UPDATED: Amazon UK has issued a statement, which has been included
Amazon has announced that the cheapest ever Kindle will be coming to the UK for the not insignificant price of £89.
Sounds like a good deal, until you register that the US's cheapest Kindle is $79 – a straight conversion of which is approximately £50.
We've asked Amazon to clarify why we have to pay so much more; it looks as though the reason is that the $79 Kindle is an ad-supported ereader, so you save on the cover price but you have to put up with adverts. That's not an option here in the UK.
A spokesperson told TechRadar: "Operating costs differ by country, but as with all products on Amazon, we work hard to offer customers the lowest possible prices.
"Regarding pricing, I would also like to clarify that the $79 Kindle includes special offers in the US...Special offers are not currently available in the UK."
Wallets taking a hit
So the more accurate equivalent Kindle in the US is the $109 basic model without ad support - that translates to £69. Factor in 20 per cent VAT and you are getting much closer to parity.
The new Kindle UK release date was also revealed – if you want to shell out that £89, you can pre-order the ereader today, for delivery on 12 October.
This nets you a QWERTY-less Kindle with Wi-Fi connectivity, which weighs in at a crazily light 170g.
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Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.