Skip to main content

Leaked Fujifilm X-T4 price suggests it'll cost more than the Sony A6600

Fujifilm X-T4
(Image credit: Fujifilm)

A new Fujifilm X-T4 leak claims to have revealed the price for the incoming mirrorless camera – and it suggests that the X-T3 successor will be slightly pricier than its main rival, the Sony A6600.

Fuji Rumors claims the body-only Fujifilm X-T4 price will be $1,700 – if we base regional conversions on the recent X100V's price, that will likely work out at £1,599 and AU$2,999.

This is in the ballpark of what we expected for X-T4, though it does face some stiff competition from some older, and now discounted, rivals. 

Its most direct rival is likely to be the Sony A6600, a camera that also has an APS-C sensor and includes in-body image stabilization (IBIS). That camera launched at $1,400 / £1,450 / AU$2,399, and is now available for slightly less than that.

It's difficult to do a direct comparison between the two until we know the Fujifilm X-T4's official specs, but the leaks so far suggest the X-T4 will be the more powerful camera in many areas.

These include burst shooting (the X-T4 is rumored to be able to shoot at 15fps, versus the A6600's max of 11fps), video shooting (4K/60p vs 4K/30p) and its fully articulating touchscreen, which would be a little more flexible than the A6600's for video. That said, in our experience Fujifilm has so far fallen a little short of matching Sony's excellent tracking autofocus system.

With many rumors suggesting the X-T4 will be a compelling stills-video hybrid, its other main rival could be the Panasonic GH5. This Micro Four Thirds camera launched at $1,999 / £1,699 / AU$2,999, although it's now available for significantly less than that. But it's the full-frame contenders that could put the X-T4 in a tricky spot, at least in terms of value.

Fujifilm X-T4

A possible leaked image of the Fujifilm X-T4 suggests it'll have a fully articulating screen like the Panasonic GH5. (Image credit: Fuji Rumors)

The full-frame contenders

While all of this suggests that the Fujifilm X-T4 could be a compelling option for those who like shoot as much video as they do stills, it could also face the issue of looking a tad pricey when compared to the many great value full-frame cameras that are out there – particularly if you're a stills photography purist.

The Nikon Z6, which is the current leader of our hotly contested best cameras list, is currently available for $1799 / £1499 / AU$2350 – and that has a larger full-frame sensor and IBIS (albeit with a lower five stops of compensation, compared to the X-T4's rumored 6.5 stops).

Then there's the slightly dated but excellent value Sony A7 III, another full-frame camera that's in a similar price ballpark to the Nikon Z6. All other things being equal, full-frame cameras offer superior image quality at higher ISO values, which means they can perform better in lower light. The X-T4's in-body image stabilization, though, could help improve its performance in these situations, at least for stationary subjects.

We'll find out for sure when the Fujifilm X-T4 is launched on February 26. We'll bring you all of the official news then, but for now you can weigh up its credentials by reading our in-depth Fujifilm X-T4: everything we know so far rumors round-up.

Mark Wilson

Mark is the Cameras Editor at TechRadar. Having worked in tech journalism for a ludicrous 17 years, Mark is now attempting to break the world record for the number of camera bags hoarded by one person. He was previously Cameras Editor at Trusted Reviews, Acting editor on Stuff.tv, as well as Features editor and Reviews editor on Stuff magazine. As a freelancer, he's contributed to titles including The Sunday Times, FourFourTwo and Arena. And in a former life, he also won the Daily Telegraph's Young Sportswriter of the Year. But that was before he discovered the strange joys of getting up at 4am for a photo shoot in London's Square Mile.