Samsung had its European launch of its new TV range in Vienna this week, and TechRadar was on-hand to see the company unveil some new apps for the range - LoveFilm store for TVs and BBC iPlayer app.
The LoveFilm app will allow users to check out LoveFilm's online library, purchase a movie to rent and stream that movie.
There's also some nifty convergence with LoveFilm's plain-old disc rental service, in that you can view your existing account without having to log into a computer and add DVDs or Blu-rays to the list to be delivered to your door.
UK release date
While Samsung was coy about UK pricing – we are guessing it is on a par with LoveFilm's current online service – the company did announce a European and UK release date , which is April.
Samsung is very much into applications at the moment and recently announced that its app store is open to third-party manufacturers to use – unlike the proprietary nonsense Apple and the like seem happy to maintain at the moment.
The BBC iPlayer app for Samsung's new range of web-connected TVs also has an April UK release date.