First up is the FE 100mm f/2.8 STF GM OSS, a full-frame prime lens that's designed to produce beautiful bokeh along with superb overall optical quality.
To help Sony achieve this, the lens sports a new advanced optical structure, together with a newly designed 11-bladed aperture and a unique optical apodization lens element.
This apodization element is designed to create smooth transitions from in-focus to out-of-focus areas within an image, producing what Sony claims will be exceptionally soft, smooth bokeh that adds depth and dimensionality.
There's also Sony's direct drive SSM (Super Sonic Motor) system, which promises exceptionally fast and accurate AF performance, along with Sony's Optical SteadyShot built-in image stabilization, a customizable focus hold button, a AF/MF switch and a large aperture ring. As you'd expect with a lens of this calibre, it's also dust- and moisture-resistant.
Available in March, the lens will be priced at $1,500 / £1,700 - pricing for Australia still to be confirmed.
Sony FE 85mm f/1.8
While not quite a glamorous as the new FE 100mm f/2.8, the Sony FE 85mm f/1.8 mid-telephoto prime lens should be just as tempting for Sony shooters, both full-frame and APS-C.
This compact and lightweight optic features a nine-blade circular aperture and a double linear motor system for accurate and fast focusing, while the lens is also dust- and moisture-resistant.
Also available in March, the lens will be priced at $600 / £550 - pricing for Australia still to be confirmed.
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Phil Hall is an experienced writer and editor having worked on some of the largest photography magazines in the UK, and now edit the photography channel of TechRadar, the UK's biggest tech website and one of the largest in the world. He has also worked on numerous commercial projects, including working with manufacturers like Nikon and Fujifilm on bespoke printed and online camera guides, as well as writing technique blogs and copy for the John Lewis Technology guide.