Is this real? The Galaxy S25 Edge is on sale for just $699 at Amazon right now

The Samsung Galaxy S25 Edge has proven to be a divisive phone, but I suspect it's about to become a whole lot more popular as Amazon is currently listing the device for just $699.99 (was $1,099).
Not only is this a new record-low price, but today's deal is for the higher-end 256GB variant rather than the entry-level 128GB version.
At $699, this price is so good that it makes the Edge even cheaper than the standard Galaxy S25 today. The Edge is supposed to be the higher-end device here!
As an overview, the Samsung Galaxy S25 Edge is a new slim-line model from the brand. It features many of the same components as the standard S25 series (notably the chipset), but in a slimmed-down, lightweight chassis. Why isn't the S25 Edge super popular? Aside from the price, it does have a few trade-offs in terms of camera quality and battery life. For $699, however, this particular deal at Amazon could be a fantastic opportunity to pick up a brand-new flagship for a fraction of the usual price.
Samsung Galaxy S25 Edge record-low price at Amazon
Amazon has just dropped the 256GB Samsung Galaxy S25 Edge down to an eye-popping $699.99 today. Not only is that a record-low price for this new flagship, but it brings the device to a lower price than even the standard Galaxy S25. With a powerful chipset and stunningly thin design, the Galaxy S25 Edge is a great buy at $699 - and particularly if you want a lightweight device.
The case for the Galaxy S25 Edge
Our Samsung Galaxy S25 Edge review gave a fair assessment of the device, praising its design and performance, while highlighting the various compromises Samsung had to make to cram so many features into a super-slim body.
Our biggest criticism revolved around the cameras and the battery life. The camera setup isn't quite as versatile as the other devices in the range, and our testing showed that the Edge's battery life lagged slightly behind the standard S25 (13 hours under heavy use, for the record).
At $699, however, the Edge is definitely worth checking out. Under the hood, you get the same Snapdragon chipset as the other models and a stunning 6.7-inch AMOLED display capable of 120Hz. The 200MP main camera should satisfy all but the most avid mobile photographers, too - especially at this price.
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Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.
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