cheaper.

That means you can buy the Samsung Galaxy S25 Ultra for $899.99 on Amazon US or for £999 (was £1,249) on Amazon UK. These discount brings the 256GB model of the phone down to the lowest price we've ever seen. If you want more storage, the 512GB model also has the same £250 discount at Amazon UK.

Today's best Samsung Galaxy S25 Ultra deals

Samsung Galaxy S25 Ultra
Samsung Galaxy S25 Ultra: was $1,299.99 now $899.99 at Amazon

The Galaxy S25 Ultra takes everything that the Galaxy S24 Ultra has to offer and amplifies it to make one of the best Android phones we've ever tried. Through Galaxy AI, Google Gemini, and Bixby, this phone embeds AI deeply into the experience of every user. Right now, the 256GB version is down to a record-low price. Stock is running out at Amazon, though it is also available at Best Buy.

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Samsung Galaxy S25 Ultra
Samsung Galaxy S25 Ultra: was £1,249 now £999 at Amazon

A £250 discount brings Samsung's most premium smartphone down to a new record-low price. For the money, you get high-end performance, as well as some of the best smartphone AI on the market right now. It's also now £100 cheaper than the iPhone 17 Pro Max, which is retailing on the Apple website for £1,199.

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A score of 4.5 out of five stars in our Samsung Galaxy S25 Ultra review shows very clearly how highly Lance Ulanoff rates the latest Ultra phone from Samsung. He sums up his review by saying that the S25 Ultra "deftly manages to meld the consistent Galaxy S series aesthetic with all that made previous Ultras notable, including the S Pen."

One of the crowning features of the phone is its generative AI capabilities that make it one of the best AI phones on the market right now. Featuring Galaxy AI, Google Gemini, and Bixby, there's more than enough AI firepower to supercharge your mobile phone experience.

In terms of the screen, you get a 6.9-inch Quad HD Plus display that's capable of running at 3120 x 1440 pixels. The fact that this is higher-res than the iPhone 17 Pro Max shows how impressive this phone is.

We appreciate that this deal is still a lot of money, which is why you might prefer to check out our Samsung phone deals and best cell phone deals to help you find your next smartphone. Our best phones guide is also well worth a look.

More Black Friday deals in the UK

Paul Hatton
Paul Hatton
Tech writer

Writer, app-hoarder, and professional "low battery" enthusiast. Paul spends his days testing wearables so you don’t have to, and his nights wondering if his sleep tracker is judging him. He’s fascinated by the tech that claims to make us better humans—and if it’s wearable, downloadable, or requires a firmware update, he has thoughts on it.

With over 20 years of experience and a first-class Computer Science degree, Paul has navigated the front lines of the tech and creative industries. His work has been published internationally and appears regularly in Digital Camera World and Creative Bloq.

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