Once upon a time gorgeous Vaio laptops from Sony were seriously desirable pieces of kit, but since the computing arm was sold from the big Japanese brand, Vaio hasn't managed to keep its global appeal. However, could that be about to change?
Vaio - now a company in its own right - has launched its first Windows 10 smartphone dubbed, rather amusingly, the Vaio Phone Biz. This isn't Vaio's first smartphone though, as it launched a series of Android handsets from March 2015 onwards.
The Phone Biz boasts a 5.5-inch full HD display, Snapdragon 617 processor, 3GB of RAM, 16GB of internal storage, microSD slot, 13MP rear camera and 5MP front snapper.
Ready to Continuum?
It's design takes very different angle to Microsoft, with the Vaio Phone Biz coming with a full and curved aluminium body - making it more premium and business-like than the polycarbonate-clad Lumias.
Another boost for the Phone Biz is its support for Continuum, allowing you to plug the handset into a monitor via Microsoft's special adapter, for a basic desktop experience without the need for a full blown computer.
Before you get too excited, the Vaio Phone Biz is only launching in Japan for now - but there's always a chance it would make its way to other countries in the future.
- Read our Windows 10 Mobile review
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.